We love seeing people and organisations fly.

Hey, I’m Sam. I started Runway Digital to optimise businesses and support high-performing people.

Our services include performance coaching and strategic advice on:


We've worked with 200+ companies & 1,000+ people


Created 120+ business plans, digital strategies & social media plans


Connected with 4,500+ people on LinkedIn & 8,000+ on Twitter


In cafes, client offices, innovation hubs & airports ...in 35 countries

You’re in good company

We’ve over two decades of experience working at companies in a wide range of industries. Here are a few of the companies we’ve advised…

“Sam has that uncanny mix of serious business acumen, intense creativity and expert practical knowledge of the digital world.”

Claire Spencer

Digital Strategy Consultant, CoFounder & Entrepreneur

Sam has so much energy and a great deal of insight into the world of Digital Marketing. No wait - make that Digital Everything. She's helped me to hone my thinking and introduced me to great ideas and great people. She's an absolute pleasure to work with.

Tom Hay


"Sam has now supported Franklyn Scholar on several internal projects. Sam’s unique ability to galvanise our group and get total buy in to projects she leads has been outstanding. Sam was given a tight deadline to assist management in structuring a program to communicate key imperatives to our people recently at our National Conference, the outcome achieved exceeded all expectations and was quantified by 98% of attendees understanding our company direction post the conference. We look forward to an ongoing relationship with Sam and will utilise her services in the future."

Ryan Trainor

CEO & Successful Entrepreneur

Sam is a maestro of social media. She is tremendously knowledgeable, generous with fabulous insights and such a pleasure to work with.

Julie Steel

Marketing & Communications Director

“Sam is the most talented and knowledgeable person about Social Media I know. No bragging and fancy words, just simple and awesome advice, tips and ideas.”

Nicklas Wallberg

Co-Founder & Social Entrepreneur