The Story

Hey, I’m Samantha (Sam) Bell – the Founder of Runway Digital.

I’m also an international business advisor, digital stylist and coach. For 25 years I’ve designed, experimented with and implemented ideas, started businesses and guided professionals on what works.

In 2006 I was an early adopter of digital in business and Social Media for developing personal, online style. This is when Runway Digital was born, named for how we clear the way for people to fly.

Being known globally as a digital business person, I’ve been profiled in major newspapers and magazines, sharing digital tools, tips and trends. All great fun – as you can see in the photo with Dan above!

My Digital Business Experience

My background is as a businessperson in all kinds of organisations.

As an international strategy consultant for KPMG and Deloitte, I worked with exceptionally clever and high-performing people around the world creating plans to improve businesses.

As a business coach to small businesses and social good organisations, I partnered with the best operators to make initiatives fly with low or no budgets.

As a business owner and events director, I’ve experimented with many systems and tech to scale teams, get more done, reduce stress and free myself to enjoy life.

As a connector, I’ve found digital ways to quickly introduce relevant people and see their ideas become a reality!


My Digital Style

From these experiences I’ve created a personal digital style that works well for me and for Runway Digital. My videos are done on the fly, my online words and imagery represents many aspects of me in real life and my sites reach those I wish to.

I experience a deep calm with my digital systems and tech tools, and feel very digitally-empowered, knowing the current trends and having taken action to prepare myself for the future in business and life.

That’s what works for me. What works for you?

Integrating Tech in Your Life and Work

I’m a big believer in integrating tech with your life and work so that it’s as effortless as possible. Ask yourself…

  • What digital systems and tech tools can you use so that as life happens your personal digital style is updated automatically?
  • How do you receive highly relevant information for your work and life?
  • What are the essential topics to know for the future?
  • How can your team and organisation integrate digital for greater productivity, communication, innovation and to reduce business risks?

Having digital working well means more calm, productivity, less personal risk and great opportunities in line with your desires.

We hope you enjoy using the Digital Style System and seeing it work for you as it has for me, our crew and our many clients.

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Samantha Bell

Samantha (Sam) Bell is an internationally successful business advisor, digital strategist, stylist and coach. She specialises in strategically educating people and teams so they look stylish online and are digitally-empowered in their life and work.

Through her signature Digital Style Program, the Digital Style System and LinkedIn Style books, free Digital Style Mini Course and her Digital Business newsletter, Sam and the Runway Digital crew are here to have you understand digital fast, saving you time, giving you digital confidence and your very best online style.

When she’s not advising or coaching people, you’ll find Sam researching new trends, experimenting with digital tools, designing her next adventure, skiing or surfing. 

She's looking forward to meeting you.

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