With markets pulling for faster delivery of new products and services, businesses and people become streamline their communications, processes, decision-making, become more productive (!!) and introduce new, useful digital tools/software. Individuals refine their information sources such as Twitter, LinkedIn and favourite apps as well as connect with relevant peers so they can quickly hear / learn about new business models, innovations, risks and opportunities.
As individuals, honing digital leadership skills and having a proactive mindset is increasingly important – even if it feels like it’s never-ending. We’re now in a continual learning stage of human evolution.
As businesses, developing digital leadership is often a blindspot that isn’t being addressed.
There’s lots of examples of businesses that were ‘disrupted’ or not ready for market changes. Leaders in these organisations assumed they were doing a good job at the time. We’re here to make sure you, your team, and peers are well trained, up-to-date, and savvy with current market trends, tools, increasing you personal productivity and constantly learning.
Digital Leadership covers many aspects, outlined here:
Use this Digital Leadership model as a checklist to know where you’re at with your digital learning. Incorporate each segment of the pie first, then continue to deepen your experience, skills and understanding of specific segments relevant to your job. Below you’ll see more detail on each piece of the pie.
Quantifying the Gains of Developing Digital Leadership.
If you’re writing a business case to gain budget to add digital leadership to your organisation’s learning, here’s what digital leadership training and coaching can lead to (from our experience):
- 300+% increases in business leads (this is what we have achieved on LinkedIn) and sales conversion from relevant/qualified leads.
- Spotting business risks or opportunities quicker.
- Greater workplace agility.
- Faster working relationships with new team members, rapport, and outcomes.
- 24 hour a day personal promotion to attract interested and relevant business stakeholders such as press, potential partners, clients and influencers.
- Sharing experience and knowledge leads to learning, promotion to wide networks, and collaboration opportunities.
- Publishing online means relevant people find you. This increases impact, leads and outcomes.
We design programs to involve top talent and senior leaders. We look to involve early the people with a natural tendency and use of technology, as well as those with an awareness and fascination with future trends.
It’s about being able to very quickly uplift the majority of the organisation, learn from each other and get on with the work at hand with new mindsets. Here’s how we trained an organisation in 3 days and improved everyone’s Linkedin profile.
We’re here to help. Get in touch to explore.
Here is your Digital Learning Plan (and the detail of the Digital Leadership Tool):
Digital Leadership “DQ”: Mindset + Knowledge + Agility
Mindset & Behaviours –
* Awareness of & openness to rapid change.
* Online behaviours – Integrity, openness, respect, empathy, prudence. Participate, know the rules, timely responses, disclosure, engaging & sharing, being aware of the risks you create from posting certain content.
* Listening, social & emotional awareness, respect of others’ ownership & empathy.
* Autonomy – to get things done, to be responsible for your online representation, info systems and increasing productivity.
* Experimentation mindset – experimenting, proactive, curious, review,…
* Simplicity… it’s the new trend. Look at Uber and how it took complexity of ordering a taxicab and made it into a simple, slick app.
* Seeking opportunities and to find potential risks and smartly (fast) addressing who needs to be aware of them.
* Sharing, collaborative culture – seeking to provide value and share – within an organisation and as an individual to engage.
Agility & Co-Creation –
* Agile, responsible decision making – speed, intuition & trust is of the essence. Encouraging this in your workplace for you and your peers.
* Constantly being industry and market aware, finding risks & opportunities, creating innovation, encouraging innovation.
Personal Representation –
* Personal branding for future employment and to promote your organisation (e.g. entrepreneur tweeting “Another great meeting with the Bank”).
* Being consistent across all sites.
* Appropriate and engaging organisational representation.
* Digital footprint, who sees you, what you put online.
* Clear target audience. Representing yourSELF online – your key attributes, experience and thought leadership. A true, long-term representation.
* Seeing the consolidated online profiles across the company & Connecting
* Engaging and clever content targeted at your audience.
* Setup of content planning, creation and publishing systems – including engagement of ghost writers as required.
* How to write professional online posts. What, when, where, who.
Tools & Sites – Website, social media sites, integration, email newsletters, scheduling tools,…
Audience & Promotion –
* Who do you want to reach, who will promote you and how.
* How to broaden your audience & influence.
* Audience Outreach Planning – Sharing your experience, thought leadership and findings (such as your latest project / initiative). How to reach people who are interested. How to get onto relevant podcasts and influential sites. How to promote you and your business / the organisation you work for.
Quality Connections –
* Connecting with colleagues, industry peers, previous colleagues and organisations
* Connecting with new contacts who get to know you / can send you relevant information & influencers knowing you.
* Contact risks.
* Contributing in relevant forums and in places people see you as a thought leader / contributor.
* Promoting you and your organisation.
Sites Awareness – Knowing social media sites & tools, using them, learning the languages and seeing how they work (beyond theory).
Personal Information Systems – apps, useful alerts, email unsubscribing, setting up inbound information such as Twitter and other sites well, …
Continuous Learning – Keeping up to date with new sites & tools that are relevant for you and for your organisation. Finding apps and tools that will help, experimenting with and evaluating.
Agility & Productivity –
* Internal communication & collaboration tools (e.g. Yammer).
* Collaboration tools to connect you and your organisation with supporters, partners etc (e.g. Facebook Messenger between organisations and people in Singapore).
* Open innovation. As relevant, involving your colleagues, industry peers, customers and stakeholders in developing new processes, products and services. How can you extend your collaborations with partners and suppliers?
Automation & Systems – Being aware of and integrating into business and life: process automation, API Economy, AI, Machine Learning, Robots, IoT, and more.
Business Intelligence –
* Relevant industry news.
* Finding/seeking relevant innovations, new business models, new business & life trends (e.g. VR), and integrating this into relevant internal channels so you and other relevant people (in your organisation and beyond) act.
* You and your colleagues having an intimate understanding of customers & encouraging this in the organisation. How can value be created for customers? What do your customers engage in?
* Create a unique, engaging, seamless customer experience, independent of the channel used. How do they move through your organisation’s & the market’s channels? What can you involve them in?
* Making sure you and your organisation are relevant, purposeful & contributing to the global economy. Purpose-led businesses & BCorporations.
Empowerment & Place –
* Working as often as you can in the space where you do your best work and encouraging this in/for others.
* Virtual meetings, VR meetings, location independence, remote operations. Job-sharing, global talent/workforce, fluid work, diversity.
* Analytics and feedback.
Data Privacy –
* Data protection & privacy.
* Apps (the sea-saw of trading privacy for ease of use / productivity).
Intellectual Property Rights –
* Data ownership (e.g. Facebook data ownership).
* Using photos of others.
* Password protection.
* VPNs, Hardware security (mobile, desktop, tablet and other devices).
Digital Health –
* Screen time.
* Blue light.
* Emotional awareness/regulation.
* Being pragmatic with plans and activities (e.g. Do you have the time for a new tool or new site?)
* Setting up great experiments, use of metrics (choosing relevant ones) and tracking / reporting / analysis / reset.
Don’t feel overwhelmed by this list. Get in there and learn!
What would you add? What have we missed?
We’re interested to hear your perspective.
This was inspired by ~
* the beautiful pie chart representation of this tool was inspired by the digital leadership skills for children by impressive DQ Project as see on the World Economic Forum site.
* Deloitte’s recent “Digital Mindset” article.
* Ross Dawson’s Humans in the Future of Work model
We’re here to help you and your team. Get in touch to explore.