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Blog by Runway Digital Capt’n, Samantha Bell.

If you’re interested in clever online engagement of many people, have a look at Jamie Oliver.

He has many social media sites and is successful on Instagram on most days. Today he asked his (highly-engaged) community of people which cover of his next magazine to choose and received 8,862 comments (and 4,802 likes).

It was a quick ask of people who are already engaged after many months / years of following Jamie across many channels – magazine, TV, radio, YouTube, Facebook, TED.com,  Instagram, Twitter, his website etc etc etc.

Update 15 May, 2013 – this post on Instagram now has 13,200 comments and  over 7,000 people liking it. How’s that for people engagement?!

We’re interested to hear from you via Twitter, Google+, or LinkedIn. Hear’s to your lift-off!

Click through to our Pinterest board to see great examples of people and companies who have digitally lifted-off.

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