Differentiate yourself online and showcase your unique experience and abilities.
This guide steps you through each stage and provides simple timings to understand what’s coming.
Cool hey?
How long does it take to standout online?
1. Setup LinkedIn with your simple career history
Time it takes: 45 mins – 3 hours
How to?
- Google search: setup LinkedIn account
- Add your photo, a brief summary, your current role and contact details.
2. LinkedIn with words your target audience uses
Time it takes: 30 mins – 3 hours
How to? Follow these insights.
3. Simple personal website
Time it takes: 15 mins – 1 hour
How to?
- Setup about.me one-page 1-page website – a professional experience paragraph, contact details & the link to your LinkedIn.
- Add link to your website to LinkedIn, email signature & any other professional Social Media content such as your tweets.
4. Personal website with two pages: Home & About
Time it takes: 15 mins – 1 hour
How to?
- Setup Strikingly or WordPress.com site with link to LinkedIn.
- Add website link to your LinkedIn, email signature & any other professional Social Media sites you use.
5. Personal website with 3 pages: Home, About & Blog. Monthly Blogging. Newsletter
Time it takes: 15 mins – 2 hours each month
How to?
- Add blog to personal (or business) website.
- Consider starting a regular newsletter & design process to publish regularly (fortnightly / monthly).
- Content plan (audience, language used, topics, perspectives you’re keen to share, case studies, publishing day/dates).
- Create blogposts & publish on blog & as a LinkedIn article.
- Share on professional Social Media.
6. Outreach – Advanced techniques to grow your audience quicker
Time it takes: 15 mins – unlimited
How to?
15 mins – unlimited
- Find & share interesting information on professional Social Media & forums where your target audience meets.
- Plan your best activities with respect to intentions
- Connect with media, influencers of your audience and provide content to them for their influential sites & podcasts.
- Consider: increasing frequency of posts & scheduling, creating content (e.g. video), writing for industry magazines, guest blogging, engaging PR / Outreach services (we can help), SEO, and setting up livechat on your website (and also livechat smartphone app turned on so people can quickly gain answers).
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This is a PDF file of the graphic above as PDF’s can be easier to read.
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Get rid of the nagging concerns about how you look online.
