Blogpost by Runway Digital Capt’n, Samantha Bell.
Ok, this quick blogpost maybe helpful if you’re needing to recruit social media people and you’ve not yet done much online (or done many innovative aspects of online).
First up, remember the potential people looking at your organisation will look at what you’ve done online and consider whether you’re the right style for them.
Consider creating something clever online so you can attract the desired person who will continue this for your organisation. This is your chance to do something to start the innovation you seek. It doesn’t need to be that much or that complicated – just something that shows your organisation is up with the trends and can match the person’s style and provide the environment for them to explore great ideas online – for example, a Pinterest board or a blog. The photo above is Virgin America’s latest fun Instagram campaign, Target have great campaigns on Pinterest, and an employer of world talent: Zappos showcases their alliance with Lead In to support for people’s careers. Here’s more examples for you of innovative Pinterest uses.
Start somewhere. Do something to respect those you’re recruiting. And if this is too much, start a new twitter account with the bio saying “This account is all yours, we’re not there yet – you’ll help us to be” (15 minutes work). Or put up a fun page on your website that talks to them in engaging, possibly apologetic tones (coordinate with your web person – it may take you 1 hour).
If you’d like support creating something like this, we’d be delighted to help, get in touch!
May you fly high with great people!
Click through to our Pinterest board to see great examples of people and companies who have digitally lifted-off.