The Value of Culling

Years ago I picked up the nickname “the reverser” because people sent me words and presentations to cull / review / enhance / ‘make snazzy’ for the monied decision-makers and 80+% I’d find the most important messages in the last few sentences or last page and move them to the start.

I’m all for writing that quickly grabs the reader and is succinct, valuable, engaging, direct, useful and more.

What’s the learning for you?

  1. Write things out.
  2. Then check: Are the most important sentences at the end? Could they be the first soundbites, the first impression, for others?
  3. These quotes help me ~
“Keep taking words out” ~ maybe Ogilvy.
Often we say much with few words.
“Make the complex simple and the simple compelling.” ~ unknown

Less is more: especially with online medias that encourage shorter-attentions.

Thanks Lis & Ryan :)

What has enthralled you online recently?

Enjoy these gems ~

Here’s a great explanation of tokens using the example of allowing your neighbour to charge their electric car at yours. Click through to start @ 17:55 mins. This may inspire you to learn about blockchain tech.

Claire – you may want to share this 🙂 

Peace and grace flows from Andō. Soak in this refreshing, written river ~
[thanks Ross]

#BrainExpanding: Great to hear the new opportunities from roads moving to tunnels.

I really enjoyed this “The Midas Touch and Mind-Bending Futures” podcast on what’s coming in life and business from Steve Jurvetson and Tim Ferriss – especially the start.
[thanks#2 Ross]

This bright main image from Abbotsford Convent‘s Facebook page attracts ~

Sweets from Tove Jansson, author of the acclaimed Moomins childrens books ~

Who enjoys billiards?

Thanks to Sarah for sharing her morning walk today around the farm ~

How good is that!

*High fives!*
Sam

SamanthaBell.com.au
RunwayDigital.com