Standout on Linkedin: checklist for consultants and thought leaders
With 100 points in hand, celebrate and score your progress towards standing out on Linkedin and highlight areas of improvement.
You’re clear on who you wish to reach through Linkedin
|Photo *tips here
Warm, welcoming, engaging, close-up, clear, professional?
Background / Header photo that represents what you do
Clear & professional first and last name?
|Headline *tips here and here
Attractive, engaging, professional & searchable?
|Custom URL *’how to’ is here
Clear & professional way to contact via email and/or phone
Links to extra information such as websites, Blog, Portfolio, & Twitter
All contact info engages people to get in contact
First sentence is highly attractive
Engaging, succinct, jam-packed with great experience relevant to your future desired work & includes words your target reader will use in their search for someone with your experience
Website links, presentations, videos and other content adding colour and further info below Summary words
Last 2 – 3 roles at least
Organisations’ logos appear beside each role (for the org’s that are on Linkedin)
Each role title includes many words (in the terminology your target audience uses) so you are highly searchable
Website links, presentations, videos and other content below words to add colour and further info
At least 3 recommendations from clients, colleagues, high profile leaders and/or influential, industry people
|Skills *tips here and here
Honors & Awards showcase your accolades and include your internal awards
Following at least 3 credible and impressive influencers, 3 news and 3 companies
Other sections included that inspire you, such as Education, Volunteering Roles, Certification, Projects
Publications – add your impressive online content
Additional Organisations – if relevant, add that you’re a Member or Fellow of an organisation)
Checked spelling and grammar
Delete anything that’s duplicated
Most email notifications are off, important ones are on
Time allocated to check Linkedin and do maintenance each week
|Growing your Audience
Some or all of profile is public
Gain feedback on your profile from people who represent those you wish to attract and colleagues
Link to your Linkedin profile is included in your email signature
Liking and commenting on relevant information in newsfeed where your target audience is engaging
Clear rules for accepting a Linkedin invitation
Connected with previous colleagues, industry peers and others by connecting your address book / email list
Joined 3 relevant groups to start, finding relevant ones where your target audience hangs out
Acknowledge others through Recommendations
You have included terminology your target audience uses throughout your profile and your tagline, summary, role titles and descriptions all include the words your target audience will use in their searches
Well done. You can now see what you’ve achieved and the opportunities. Enjoy your updating! These resources will help:
Online presence coaching – Linkedin and beyond…
Do the 7-day online presence course
Every time I review a Linkedin profile there are great updates to be made to standout and attract more people.
We’ve developed a simple checklist for you to self-assess your profile.
As always, we’re keen to hear how you’re going.