Here’s our latest Instagram Case Study. It’s the DO Lectures on Instagram Case Study and it’s short and so very sweet – just like the Do Lectures.
The day before the Do Lectures Wales Startup event in 2013, we started the Do Lectures Instagram account keen to connect the many people interested in the Do Lectures via another avenue.
Instagram is a great platform for the many of the event participants and those who couldn’t be there.
the DO Lectures on Instagram Case Study
Once the account was started, the Instagram bio and Do Lectures photo was loaded, we posted high resolution, intriguing photos of the 2012 Do Lectures – 4 photos over the course of the first day with relevant hashtags. Once the event was in play, we posted insights to the event, then since the event, we have posted photos from the 2012 event – once 2013 high resolution images become available, we may publish those, though the photos being shared are timeless.
The point here is that the new contemporary Instagram channel aligns well with the brand, plus we’re providing an easier way for followers to see insights they want, and we’re delighting people with photos so they can reminisce, enjoy, engage.
The Do Lectures Twitter account and other online sites has high engagement which is part of the success of reaching 214 followers within a month.
Runway Digital – the Do Lectures result:
A new channel & increased brand awareness via a fast-growing platform.
214 Instagram followers in the first month.
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Started the account 24 April
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9 days later: 163 followers (a month later, 214).
