Are you kidding me? I really can increase my leads and client opportunities by improving LinkedIn? By 700%.

Is LinkedIn that site where you added your CV then left it thinking “surely that’s enough information?”.

Perchance (cool word, hey?) you’re now wondering if through improving Linkedin you could attract prospective customers, clients, employers, or industry peers and media, or public speaking opportunities? Great question.

Perhaps you could also look more impressive to potential employers / peers / clients?

Maybe it’s all a bit…ughh… “Where do I start?”


* Having relevant people and business leads regularly contact you.

* Proudly forwarding your LinkedIn profile to others & displaying it on your email signature and knowing it is an impressive representation of your experience and great way to promote your skills.

* Those rare moments when a LinkedIn thought pops into your head that you feel happy knowing it’s setup well.

It’s possible.

Plus, you can do the necessary tweaks within 30 minutes to 3 hours (you choose).

I’m a big advocate for doing relevant tweaks quickly and getting on with great work.

Here’s how I increased views of my LinkedIn profile by 700+% ~

In January I averaged 1 view every day or two. I’d say 60% of people viewing my profile looked relevant to my business.

Linkedin Samantha Bell increasing who's viewed your profile - baseline

Tip #1 ~ At the start of February I added more words to my header/ tagline, Summary, role titles and descriptions. Words that would be used by people that I wanted to read my profile.

The views of my profile steadily started increasing and were higher quality.

Linkedin Samantha Bell increasing who's viewed your profile - two months on

Through April I averaged 2.5 views a day. The high in the graph below is the attention around the launch of my eBook.

Tip #2 ~ Mid-May I started self-publishing an article to LinkedIn once a week.

The articles I am publishing are increasing in quality and I’m starting to gauge the style and topics of interest to my LinkedIn audience.

I use Amy & Alex’s blogpost structure: “PDF” – Articulate the Pain first, then provide ideas on the Dream (vision of life with the pain eliminated or partly fixed), then explain the Fix (solution).

The articles take 3-5 hours to create and publish.

Tip #3 ~ Engage/Connect with people who show interest in your writing

Each time people like, comment or share my article, I learn more about my target audience’s interests and their point of view. I connect with people who’ve shown interest. This has made my newsfeed more interesting.

People liking, commenting and sharing sends my post to their network who may in turn wish to connect or like the posts (which then goes to their network). These actions continue to connect me with a highly relevant network.

Increase Linkedin views fastclient opportunities by improving Linkedin

In July, my profile views averaged 4.8 people a day, I had 5-10 new connection requests each week and people who view my profile are increasing in relevance. This is in part because I’m writing about topics I’m interested in, with my unique perspective – effectively I’m attracting people who are fascinated by the same topics.

I’d say 80% are relevant new contacts and I’ve a lovely automated online promotion and business development system.

In the past week I’ve been contacted by a new client (we’ve already started their great work) and to present as an employer branding expert to VP’s of large organisations at an event, and to meet with a VP of Innovation of another large organisation.

All from a post that gained 100 views.

client opportunities by improving Linkedin

LinkedIn views as at 23 August, 2016

Tip #4 ~ Engage with your target clients/customers/partners

Use the search bar to find relevant people for your work: new clients or customers, partners, potential candidates. Here’s how:

1. Search LinkedIn for each of these:

  • the same title as you, similar or more senior role titles (industry peers, leaders, and experts)
  • words relevant to your industry (for example, I searched for “Digital Transformation”)
  • relevant subject areas to your work
  • titles used by potential clients and customers
  • current and past colleagues

2. Scroll through the list and find people with interesting titles and photos that give you a good feeling (think: are you fascinated/interested to learn more from them?). Send them an invitation to connect. …For the rest of the steps, head here.


LinkedIn views as at 25 October, 2016

BONUS: Tip #4 ~ Engage in Groups

In early August, I topped the pops with 17 people viewing my profile in a day.

The background is that I spotted a post in a Group with huge engagement and rich comments on a topic that fascinated me. I instantly liked posts (that I liked) and connected on LinkedIn with the people who wrote them. Some connected and the leader who started the discussion is an expert who I’m now collaborating with.

It was so pleasurable to find so many people in one place who are interested in topics I am and I learnt a lot from their comments.

Finding groups and discussions that are relevant and rich takes a lot of time and effort. I’d suggest allocating 2-4 hours a week for 2 months to research and engage in Groups.

Tip: In your newsfeed look for ‘Trending in {Group Name}’. If it’s a topic of interest to you or your potential clients, look then for high numbers of likes and comments, and engage.

BONUS: Tip #5 ~ Connect with Media & Recruiters

In September I connected with local, high profile media in relevant industries and topics, as well as recruiters in relevant areas so we knew of each other. The bonus is that I’m now seeing a richer representation of what is happening in the industry through seeing the types of jobs advertised and for whom.

LinkedIn lead generation success for thought leaders

My newsfeed needs more tweaking now (I’ll need to unfollow some new connections) as the articles coming through aren’t as tailored to my interests. Generally, I’m having to do less to maintain a much higher level of relevant views.

Quantifying the gains & time savings

Since May I have had tens of thousands of dollars of leads come through LinkedIn that have converted to sales.

When I meet with people I look and sound a lot like my LinkedIn profile so there’s an ease-fulness to our work (there’s no shock from me looking or sounding different). This speeds up rapport and outcomes.

My profile on LinkedIn is available 24 hours x 7 days. It’s clear what I do and my perspectives and the topics I’m interested in are increasingly clear through publishing weekly articles. This means that press, potential partners, clients and influencers have a greater chance to find me and assess whether to work together.

People I meet are pre-qualified because they already understand the programs I run, the style and what I’m interested in (owing to the articles I write). This can save a lot of time and set expectations well.

When a contact calls me now they’ve often seen a recent article and will talk about the solution they seek framed in ways I’ve outlined. Again, a time saving.

More people are commenting on and challenging my perspectives. My thinking on many topics has expanded and I’ve greater contentment with my work as I’m having many more conversations with contacts who are interested to collaborate and add new dimensions to my thinking and learning.

My network is expanding through my writing and my LinkedIn profile to include people I wouldn’t have found simply through a LinkedIn search. Relevant people are finding me. This increases impact, leads and outcomes.

Over time with more connections and increased publishing on LinkedIn, the statistics and quality will continue to improve.

See where you’re at with your numbers on LinkedIn:

  1. Scroll to almost the top of your screen
  2. Choose “Profile”
  3. Then click “Who’s viewed your Profile”

Keen to gain new leads and client opportunities by improving LinkedIn?

  1. Block out time in your diary to update your profile.
  2. Use our latest tips.
  3. Enhance further using tips from our guide: The Standout Professional’s LinkedIn.

Keen for your organisation and team to gain new leads and client opportunities by improving LinkedIn?

This is how we highly tuned the LinkedIn accounts of 66 people in 3 days. Let’s get your organisation’s profiles looking fabulous quickly.

If some of this sounds like it could work for your organisation, get in touch to explore your organisation’s needs.

Here is more on what we do.

We’d love to see how we can help your people and organisation look fine online.


If you’re keen to look the best you can online, check in here for 7-part course.

LinkedIn Style: Northern Beaches Council Case Study

This Northern Beaches Council on LinkedIn Case Study is just for you.

The surrounds and the people are extraordinary so we were chuffed to be working with the Northern Beaches Council (formerly Pittwater Council).

Northern Beaches Council on LinkedinSydney’s Northern Beaches: 1 hour from Sydney airport is a stunning location.

Amongst green juices and beach walks, we designed a Program to engage leaders to refine their LinkedIn profiles to STANDOUT. This has benefits for each individual, the Northern Beaches Council and their stakeholders.

We were on site at Northern Beaches Council for 3 days and refined the profiles of 66 people. This included:

  • 45 minute, one-on-one coaching sessions with 16 senior leaders where we co-edited their Linkedin Summary, tagline and other details on the spot,
  • Reviewed Linkedin profiles of 4 senior leaders who couldn’t make it to face to face sessions and emailed tips so they could update their profiles at a convenient time,
  • Two, 2 hour group sessions, each with 23 people, updating their profiles via strong (yay!) WIFI,
  • Provided an online workbook for further Linkedin updates, and
  • Reviewed the Council’s Linkedin page and content and provided suggestions.

Participants gain significantly increased numbers of ‘people who viewed my profile’, look highly credible to people who are viewing their profile and attract relevant customers / leads / opportunities.

Focusing and updating your Linkedin profile is quick, effective and pretty simple to do. Here is insight on the sort of increased numbers you can receive (600% increase).

Our intention for this program is for everyone in the organisation to look progressive, wise, professional and brand-aligned when their targeted Linkedin readers see their Linkedin profiles.

We’d love more organisations to do a quick Linkedin audit to improve how they look online and make the relevant tweaks.

It can take as little as 30 minutes to look highly professional on Linkedin.

Our Linkedin executive and senior leadership coaching approach

Often senior leaders social media coaching questions can be wide-ranging from strategic business through to simple tech questions and onto philosophy, such as:

  • why should I share online?
  • who will see it?
  • who should I accept when I receive a Linkedin invitation to connect?
  • who should I follow?
  • which photo of me looks the best?
  • how can I grow my audience and influence?

They’re all great questions and it’s wonderful to address questions for leaders and help clear the way for their easeful online style and promotion.

The Northern Beaches Council leaders were humble, wise and their experiences and work history was fascinating. Quite possibly the magnificence of the local area attracts such professionals.

Every person we coached was keen for the suggested, quick updates and interested to see how their profile could be enhanced. A joy to work with!

Part of the reason we do one-on-one sessions for executives and senior leaders is because it’s tailored and quick learning. Just as important is the on-the-spot editing so that leaders feel a sense of pride, accomplishment and relief (!!) within 45 minutes.

For senior leaders, their profile is viewed by a lot of people – stakeholders of all kinds – press, influencers, customers, local community, staff, potential staff and more.

Having their profile standout and look progressive, professional and industry-leading can have massive and surprisingly great ripple effects.

Northern Beaches Council on Linkedin

Let’s check in again to the local area! This is the Boathouse Cafe at Palm Beach.
Please add this on your ‘must-visit’ list.

Our Linkedin group training approach and learnings

The 2 hour sessions we lead are designed to be fun, action-orientated, and empowering. People leave with a very-much-improved Linkedin profile and continue to review and improve their profile in months to come.

We cover:

  • Getting to know your Linkedin readers – who are you writing your Linkedin profiles for? what will have them keep reading from the first moment and beyond? how do you want your readers to feel and react? What action do you want them to take after reading your profile? What jargon / words will they be searching for and want to see in your profile?
  • Your intentions and objectives for doing Linkedin?
  • Your picture, background picture tagline, and Summary are the first things people see … so make them count!
  • Updating essential sections of your Linkedin profile: role titles, descriptions, skills & endorsements, education, honors & awards, influencers, companies and news, recommendations, groups, connection requests (& personal rules), email and privacy settings, and bonus aspects such as banner / background images and new technology to enhance your Linkedin experience.
  • Increasing searchability to be found by your target Linkedin readers
  • 20+ examples of successful profiles
  • Liking your organisation’s posts and encouraging Linkedin sharing throughout the organisation and in other media such as newsletters
  • Learning to combine work and personal aspects to your own level of comfort – e.g. what’s the equivalent of meeting someone at a BBQ who’s interested in what you do vs someone on Linkedin – what are you comfortable to share?

And here’s Avalon beach.

Northern Beaches Council on Linkedin

There’s a cafe with a dynamic vibe just behind me.

New learning styles

Our training is designed with the understanding that professionals are mature enough to direct their learning. We encourage questions and doing throughout our classes.

We answer questions as they come up as they questions are useful to others. Sometimes we offer to answer later if the topic is covered as part of a later topic.

Towards the end of our training, the room becomes deliberately chaotic for great reason.

Having taken people through the important parts of their profile, they’re then updating their profile, starting to explore new sections, calling out for help on specific questions, and wondering how to best represent themselves. As a facilitator, having 3 helpers who had knowledge of Linkedin was extremely productive as we could address everyone’s questions.

This training encourages an individual’s creative process – especially as after the 2 hours, each individual will be updating and directing their Linkedin profile – so we want them to start doing so in the session.

At the end of the course people feel empowered to follow their own map and to continue learning.

Impressive senior leaders’ Linkedin profiles

Ben Taylor, Melinda Hewitt and Matt Hansen‘s profiles are fabulous – they reflect their individual talents and their Summaries are both contemporary and engaging.

Mel’s inclusion of media within her Summary (links to the organisation’s website) are colourful, insightful and brand-strengthening.

Ben’s Summary is impressive and great for his target readers and he’s covered pretty much everything with his profile – including his Linkedin unique URL being “bentails“.

Matt was one of many people that WOWed and delighted me. From working in London at Kensington Gardens to Taronga Zoo in Sydney and beyond, his experience is impressive and his down-to-earth, humble style was wonderful to be around.

Northern Beaches Council on Linkedin

More runways were prepared… and great lift-off achieved for 65 online pilots, who are now flying high on LinkedIn!

It’s a treat to see the strong profiles of Northern Beaches Council on Linkedin.

This Program took 3 days and it resulted in amazing outcomes in such a short time.

Plus… we got to enjoy the beach! (Everyone’s winning which is how we all like it.)

We want people we’ve worked with to show their professional, individual selves on Linkedin.

The bonus from this is that when someone meets them face to face after seeing their Linkedin profile they won’t be distracted by seeing someone who looks different online and can start a conversation with something they’ve seen on the profile that’s of interest. Conversation openers or leading subjects on your Linkedin profile are GREAT!

A huge thankyou.

Big thanks to Julie Steele for being an exceptional client, to rockstar organiser Kim Reading for effortlessly bringing everyone together, and wonderful Christy Bishop for her support. You are true delights!

Runway Digital Client Testimonial Northern Beaches Council Julie Steele

If some of this sounds like it could work for your organisation, get in touch to explore your organisation’s needs. We’d love to see your people and organisation fly high.

the DO Lectures on Instagram Case Study

Here’s our latest Instagram Case Study. It’s the DO Lectures on Instagram Case Study and it’s short and so very sweet – just like the Do Lectures.

The day before the Do Lectures Wales Startup event in 2013, we started the Do Lectures Instagram account keen to connect the many people interested in the Do Lectures via another avenue.

Instagram is a great platform for the many of the event participants and those who couldn’t be there.

the DO Lectures on Instagram Case Study

Once the account was started, the Instagram bio and Do Lectures photo was loaded, we posted high resolution, intriguing photos of the 2012 Do Lectures  – 4 photos over the course of the first day with relevant hashtags. Once the event was in play, we posted insights to the event, then since the event, we have posted photos from the 2012 event – once 2013 high resolution images become available, we may publish those, though the photos being shared are timeless.

The point here is that the new contemporary Instagram channel aligns well with the brand, plus we’re providing an easier way for followers to see insights they want, and we’re delighting people with photos so they can reminisce, enjoy, engage.

The Do Lectures Twitter account and other online sites has high engagement which is part of the success of reaching 214 followers within a month.

Runway Digital – the Do Lectures result:
A new channel & increased brand awareness via a fast-growing platform.
214 Instagram followers in the first month. 

Hiut Denim on Social Media Case Study

A great Social Media Case Study helps you to tweak your Social Media Strategy and plans. Here comes the Hiut Denim on Social Media Case Study.

Who is doing well on Social Media? Hiut Denim… And your business can too!

Hiut Denim make exceptional jeans. They’ve a big mission to gain hundreds of people their jobs back from their Welsh town’s closed down jeans factory…

Captain Sam Bell travelled to Hiut Denim to spend time being inspired there last year.

Hiut Denim on Social Media Case Study

Online, Hiut showcase beautiful objects made by similar companies who put a lot of thought, effort and beauty into their products. They show trends that have come to life, great quotes and interesting areas of their business (such as the “Grandmasters” who make the jeans).

Hiut don’t show everything of the business.

Just enough to fascinate and have you wanting more. (You don’t need to know everything!)

Hiut Denim creates mystery around the every day life of making jeans.

Check out their website, interesting email newsletters, their YearbooksTwitter, Facebook,  Linkedin and Instagram.

Get in touch if you want us to add to what you’re doing. We’re full of great ideas from great businesses such as Hiut and we are inspired by you. We seek to work with amazing people and brands, like you.

You or your company may be next on our flight plan!