Where is your website (and where is it going)?

By Runway Digital Capt’n, Sam Bell

Image credit.

We’ve been working with a BCorp*, webhosting company called Serversaurus. We became their customer 5 years ago, attracted by their values, quality, results-orientated culture and customer care (which is highly responsive and awesome).

If you have a website or are thinking of getting one, here are the practical, website hosting insights I’ve recently learnt that may help:

1. Hosting can be cheap. When there’s an issue, quality support counts.

Don’t go cheap on something that could have issues that need immediate attention. If you can’t reach the call centre urgently or can’t understand the operator, your stress levels may rise. A caring person on the other end of the call or chat matters.

Remember this can be: your website goes down, your site is no longer secure and you can’t work out how to fix it, you crash your site, an unknown reason crashes your site, you need a quick backup restored….

Get great support in advance for these moments. Look after yourself and your team.

Btw, since 2006 we’ve used cheap and expensive hosting providers, including Bluehost, Hostgator, Melbourne IT, and Go Daddy.

2. Many people change their website hosting when there’s an issue or their host lets them down. Such a shame!

These days no-one needs their site to be offline… ever. Please don’t wait for issues with your website or data. Migrate to a fantastic supplier.

Having been a customer for 5 years, we’re in awe of Serversaurus quick response, their ability to go beyond the extra mile for customers and their 100% uptime. Incredible hey?

3. Btw, website / data migrations can… suck.

‘scuse the slang. Serversaurus’ Migration Directors are Mackenzie, Nick, or Marty. They kindly watch the transfers, directs and updates you on progress. Phew. So good. (We experienced it when we moved from Bluehost.)

4. When migrating make sure your website backlinks and relevant, highly-valuable data is retained.

Don’t lose your SEO data. I’ve heard of websites that brought in extremely high value sales who migrated, lost their links and their sales leads stopped – 100’s of ’000s of $’s of sales.

If you’re migrating and creating a new website, chat w the Serversaurus crew and/or make sure your developer knows what files to backup and move across.

Hold on to your old hosting account until you’re happy that your site(s), your email addresses and other data is working as you’d expect.

5. People don’t realise that hosting with Amazon/AWS or other international providers can mean their data isn’t in Australia.

I like the idea of of knowing where our data is. We hadn’t realised that storing data with international organisations meant my data could be anywhere in the world. Serversaurus is based in Australia with data stored in Melbourne and Brisbane, plus they support big and little sites. Oh yeah!

May your online experiences delight,


* Relevant links:

What’s a BCorp?

Serversaurus – their sweet spot is digital & creative agencies, festivals, superannuation, social impact and education providers and they’re growing into other arenas. Oh yeah.

@jack is in town, new connections, & having more than one true calling 💬 🐜 💫 #54

It’s lovely to be around so many inspiring activities happening seemingly fast. What an age to be living in!

Let’s get into it ~

@Jack Came to Visit.

It was delightful to hear @jack‘s fun & humble insights yesterday. Here are the outtakes ~

* Point of sale (POS) systems [have the potential to] organise your business – e.g. as a cafe if you move the biscotti jar and the POS shows sales have increased then you know this new layout works.

* @jack watches the team dynamic now a lot more than hiring the best/top people (he referred to a sensational engineer in early stages of Twitter who was often negative though also understood Twitter’s end to end system so if he left they wouldn’t be able to bring the system back. After he left the system did indeed go down and three others rose up to sort it …& became leaders). He now hires for team dynamic and looks for how individuals support each other. He still doesn’t always get it right.

* “Identify the things you believe in then have a lot of patience around building the things you believe in”

Good to also hear him talk about helping to bank the “unbanked” and Square’s involvement in blockchain tech (this article provides more info).

[Think you’ll like this KP. Thanks for the invite Will. Great to see you Matt 🧢 ]

Thanks for the photo @Phoriamedia

Creating Connections.

While the “Lost Connections” title didn’t draw me in, I’m rapt by this book [Thanks L.]. It refreshingly challenges many aspects and perspectives of western society, combines this with experts’ insights, data and a respectful, calm suggested approach to realistic improvements. These quotes show the breadth and depth of the insights.

I’m more than half-way through and it’s in my top 3 books. Whoah!

The bonus of the Audible book is the author is highly engaging and the content flows easily into the next topic. It’s an audiobook that I’m drawn to keep listening to and not wanting it to end (this doesn’t always happen). Oh and another bonus is that his voice is like Jude Law’s 😉

If you’re interested in ways to enhance your life, read it.

And if you’ve friends dealing with / who’ve dealt w depression it’s worth reading to review and reframe your perspective on it. Reframing depression. It’s about time.

> 1 True Calling.

Emilie Wapnick’s “Why some of us don’t have one true calling” is excellent! By her definition I’m a “multipotentialite”. Have a watch – you may be too!

This talk is a wonderful way to empower those you know (send it to them!) who thirst for learning and don’t mind having ‘beginner’s mind’ often.

[Thanks Merv!]

What (online) has delighted / fascinated me / had me think ~

If you’re enjoying this then people you know may too. Hit forward!

I’m in catch-up mode on all the videos from NYC Crypto week & also the Boring update – what did you enjoy?

We’re doing some interesting B2B sales and growth hacking experiments at Serversaurus. I’ll include links here from what works. #CrashTestDummy 😉

*High fives!*


How blockchain tech broadens thinking + what has recently fascinated us online. 👌 🙌 #52

🎉🎉 2 years 🎉🎉

This email is my 52nd. Thankyou for joining in, it’s fun receiving your replies!

Here’s what I’ve recently loved seeing online:

Oh, Carter Digital httpsters, you showcase such a clever combination of digital (“http”), sustainability ease (carbon neutral) and inviting words (“fine folk” on their email list)  ~

Surely Elon is proud ~

The world’s biggest About page?

Culture Amp’s “Need” filter on their Case Studies page reminds potential customers of their products and areas of specialisation. #clever

Startup inspiration ~

#truth ~

I love it when people keep it real ~

…and when well known people reply / acknowledge comments online ~

“Shiny” and “New” is pretty fun. Well done Hipchat 🙂

…watch to the end! Thanks Pete

Thanks to my surfing pal Nic for this photo taken from the surfcoast.

Fascinating thinking

I’m really enjoying seeing blockchain tech broaden people’s thinking about providing services and products in the most effective way possible. This threadtalks through the example of a John Deere tractor.

“[The tractors’] value, including their resale value, is highly dependent on the continued efforts of the manufacturer to keep that software up to date…
they are near worthless unless issuer keeps promises they made about future effort.”

What are you enjoying online?



Double Your Estimates, A Curious Mind & Voice Assistants 😎 😍 👌 #51

Double Your Estimates.

Early in my career an experienced Project Manager gave me advice that I still use: when estimating, come up with how long it’ll take then double it – that’s the number you give others. It’s surprising how often it works and how a simple equation reduces stress.

Here’s an example: you’re asked to finalise a presentation. In your mind you quickly work out that it should take you about a day. Say it’ll take 2 days.

Part of the reason it works is that it’s simple.

It recognises that the future can’t always be predicted in the moment: you may want to do something else that comes up, people may need longer to review, or a multitude of other things. It provides an opportunity to deliver early and remove unnecessary stress on those around you.

Delivering early is fun.


OK, I know. It was only two emails ago that I declared my favourite book of the past ten years. It’s still true. This one, A Curious Mind, by Brian Grazer is nipping its heels!

Brian Grazer is an ultra-successful Hollywood Producer who promotes the role of curiosity in enjoyable and successful lives. In his twenties he deliberately met a new person each day and he explains how his 35 years of ‘curiosity conversations’ have informed so much of his work. He surprised me by talking of how he manages through curiosity: that through honestly asking questions people are empowered.

I particularly enjoyed his honesty and application of curious questions when working with actors who’s job it is to manipulate you in to believing them…

He also suggests we don’t recognise curiosity highly enough. I agree.

Let me know what you think if you read it. I’m …curious.

Thanks Caleb for the recommendation!

🎉🎉2 years 🎉🎉

The next of these emails will signify my having done so for 2 years.
Let me know what you’d like to read in celebration. Toot toot!

Be amazed.

So much is changing in the housing market [thanks Fred]:

Great reads / listens

  • Search “Burniske” (the author of CryptoAssets) on your podcasts app and many will come up. They’re probably all good. This one is a great extension to the book and also a summary of crypto assets book. [1 hour listen]
  • For the creatives ~ [thanks Nick]
    “the best way to thrive in your creative life is to pretend like you’re in Groundhog Day…”

For you / your CEO

  • If you’re wanting to quickly get up to speed on Virtual Reality and Augmented Reality, Robert Scoble & Shel Israel’s The Fourth Transformation is a good overview. If you’ve already watched a few videos or followed VR & AR commentary, I suggest not much will be new to you. I liked learning about headsets picking up autism in children (and the potential for saving a lot of confusion).
  • Check out these fascinating comments on the current state of Voice Assistants:

Waving from an Autumnal Melbourne,

~ Sam




Something thrilling. #50

When you’ve written 50 emails, one per fortnight,
there may be nothing more to be said.
There again…


The Relationship between Humans and the Creative Mystery. 

In this TED talk there’s mention of a poet running from the field to the house to get a pencil and paper to capture a poem that has just come to them. That was a 80 years ago when there was less of a focus on the “me” creating. Lately I’ve referred to this a few times and how it lightens self-focus.

Elizabeth Gilbert presents this fascinating topic of creativity with elegantly combined examples and threads. It may be worth your time:


Rural and Regional Call Centres. Bring it ON!

I called Apple support recently and was delighted by the calm, empathetic, curious, culturally-relevant interaction. Turned out I was chatting to someone in North West Tassie. Same happened with Aussie Broadband (based in Morwell).

Great to hear of more regional and rural call centres starting up in Australia. Sounds like it’s great for everyone involved!

When VR motivates.

In his “To Sell is Human” book, Dan Pink mentioned academic research where participants wore Virtual Reality glasses to see/feel images of themselves in the future and proved that these experiences had participants more likely to take action on creating longer term wealth.

We never know how new tech will help.

Great book btw. Quick and insightful for everyone – since we’re all in sales these days!


Great reads / listens


  • The Science of Resilience by BBC Radio 4 -includes succinct and fascinating insights to the latest thinking on resilience. This could save you reading many books on the topic (or inspire you to read more!).[Thanks Lyn.] 


Read. Learn. Fast. Sorry, what?

I tried out the Blinkist app recently. WOW! Imagine reading the 8 books on your bedside table within 2 hours. 4 within an hour. I experienced shock. True!

Blinkist is a summary audio and eBook service and it’s by subscription (I have a feeling it was under ten dollars a month).

It feels good to have skimmed 8 or so books that I’d been meaning to get to though the surprise is: I’m slightly disappointed. There were a couple of books I didn’t realise I was looking forward to – in essence saving up to read. Now I’m not inspired to. It’s a surprising & unexpected reaction.

Have you tried it? It may be for you. Here’s the free 24 hour trial link[Thanks to Leah for the tip.]
Have an awesome week. Cheering you on from Melbourne,
~ Sam





The Agility Divide, Freedom & Toronto Beats 💪 👌 😊 #49

Roll and Jump!

The “digital divide” (the divide between those who understand online platforms/sites/language and those who don’t) now has an “agility divide” layer on top. Humans continue to optimise processes and tech (AI, VR, energy production) and ‘new’ / tailored is available quickly. To be relevant, people are focused, adaptable and create fast progress.

In world’s best environments I see that sought-after people are agile –

1) They’re open to new arrivals (such as using a new online collaboration site or being ready to roll with experiences that are different to plans).

2) They attract progress quickly by doing work in line with their personal talents & interests (some say “purpose”). Their information sources are refined naturally as they’re curious about the relevant topics.

3) They watch for and experience flow. This isn’t always easy. It takes practice and awareness.

4) They have things around them happen fast through being focused, culling, being intentional and regularly listening to intuition.

5) They’re highly productive, curious, and entrepreneurial.

It’s fascinating seeing how the combination of these attributes leads to experimentation, less planning, and more adaptability.

Even Elon admits to not having a business plan.

Leaders say they’re hiring for adaptable people with broad skills to match their (currently unknown) business environment in six months.

What are curious to learn more about? Reply – I’m happy to explain what I’ve experienced – perhaps our conversation will have you fly higher.

Curious about Freedom? 

The “The Courage to be Disliked” book completely WOWed me.

I was curious when I spotted the title, read that it’s a great success in Japan and is now available in English. The authors delicately explain powerful life topics and the Japanese influence shines through.

This review that will give you more insight… or just start reading the book.

Insightful? Let me know.

Do you agree?

Great reads / listens


  • Elon @ SXSW – great to be inspired again. Similar content to his other presentations though a few updates peppered throughout.


  • Amazing:


  • This is a surprise to some. Great representation to promote understanding, especially for Aussies: 

Great online presence

Nourish your body and soul by
eating outside any time of year.

I enjoy reading your feedback on these emails and on my books, blogs etc.

Just hit ‘reply’.

~ Sam