Where is your website (and where is it going)?

By Runway Digital Capt’n, Sam Bell

Image credit.

We’ve been working with a BCorp*, webhosting company called Serversaurus. We became their customer 5 years ago, attracted by their values, quality, results-orientated culture and customer care (which is highly responsive and awesome).

If you have a website or are thinking of getting one, here are the practical, website hosting insights I’ve recently learnt that may help:

1. Hosting can be cheap. When there’s an issue, quality support counts.

Don’t go cheap on something that could have issues that need immediate attention. If you can’t reach the call centre urgently or can’t understand the operator, your stress levels may rise. A caring person on the other end of the call or chat matters.

Remember this can be: your website goes down, your site is no longer secure and you can’t work out how to fix it, you crash your site, an unknown reason crashes your site, you need a quick backup restored….

Get great support in advance for these moments. Look after yourself and your team.

Btw, since 2006 we’ve used cheap and expensive hosting providers, including Bluehost, Hostgator, Melbourne IT, and Go Daddy.

2. Many people change their website hosting when there’s an issue or their host lets them down. Such a shame!

These days no-one needs their site to be offline… ever. Please don’t wait for issues with your website or data. Migrate to a fantastic supplier.

Having been a customer for 5 years, we’re in awe of Serversaurus quick response, their ability to go beyond the extra mile for customers and their 100% uptime. Incredible hey?

3. Btw, website / data migrations can… suck.

‘scuse the slang. Serversaurus’ Migration Directors are Mackenzie, Nick, or Marty. They kindly watch the transfers, directs and updates you on progress. Phew. So good. (We experienced it when we moved from Bluehost.)

4. When migrating make sure your website backlinks and relevant, highly-valuable data is retained.

Don’t lose your SEO data. I’ve heard of websites that brought in extremely high value sales who migrated, lost their links and their sales leads stopped – 100’s of ’000s of $’s of sales.

If you’re migrating and creating a new website, chat w the Serversaurus crew and/or make sure your developer knows what files to backup and move across.

Hold on to your old hosting account until you’re happy that your site(s), your email addresses and other data is working as you’d expect.

5. People don’t realise that hosting with Amazon/AWS or other international providers can mean their data isn’t in Australia.

I like the idea of of knowing where our data is. We hadn’t realised that storing data with international organisations meant my data could be anywhere in the world. Serversaurus is based in Australia with data stored in Melbourne and Brisbane, plus they support big and little sites. Oh yeah!

May your online experiences delight,

Sam

* Relevant links:

What’s a BCorp?

Serversaurus – their sweet spot is digital & creative agencies, festivals, superannuation, social impact and education providers and they’re growing into other arenas. Oh yeah.

Creating Online Energy, Rejection Therapy (Whaaa?) & Getting Brilliant People to Surprise Themselves 🌟 💭 💎#53

Create Online Energy.

Regularly meeting new people who’ve contacted me to meet-up brings a vibrancy to these emails that I hadn’t predicted. I’m usually on a high on the return walk where I’m jotting down tips or ideas discussed or topics that have reappeared from other conversations – showing these topics are something I’m wanting to explore or refine.

I’ve found 1-2 hours a week to meet new people without an agenda provides an invaluable space to reflect, think out loud, learn, connect with relevant people and open up.

We chat about things like self driving cars transporting mini veggie gardens (!!), new local eateries, improving mental health via new platforms, the richness of human connections, what’s happening in Australia and internationally in the digital / business / customer experience / service design / innovation / blockchain / growth hacking / future arenas, how to help each other’s work, make helpful business contacts and so much more.

In the past I’d take time to check my diary for free space, research and evaluate meeting someone. Now that time is spent in the meeting discussion – made even easier by sending my Calendly link so others organise the meetings – GOLD! Sometimes I research the person online as I’m walking to the meeting, sometimes I don’t – there’s always connections to make.

In some of the meeting I may have the LinkedIn app open to connect them with relevant people on the spot so I’ve nothing to do afterwards. “Breeeeathe…”

Often we’ll be so fascinated with a variety of topics that we leave each other with a hug and a massive grin.

If you’re thinking about Calendly, here are my setup tips ~

  • (Calendly is linked to my Google Calendar via my gmail account)
  • Make the link fun & engaging for people. In my Description/Instructions I’ve added: “Go to Patricia’s on the corner of Little Bourke and Little William Streets (www.patriciacoffee.com.au) and I’ll magically appear.  I’m [my phone number] if you need me.  “magically appear” is thanks to Matt Allen – it works!
  • I’ve up to 2 coffee meetings a week.
  • 45 minute meetings – for focus (with transit, it’s roughly an hour).
  • Ask for the person’s phone number in the meeting setup.
  • Meeting venue is one I love + available times are when the cafe is quieter = shorter queues and more space.

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Rejection Therapy!

Jules Lund is fast-becoming the Aussie-accented @GaryVee which is great to see. Yesterday’s short video showed the surprising gains from having regular courage to request things from others and open up. Who knows what could happen! GO!

Here’s what I’ve recently loved seeing online:

Tobias‘ sudden explosion into hightop making ~

The way Fitzroy Academy’s course trailer, playing on fitzroyacademy.com, had me pausing other things to watch it. How good is that!

The idea of getting “brilliant people to surprise themselves” – thanks Fred Wilson.


Newsletter intrigue and fun from CHE ~

The timely & kind email from BlueBoat before the end of the financial year.

What could you send?

This fascinating read on the realities of the sometimes tough role as a founder and the sweetness too ~

How sweet is food ~

Set yourself up to win! ~

The amazing feeling of slow motion ~

~

What do you want to see next?

Have a fascinating fortnight!
Sam

SamanthaBell.com.au
RunwayDigital.com

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If you have a fascinating link or cool project that you’d like mentioned, please hit reply.

Enjoy reading a variety of topics in past editions here.

Learn about blockchain technology and cryptocurrencies through this prioritised list of 50+ tips.

Here are my MelbourneVictoriaHobartCardigan (Wales, UK), Hakuba(Japan) and Bali tips (includes Google Maps lists). Where are you travelling?

The extended list of great online presence is here and here.

Fascinating audiobooks & podcasts.

Watch something fascinating(updated in the past fortnight)

Say ‘Hi’ on Instagram. Let’s connect here or here.

If you were forwarded this newsletter and you like it, subscribe here and I always appreciate you sharing it.

Email explainer is here.

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Happy 2017, Big Art & Exceptional Work 📬 😱 😍 #42

Happy 2017!

I’m a fan of delighting people via postal mail.

Most end of year cards I saw this year were wrapped in thick, unrecyclable plastic so I ordered recycled paper postcards and got out the watercolours.

If you’d like a treat in your postbox, reply with your postal address before 16 December. Let’s have fun.

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Big Art.

I’ve had a great surprise this week: a bird’s eye view of a new, massive street art being painted and seeing focused artists Fintan Magee and Jason Parker. They’re painting in all kinds of weather, up and down and across in the cherrypicker (effortlessly working at heights) and their iPhones are getting workouts to check their plan. Seeing them write the original grid with numbers on the empty cement wall then filling in each section with such attention to the shading and colours has been so inspiring. Imagine doing a paint by numbers of this size, to this level of detail and with such success. Whoah! Talent!

Great to see they’re supported by Taubmans (I enjoyed reading links to street art and their history) with loads of paint rollers, brushes and sooo much paint.

If you’re in Melbourne, head down Little Bourke Street, just before Spencer, to see this and others painted. Otherwise, here are the photos as it comes to be (I plan to add photos to this link until the art is completed).

Thanks to Juddy Roller & crews for bringing this to be and to Sarah Moran for helping me track down the artists’ names.

Ease.

“Fin uses a combination of human and machine intelligence to provide high quality, on-demand assistance so you can focus on what is most important to you.” Product Hunt newsletter.

Excellent! This great product video shows how Fin is clever.

Fin could save you time and give you more ease. It’s a great time to try it out as “Fin is waiving the $120 monthly minimum spend for the Product Hunt community — you can signup here to pay per request.”

Ross Hill first mentioned using Fin so you could get in touch with him.

Favourite Reads & Listens.

Once again Cal Newport (author of “Deep Work”) has me captivated. In “So Good They Can’t Ignore You” he shares his observations of the 3 core traits in people he’s interviewed that love doing exceptional work:

(1) Impact
Creativity (2)
(3) Control

He debunks the passion hypothesis (that you need to follow your passions to find work you love) and courage culture (that you need to be emotionally brave too) and instead highlights people who have developed their experience and skills (career capital) prior to using it for greater autonomy, income, flexibility and more.

These summarised notes are worth a scan if you’re not going to read the book (the Audible version is short & engaging).

It’s a fascinating time as always. I’m curious to see what happens with Facebook’s Messenger for Kids and will be looking on to see what the main character in this street art has in his left hand (will let you know)! Haven’t yet mentioned anything about the Apple Watch 3 – after a couple of months I’m a fan!

That’s all from me for now. As always, shoot me a reply with topics you’d like to read – they add extra spark.

Have a wonderful time,

~ Sam

RunwayDigital.com

 

Hit reply anytime.

Enjoy reading a variety of topics in past editions here.

Learn about blockchain technology and cryptocurrencies via this prioritised list of 25+ links.

The extended list of great online presence is here and here.

Enjoy these fascinating audiobooks & podcasts.

Watch something fascinating (YouTube playlists are great).

Say ‘Hi’ on Instagram.

If we’re not connected, let’s do so by clicking here and here.

If you were forwarded this newsletter and you like it, you can subscribe hereand I always appreciate you sharing it. Email explainer is here.

Update subscription preferences or unsubscribe if this is no longer relevant to you. See you again sometime  👋 😄

True Shared Economy, Voicetech & the Gig Economy 🙌 👄 👌 #32

Here comes a previous issue of Online Highfliers….
To get the latest issue delivered to your inbox sign up for the newsletter here.


Hi Sam,

Welcome to the 32nd edition of this email. Did you know you can read past editions right here?

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True Shared Economy

WOW! Airbnb is about to turn 9. A great success and service.

They’ve still a way to go though to be a true “shared economy” example as their balance is still skewed towards the guest versus a balance with the property host.

As Airbnb drives for more hosts there’s greater supply of properties and the economies drive prices down. This leads hosts to compete on price and quite possibly opt-out of long term involvement.

The term ‘shared’ economy is about contribution from all players. After staying at a home, Airbnb’s questionnaire is just like a hotel’s. Airbnb has the opportunity to influence behaviour internationally with questions such as:

  • When leaving the host’s home did you leave something that’d delight the next guest?
  • What did you contribute to the home or host for the privilege of staying in their home?

If you’re designing new organisational systems, I imagine you’re putting in place a way to regularly seek and add shared value over time.

Here comes privacy.

As blockchains and other tech comes along to bring about greater individuals’ privacy, there’ll be more exposés on corporations selling data without customers’ full understanding. Quite possibly shared economy darlings such as Airbnb will be in the spotlight.

This gives more insight (watch the first 47 seconds).

#Voicetech

Future Employment

Are you looking unique online? Is your global proposition and bio clear on online sites?

These guys are showing their style via Medium and LinkedIn:

Be inspired to stand out online through this insight.

“think like a supermodel if you want to win from the gig economy”

 

Favourite reads & listens

  • True pop up houses. Endless possibilities…
    [innovation, construction, tech, minimalism]
  • Again Apple shows a humane approach at their new office.
    [Apple, Future of Work]

“…we have lost confidence in offices altogether as nomadic workers huddle in cafés and in their own bedrooms.”

  • It’s good to be laughed at.
    [leadership, VC, Fred Wilson]
  • Wonderful to see a successful Aussie (Qld) entrepreneur in the Blockchain space.
    [fast innovation, ledgers, luxury goods]
  • Engaging overview of business trends.
    [business strategy, future, tech]
  • Imagine computer to computer regulations.
    [Vinay Gupta, Internet of Agreements, future web]
  • Future of work“[your] GigBot will talk to your alarm clock; $10 or $10,000, just name the price that would tempt you from your lie-in.”
  • I’m really enjoying Spotify’s radios. Choose your favourite song and click radio – works well. (I’m not missing Rdio so much now!)

 

For your CEO and senior leaders

“We will definitely see a range of steady, incremental improvements in everyday AI. Online product recommendations will get better, your phone or car will understand your voice increasingly well and your vacuum cleaner robot won’t get stuck as often.” 

“Instead of replacing jobs, our overall quality of life will go up. For example, right now few people can afford a personal assistant, or a full-time life coach. In the near future, we’ll all have (a virtual) one!

“It’s likely that a significant fraction of jobs will be under threat over the coming decade. It’s important to note that this won’t necessarily be divided by blue-collar versus white-collar, but rather by which occupations are easily automatable.”

Great online presence

  • Innocent again come up with a cracker of a headline.
  • The extended list is here and here.

Writing these emails continues to delight me. I’m adding this email and those sent in the past to LinkedIn as articles and possibly on Medium so people checking me out virtually ‘get’ what I’m fascinated by and my approach.

 

If we’re not connected, let’s do so by clicking here and here.

Have a fantastic week!

~ Sam

RunwayDigital.com

Hit reply anytime.

Say ‘hi’ on Instagram and enjoy these fascinating audiobooks & podcasts.
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Bustin’ out my favourite moves: Blockchain technologies, Ethereum, and AI 😇💥👌#31

Welcome to a previous issue of Online Highfliers. To get the latest issue delivered to your inbox sign up for the newsletter here.


Hi Sam,

Welcome to the 31st edition of this email. Did you know you can read past editions right here?

_____

I’ve heard Japan is starting to swelter! On the weekend in Melbourne I started to see my misty breath in the air. The chill is starting to set in down here in the south.

Happily I’m at a snowy mountain right now…

Blockchain technologies and cryptocurrencies continue to awe and inspire me with ideas for the future. Join me in reading these fascinating insights over a coffee and a spectacular view:

“A tipping point could be reached where people will realize ‘that data belongs to me.'”

  • Examples of Blockchain uses beyond money / currency. Thx Lucy. (Claire S – there’s a good Tesla Powerwall example.) 
  • “What if you opened Spotify and paid the artist directly?”
  • “Lots of great things have happened, but overall the benefits of the digital age have been asymmetrical. For example, we have this great asset of data that’s been created by us, and yet we don’t get to keep it. It’s owned by a tiny handful” 
  • “The blockchain is …a platform for truth and it’s a platform for trust. The implications are staggering, not just for the financial-services industry but also right across virtually every aspect of society.” McKinsey & co.
  • How Blockchains will transform markets from master-tweeter Naval.
  • Keep up to date with cryptocurrencies – especially good to read if you’re investing in BTC, ETH etc.
  • Current prices of cryptocurrencies. Last week there were 863 currencies listed here and now…
  • If you’re thinking of investing in Ethereum and aren’t sure where to start, this could inform you. It could also be a bit too heavy on words such as “exchanges”. If so, read below this amazing view…

Book a 45 minute session with me to get a quick-start on learning about Blockchain tech and cryptocurrencies, setting up an online wallet, ask your current questions and receive tailored links.
Get involved fast.

Recent favourite reads & listens:

Great online presence:

Reply to let me know the favourite things you saw this week. I’d love that.

Have a fantastic week!

~ Sam

RunwayDigital.com

* Did you pickup my play on letters? bwahahah

Hit reply anytime.

Say ‘hi’ on Instagram and enjoy these fascinating audiobooks & podcasts.
___

Email explainer here.
Update subscription preferences or unsubscribe if this is no longer relevant to you. See you again sometime  ???? ????

Innovation, Thin Skin & Customer Experience 🎶 🐠 😊 #30

Innovation, ‘Thin Skin’ and Customer Experience.

Ughh. Having ‘thin skin’. It’s not something that’s usually welcome. The thing is, these days the awareness meter is becoming an attractive tool that creates the impressive wisdom required to connect with customers, colleagues and partners for quicker and greater innovation, conflict resolution, learning and longer-term progress. Being able to sense what’s needed, what’s possible, imagining, being open to what’s there… it’s important. If you’re someone with thin skin, tips on how to be emotionally strong include ~ * Choose who to listen to. Feedback is a reflection of the person giving it – you can choose whether to listen to it. * Develop listening to yourself and what’s important. Having thin skin balanced with an openness to relevant feedback is an advantage. It gets you closer to beauty for you and others.

FOR WHEN YOU CAN’T ROADTRIP.

Wander. Roadtrips are great for the feeling of endless time; subjects flow amongst quiet moments. Stops at interesting places. A wander with a friend through your local villages can be similar. I enjoyed one recently, walking though Melbourne’s CBD via a great conversation at the fromagerie at the Spring St Grocer, an affogato at their Gelati Store, seeing wild sights at the Exhibition Gardens, cobblestone streets of Fitzroy, a canoe on Brunswick St, Snow White apples from the organic store, happy people at The Rose sitting outside in winter, seeing the Crumpler staff hurriedly pack up, seeing Spacecraft and a parfumerie’s beauty on Gertrude St. Walking towards town the idea of a movie popped up and off we went to the Kino and afterwards a feed at Yamato. A wander and a wide ranging conversation. Wonderful! Who are you wandering with next?

Let My People Go Surfing ~ Yvon Chouinard

Great inspiration via “Let My People Go Surfing” by Yvon Chouinard… from doing business with future generations in mind, to being more aware of the wider environment, tips on building great cultures and doing what’s there to be done. Wonderful business philosophy for Patagonia employees and perhaps your’s too. Highly recommended. I’ve many favourite comments, here’s a couple:

Yvon was the “outside person” at Patagonia, “responsible for bringing back news ideas. A company needs someone to go out and get the temperature of the world”. “Trash our stuff, trash our planet”

If you don’t get to the book, enjoy these insightful quotes.

Free Thrills.

It’s been a while now that I’ve worn un-matching socks. Until recently, nobody commented (or noticed).

Then I started karate and one of the classes is with under 10 kids who’ve started commenting, with confusion, that I wear un-matching socks.

Good fun.

Smile!

Favourite reads & listens:

  • Blockchain introduction:1. Satoshi’s original Bitcoin paper is definitely worth reading – even the Introduction on the first page as it explains the role of blockchain / cryptocurrency and going beyond third party trusted sources. Especially important to read if you are a consultant advising clients. 2. This Forbes podcast: “The blockchain is about to transform every trust-based interaction of our lives, from financial services to identity, from health care to our Internet of Things devices. In this podcast, host Laura Shin talks with industry pioneers across tech, financial services, health care, government and other sectors about how the blockchain and fintech will open up new opportunities for incumbents, startups and everyday people to interact more efficiently, directly and globally.”More blockchain reading is here.
  • Fascinating: 48 hours in VR.
  • Alexa buys Wholefoods
  • Heads up Facebook [thx rosshill]“Treat Facebook as the private walled garden that it is. If you want something to be publicly accessible, post it to a real blog on any platform that embraces the real web, the open one.”
  • Help kids thrive.
  • Delighted to see the tiny homes trend take off. Check out the beauties: here and here.
  • Another inspiring image of future transport. We’ll start to realise how restricted we’ve been with a steering wheel and seats facing forward. Thanks Elon and the Boring Company.

Great online presence:

  • ABC Australia r+d’s entrancing website and their megatrends report which clearly articulates the trends ABC is aware of through their work of engaging with and providing interesting watching for their customers for decades to come.“if you’re aware there’s a computer there, we’ve failed.” Bill Buxton on Invisible design
  • This may have you dream up your next project.

The Surfcoast conditions continue to be wonderful, Nic’s just done her first 4 days of yoga teacher training, a few of us are celebrating the passing of a big-hearted friend, others, a family member. Nick’s home at the end of the world (!), Ross and Anne are NYC’ing, SJ’s in AUS, Wends is dealing with a (happy) unwell child, a few friends are sick (maybe from the change in the seasons), two friends are preparing for interstate relocations at the end of the month… much happens as the globe turns. Wishing you and yours well and happy,

~ Sam

RunwayDigital.com

P.S. Interesting natural phone amplifier (from Russell in reply to the last newsletter).