Deep Work, Self-Driving Cars, Automation & Great Online Presence ūüĎÄ ūüöė ūüéį ūüėä #21

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Deep Work, Self-Driving Cars, Automation & Great Online Presence


Welcome to the 21st edition of this email. Did you know you can read all past editions in our archive?

The subject this time round is Deep Work.

Ready? Let’s focus…


Deep Work

Hi from Torquay, overlooking the waves rolling in. I’m freshly inspired from listening to Cal Newport’s “Deep Work”. These words are interesting:

‚ÄúIn this new economy, three groups will have a particular advantage: those who can work well and creatively with intelligent machines, those who are the best at what they do, and those with access to capital.‚Ä̬†

“To remain valuable in our economy, therefore, you must master the art of quickly learning complicated things. This task requires deep work.
If you don‚Äôt cultivate this ability, you‚Äôre likely to fall behind as technology advances.”

Cal’s book is fascinating with quickly actionable tips and this is a great list by Ryan Holiday on¬†how he does deep work. Fascinating.

Things getting too heavy?

“Piaggio recently unveiled the company’s first product, a personal cargo robot named Gita. The bot can carry up to 40 pounds autonomously using maps, or by following a human operating the bot’s path… It’s fast enough to keep up with you on a bike (22MPH), and [has] the “human agility” needed to navigate sidewalks.” via Peter Diamandis

Gita and other helpful-to-humans technology excites me! You too?


Self-driving cars: coming sooner

Recently in conversations I’ve suggested we’ll use self-driving cars sooner than expected, for a couple of reasons:

  1. With so many other things to do, see, read, watch, catch up on (including sleep), car driving will start to be less of interest compared to other things we could do.
  2. As more images of newly designed car interiors (movie cinema, sleeping pod, working space / shared office) appear the idea of the car being a location to do other things than drive will grow on us… quickly.

Automation and employment

This graph shows job titles and their probability for automation. It’s worth reading the sidebar too. It’s from this month’s¬†Oxford University and Citibank Report (good article to read).
“the rise of artificial intelligence is likely to extend job destruction deep into the middle classes, with only the most caring, creative or supervisory roles remaining.” Stephen Hawking

I’ve also recently heard the entrancing term the “post-work economy”. Universal Basic Income anyone? What do you think?

Favourite reads & listens:

Great online presence:


Happy week!



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I’m on Instagram¬†and here’s my¬†favourite audiobooks & podcasts.


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So much spare time. What will you do with it? ūüöė 11

Welcome to a previous issue of Online Highfliers. To get the latest issue delivered to your inbox sign up for the newsletter here.

So much spare time. What will you do with it?

Welcome to the 11th edition. Did you know you can read all past editions in our archive?

The subject this time round is Self Driving Cars and Tech + Transport.


Are you having a fun week? I’m hoping so.¬†???? ¬†¬†I’ve¬†returned to¬†the flight deck with wonderful memories of¬†skiing at Mt Hotham last week¬†and seeing massive, spring snow flakes on Tuesday.

Did you see our fun video? It was created using Biteable which is an ultra-quick video-maker for creating short clips people love.

I’ve two remaining¬†coaching sessions¬†in the next fortnight¬†so if you’re keen to get rid of those thoughts of “I should fix my LinkedIn, website, setup Social Media, start blogging, grow an online audience, or…”, get in touch. Currently our coaching package of two,¬†45 minute sessions, with support in between is A$500. After this coaching, your impressive online profile can be left for many months or used as a base to build on and grow business leads and audiences.


You future car will drive itself. Get ready!

OK, here comes another meaty, tech-driven conversation.

Are you ready for a self-driving car?

I love the mountains, beaches and road-trips so you can imagine I’ve enjoyed¬†driving in the past. My interest in driving changed when I started imagining what I could be doing if I didn’t need to drive… reading, looking at the scenery, chatting with friends, eating, sleeping, working, watching a movie… Yep, you guessed it, I became a self-driving convert.

“Bring it on!” I say!

Let’s meet in the car.
How will easier transport change our lives?
“Around 2020, …You will call a car on your phone; it will show up at your location and drive you to your destination.”
Udo Gollub / Singularity University Summit
As a qualified engineer, I’m fascinated by the data supporting claims that the self-driving cars are safer.
“Self-driving cars exist today that are safer than human-driven cars in most driving conditions.” Chris Dixon
Go a bit further with your thinking.

Read more ~ the links are below.

Fly high!

~ Sam

PS. I’m often writing about gaining¬†digital presence, online personal branding, business and tech trends,¬†how to gain clients online, LinkedIn tips and morehere. Also¬†similar posts, tweaked for LinkedIn are¬†here.

PPS. Further reading:

PPPS. Thanks Claire Spencer for the Biteable tip ????

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Fly high online. Send us your questions by replying to this email.

We’re on Facebook,¬†Twitter¬†& LinkedIn
I’m on Instagram¬†/¬†Favourite podcasts


A fortnightly electronic letter from Sam Bell & Runway Digital. Explained here.

Pokemon Go shows the next dimension in life ūüéĮ #6

Welcome to a previous issue of Online Highfliers. To get the latest issue delivered to your inbox sign up for the newsletter here.


Pokemon Go shows the next dimension in life.



Nintendo’s runaway success Pokemon Go arrived¬†to¬†smartphones last week and it’s¬†an AMAZING¬†example of what we’re about to integrate into work and life.

In case you’re¬†disinterested because it sounds too much like playing a game¬†or you’re¬†weary from yet-another-new-digital-craze,¬†get ready to be surprised by how your world is gaining…

…another DIMENSION.


First up, here’s what Pokemon Go¬†looks like. It’s called “Augmented” Reality (AR) because the real imagery on your screen is overlaid with objects.

Pokemon Go shows the next dimension in lifePhoto credit: Techcrunch

Millions of people are using it… (but there’s more – keep scrolling down…)

Pokemon Go shows the next dimension in life

Pokemon Go shows the next dimension in life

This is the AMAZING bit¬†(I’m hoping¬†you can read this – if not, click here¬†or¬†zoom your screensize):
Pokemon Go shows the next dimension in life

Even if you never use Pokemon Go you now know an Augmented Reality smartphone app brings about exercise, exploring, chance meetings, connections between people, and potentially reduced racism. WOW.

Essential reading (or listening)

Next, is understanding the unlimited opportunities that AR and Virtual Reality (VR) provide in health, efficiencies, quicker new products and services, easier learning, testing and risk-reduction, and so much more.

The best way to learn this is through reading or listening to this exceptional 32 minute podcast to understand the applications of VR in our day-to-day lives. I want to hear what you think too (hit reply).

Warning: This podcast will have you feeling you’re more prepared in business.

There are so many potential gains from AR and VR and increasingly new uses and outcomes are becoming clear.

As we integrate more technology into our lives, our life experiences are changed and enhanced. There will be advocates and critics.

My role here is in guiding¬†you to see what’s coming.

Start to imagine what you could overlay on your current reality. What do you see?

Happy travels!

~ Sam


P.S. Here are four quick AR examples:

Pokemon Go shows the next dimension in life1. Life: AR app shows you the nearest train stations, updating as you move

Pokemon Go shows the next dimension in life
2. Learning: Move the Sky Guide app across the sky and it displays constellation names as well as links the stars with lines and pictures.
Pokemon Go shows the next dimension in life
3. Fashion: Retailers such as Burberry increasingly use AR for customers to experience other dimensions of their products instore, at home or on the go.
4. Innovation: Last year¬†Hyundai launched a car owner’s manual in an AR app¬†that includes videos and updates as you move around the vehicle.
Pokemon Go shows the next dimension in life

P.P.S. Here is more information and definitions of Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR), and a wonderful local example of health benefits for elderly people via VR.

P.P.P.S. Want to know more about Pokemon Go? Get up to speed with these¬†articles:¬†“What is Pokemon Go & why is everyone talking about it?”,¬†“I played the new Pokemon Go for iPhone/Android and it‚Äôs awesome”¬†&“Pokemon Go Is a Glimpse of Our Augmented Reality Future”.

Here’s how Pokemon Go increased Nintendo’s worth in 2 days:

Pokemon Go shows the next dimension in life

Happy flying!

Help us clear your runway Рsend us your questions by replying to this email!

Previous issues¬† / ¬† We’re on Facebook,¬†Twitter¬†& Linkedin¬†¬†/ ¬†¬†I’m on Instagram

Action & encouragement! Have your online style reflect YOU in real life #5

Action & encouragement! Have your online style reflect YOU in real life


Hoping this reaches you happy and well! This newsletter is dedicated to helping you progress your online profile.

It’s¬†a¬†reminder to spend time protecting¬†and growing¬†your future employability and online image. Most people I work with have full diaries like you. They improve their online style because they have made the time to¬†work¬†one-on-one with me.

How about getting out your diary now and setting¬†aside 15 minutes a day¬†to¬†improve your profile. It could be at lunchtime, after work, you could wake up 15 minutes earlier…?

Then signup here for 8 days of FREE daily emails that include the important tips from our programs that will take 15 minutes to action. In 8 days your online style will look as impressive as you are in real life.

Always wishing you well,

~ Sam


P.S. Here’s what’s coming to your iPhone and Apple products, thanks to WIRED.

P.P.S. Something to inspire you.

P.P.P.S. if you’re changing from being employed by one organisation to becoming¬†a freelancer, solopreneur or small business owner, consider this.¬†This podcast has great tips to strengthen your mindset and systems to be profitable and sustainable.

online style reflect you

P.P.P.P.S.¬†The 8 days is¬†part of a 21 day program and the 8 days is enough to get you started and that’s the FREE part. You’ll be offered the wider course after 8 days¬†though you won’t feel¬†obliged. By adding your email above you’re only signing up for 8 days. We’re here to see you protect your future and fly high online. That’s why we’re providing insight in all different ways for you.

P.P.P.P.P.S. I wrote this last week to help out new management consultants in their first few weeks. If you know someone who is, please forward it to them!

P.P.P.P.P.P.S. That’s a lot of Ps! ūüôā Have a wonderful week!

Previous issues¬† / ¬† We’re on Facebook,¬†Twitter¬†& Linkedin¬†¬†/ ¬†¬†I’m on Instagram

STANDOUT on Linkedin: Northern Beaches Council on Linkedin Case Study

This Northern Beaches Council on LinkedIn Case Study is just for you.

The surrounds and the people are extraordinary so we were chuffed to be working with the Northern Beaches Council (formerly Pittwater Council).

Northern Beaches Council on LinkedinSydney’s Northern Beaches: 1 hour from Sydney¬†airport is¬†a stunning location.

Amongst green juices and beach walks, we designed a Program to engage leaders to refine their LinkedIn profiles to STANDOUT. This has benefits for each individual, the Northern Beaches Council and their stakeholders.

We were on site at Northern Beaches Council for 3 days and refined the profiles of 66 people. This included:

  • 45 minute, one-on-one coaching sessions with 16 senior leaders where we¬†co-edited their Linkedin Summary, tagline and other details¬†on the spot,
  • Reviewed Linkedin profiles of 4 senior¬†leaders who couldn’t make it to face to face sessions and emailed tips¬†so they could update their profiles at a convenient time,
  • Two, 2 hour group sessions, each with 23 people, updating their profiles via strong (yay!) WIFI,
  • Provided an online workbook for further Linkedin updates, and
  • Reviewed the Council’s Linkedin page and content and provided suggestions.

Participants¬†gain¬†significantly increased numbers¬†of ‘people who viewed my profile’, look highly credible to people who are viewing their profile and attract relevant customers / leads /¬†opportunities.

Focusing and updating your Linkedin profile is quick, effective and pretty simple to do. Here is insight on the sort of increased numbers you can receive (600% increase).

Our intention for this program is for everyone in the organisation to look progressive, wise, professional and brand-aligned when their targeted Linkedin readers see their Linkedin profiles.

We’d love more organisations to do a quick Linkedin audit to improve how they look online and make the relevant tweaks.

It can take as little as 30 minutes to look highly professional on Linkedin.

Our Linkedin executive and senior leadership coaching approach

Often senior leaders social media coaching questions can be wide-ranging from strategic business through to simple tech questions and onto philosophy, such as:

  • why should I share online?
  • who will see it?
  • who should I accept when I receive a¬†Linkedin invitation to connect?
  • who should I follow?
  • which photo of me looks the best?
  • how can I grow my audience and influence?

They’re all great questions and it’s¬†wonderful to address questions¬†for leaders and help clear the way for their easeful online style and promotion.

The Northern Beaches Council leaders were humble, wise and their experiences and work history was fascinating. Quite possibly the magnificence of the local area attracts such professionals.

Every person we coached was keen for the suggested, quick updates and interested to see how their profile could be enhanced. A joy to work with!

Part of the reason we do one-on-one sessions for executives and senior leaders is because it’s tailored and quick learning. Just as important is the on-the-spot editing so that leaders feel a sense of pride, accomplishment and relief (!!) within 45 minutes.

For senior leaders, their profile is viewed by a lot of people Рstakeholders of all kinds Рpress, influencers, customers, local community, staff, potential staff and more.

Having their profile standout and look progressive, professional and industry-leading can have massive and surprisingly great ripple effects.

Northern Beaches Council on Linkedin

Let’s check in again¬†to the local area! This is the Boathouse Cafe at Palm Beach.
Please¬†add this on your ‘must-visit’ list.

Our Linkedin group training approach and learnings

The 2 hour sessions we lead are designed to be fun, action-orientated, and empowering. People leave with a very-much-improved Linkedin profile and continue to review and improve their profile in months to come.

We cover:

  • Getting to know your Linkedin¬†readers – who are you¬†writing your Linkedin¬†profiles for?¬†what will have them keep reading from the first moment and beyond? how do you¬†want your¬†readers to feel and react? What action do you¬†want them to take after reading your profile? What jargon / words will they be searching for and want to see in your profile?
  • Your¬†intentions and objectives for doing Linkedin?
  • Your¬†picture, background picture tagline, and Summary are the first things people see … so make them count!
  • Updating essential sections of your Linkedin profile: role titles, descriptions, skills & endorsements, education, honors & awards, influencers, companies and news, recommendations, groups, connection requests (& personal rules), email and privacy settings, and bonus aspects such as banner / background images and new technology to enhance your Linkedin experience.
  • Increasing searchability to be found by your target Linkedin readers
  • 20+ examples of successful profiles
  • Liking your organisation’s posts and encouraging Linkedin sharing throughout the organisation and in other media such as newsletters
  • Learning to combine work and personal aspects to your own level of comfort – e.g. what’s the equivalent of meeting someone at a BBQ who’s interested in what you do vs someone on Linkedin – what are you comfortable to share?

And here’s Avalon beach.

Northern Beaches Council on Linkedin

There’s a cafe with a dynamic vibe¬†just behind me.

New learning styles

Our training is designed with the understanding that professionals are mature enough to direct their learning. We encourage questions and doing throughout our classes.

We answer questions as they come up as they questions are useful to others. Sometimes we offer to answer later if the topic is covered as part of a later topic.

Towards the end of our training, the room becomes deliberately chaotic for great reason.

Having¬†taken people through the important parts of their profile, they’re then updating their profile, starting to explore new sections, calling out for help on specific questions, and wondering how to best represent themselves. As a facilitator, having 3 helpers who had knowledge of Linkedin was extremely productive as we could address everyone’s questions.

This training encourages¬†an individual’s creative process – especially as after the 2 hours, each individual will be updating and directing their Linkedin profile – so we want them to start doing so in the session.

At the end of the course people feel empowered to follow their own map and to continue learning.

Impressive¬†senior leaders’ Linkedin profiles

Ben Taylor, Melinda Hewitt and Matt Hansen‘s profiles are fabulous – they reflect their individual talents and their Summaries are both contemporary and engaging.

Mel’s inclusion of media within her Summary (links to the organisation’s website) are colourful, insightful and brand-strengthening.

Ben’s Summary is impressive and great for his target readers and he’s covered pretty much everything with his profile – including his Linkedin unique URL being “bentails“.

Matt was one of many people that WOWed and delighted me. From working in London at Kensington Gardens to Taronga Zoo in Sydney and beyond, his experience is impressive and his down-to-earth, humble style was wonderful to be around.

Northern Beaches Council on Linkedin

More runways were prepared… and great lift-off achieved for 65 online pilots, who are now flying high on LinkedIn!

It’s a treat¬†to see the strong profiles of¬†Northern Beaches Council on Linkedin.

This Program took 3 days and it resulted in amazing outcomes in such a short time.

Plus… we got to enjoy¬†the beach! (Everyone’s winning which is how we all¬†like it.)

We want people we’ve worked with to show their professional, individual selves on Linkedin.

The bonus from this is that when¬†someone meets them face to face after seeing their Linkedin profile they won’t be distracted by seeing someone who looks different online and can start a conversation with something they’ve seen on the profile that’s of interest. Conversation openers or leading subjects on your Linkedin profile are GREAT!

A huge thankyou.

Big thanks to Julie Steele for being an exceptional client, to rockstar organiser Kim Reading for effortlessly bringing everyone together, and wonderful Christy Bishop for her support. You are true delights!

Runway Digital Client Testimonial Northern Beaches Council Julie Steele


If some of this¬†sounds like it could work for your organisation, get in touch to explore your organisation’s needs.
Here is more on what we do.

We’d love to see how we can¬†help your people and organisation look fine online!


samantha bell den fair liz bullThis Program was designed by Samantha Bell, who is a digital researcher and business strategist and the founder of Runway Digital, started in 2006.

She¬†has researched¬†hundreds¬†of professionals‚Äô websites and thousands LinkedIn profiles, has grown her LinkedIn network to over 2,700 people (here’s how), has worked with over 200 businesses, coached 800+ people, collaborated on over 50 social media plans and 70 business plans (and reviewed hundreds), across 35 countries and recently authored¬†‚ÄúThe Standout Professional‚Äôs LinkedIn‚ÄĚ.

Prior to Runway Digital she worked as a international strategy consultant at Deloitte, KPMG, Telstra, and Finance and Retail corporations, shaping hundreds of new ideas to commercially sound concepts, and working out ways for people in large organisations to enjoy their work.

Read more¬†about Sam here¬†and see the organisations we’ve worked with here.