This week, this Digital Business presentation was delivered to 100 leaders from Australia and beyond, gathered for a large organisation’s yearly Sales conference.
You can use this presentation for digital learning, each slide is like a flashcards giving you a thought starter for further research.
Digital Business learning
Further reading and links ~
Internet of Things introduction (including statistics)
Metadata, Privacy and why it’s such a big deal for leaders
The sharing economy’s impact on business and regulators
Become inspired by others’ digital content
1. Digital Business 1. Macro statistics 2. Trends, risks and opportunities & the “Internet of Things” 3. Privacy and ethics 4. Digital integration in organisations 5. YOU online!
2. Declaring my intention. To increase your digital business awareness & encourage research & use. (Great images help)
3. Relax! This presentation is online
4. There’s now over 7 Billion of us. That’s a lot of coffee.
5. 3 Billion internet users
6. 4.2 Billion are yet to have internet access
7. 36% of the world’s population is online in India and China
8. Largest users ~ 25-34yo. Closely followed by 18-24yo, 35-54yo 65yo+ on the increase
9. On any salary, they’re likely to be on Facebook
10. Each day ~ 4 – 5 hours desktop 3 hours mobile
11. increased quality expected ~ high quality images, use of progressive tech
12. Customer service through new channels is expected (doesn’t have to be 24×7 if communicated well)
13. Workforce changes Global market, cheap tech means greater ease for new market entrants
14. Micro sourcing creates pressure for individuals to become more strategic. “3D Modelling is rapidly growing in the Philippines with an ever increasing number of highly talented 3D artists”
15. “War for Talent” to Remote Workers
16. TED Talk http://bit.ly/1arPTtj Imagine the massive potential of 3D Printing and printing what we need/want
17. We’ve only just started
18. 75 billion connected devices by 2020
19. 25+ Billion embedded & intelligence systems by 2020
20. 50 Trillion GBs of Data by 2020
21. With ease of tech comes ethical questions
22. We’re all learning how to integrate the internet in life.
23. Convenience / Privacy
24. CEOs are recognising the value of digital business transformation
25. Digital business returns Reduced costs Improved quality Increased revenue Improved service Avoid PR issuesFaster ideas, more of them People retention Talent attraction
26. Collaborative cultures meet faster needs.
27. “Hey Crowd, what are your ideas for our organisation?”
28. Employee expertise & trust.
29. Employees profiled (& trusted).
30. Digitally aware & trusted staff can pioneer world ideas lead their organisation to understand.
31. Organisation charts change Ref: @armano again
32. It’s about you.
33. “…within 15 years CEOs will need to know the ins and outs of new media, social network technologies and social communities before they get the job.” “CEOs should write their own blogs …C-level executives … blog four to eight times per year” Forrester Research Chief Executive Officer, April, 2010
34. Aquent ~ Hong Kong Office role: 9 meaningful candidates Efficiency: 1 tweet = minutes vs hours of searching Cost saving: $20k on potential advertisement Training & Development: 1 year
35. Observe Start to share So Much Value
36. “Take it seriously. Invest the time. It can be used trivially (and then so can a telephone) It can be incredibly powerful, incredibly influential. Traditional media will become less of a focus. Online Word of Mouth increasingly important The tip for CEO’s is get to understand it yourself. Use it yourself.” Visit the Savage Truth at: http://gregsavage.com.au/
37. Tips: LinkedIn Profile Start ~ Professional photo Catchy headline Add your relevant experience Connect with your network Notifications settings – receive emails for important messages Next steps ~ Regular interesting content Engage with your connections – recommendations, comments, Follow interesting groups Search + connect with relevant people
38. Tips: Social MediaIf you don’t yet know about online media, get involved. Theory is very different to taking time to blog / tweet / use Facebook / YouTube. Personal use is different to business too. Learn what works, what’s appropriate. Ask for tips from others. Share what you learn. Involve people in your area who have used online media a lot. Encourage others to use.
39. Keep on track. Clear intentions. Clever metrics. Experiment & tweak.
40. Allow the things that matter to reach you. Turn off the rest.
Keen to get your business online? We’d love to see your website, technology and social media fly high.
At the time of writing there are two places remaining in Friday’s Social Media workshop in Sydney’s Northern Beaches. Come along to learn how to enhance your business through Social Media. Bookings can be made by clicking here.
Or signup for our online programs here to get your business online.
Get your business online
Here is a sneak peak of the presentation to be used in the upcoming workshop…
Get your business online! Learn more via this presentation and transcription:
1. Easy Social Media for you! Facebook, Instagram, LinkedIn, Google+, Twitter…
2. Many different Social Media sites. What to focus on? What is important? Today ~ …how to find info that attracts new clients & informs current clients …setting your objectives …clever tools and websites that will save you time …your questions!
3. Take a moment: What do you want to achieve online? Jot down your goals… more customers? save your clients’ time? give them clever recipes / tips / suggestions for wellbeing and healthy living? inform them of other businesses’ related services? have a great online profile? attract more relevant wellbeing contacts to learn from? …once you’ve done that start an action list for today’s session!
4. How to do Social Media well… Delight. Do things that have people feel …interested, fascinated, happy, …and support their need. Give people experiences, or talk about the experiences they can have. Focus. Be realistic with the time you have. Get others’ involved to help post. Be Clever. Know where your customers are and how many you seek. Keep looking for them. Know who their influencers are. Keep contacting them.
6. Homework: get inspired by others. http://Pinterest.com/RunwayDigital/great-digital- lift-off/
or shorter version: http://bit.ly/16kNOwp
7. Delight Do things that have people feel …interested, fascinated, happy, …and support their need. Give people experiences, or talk about the experiences they can have. What do you want to have people feel? You have a fabulous business story to share. What parts of your story are you yet to share / could you share?
8. Great Example of Delight and Starting a Facebook page kudos to Karlie of Bali Buddies who created these with BodyCycle
9. Know where your customers are. Instagram or LinkedIn could be relevant alternatives to Facebook. Are they on Forums? LinkedIn Groups?
10. Who do want to reach? Who are they? What do they do? What sites are they on? Where do they hang out? What technology do they use? What style do they engage with (style of words, style of content – video, happy images, etc)?
11. Influencers Who is of interest to your clients that you can promote? Who influences the people you wish to reach? Who is in the local area that you can call/meet/email to organise cross-promotion on social media sites? Are there relevant high profile people, bloggers who can promote your services? Where are they & how can you reach them?
12. Focus. Setup your smartphone to publish on the fly. Be realistic with the time you have. Get others’ involved to help post. Use your iPhone timer to keep you on track with the time you have. Use automation to complement spontaneous content – e.g. Facebook scheduled post & Buffer App. Set up metrics – how much are you spending to attract a customer – measure, monitor, review, learn, adjust, report, repeat.
13. How to do Social Media well… Be Clever. Find people – where are they? in cafes? Know how many you seek – what are the numbers and milestones/dates you’re aiming for? 1,000 village Work with an expert to setup Facebook advertising to get greatest impact. Do all of the brochures, business cards, newsletters, posters integrate? Look great online. Type your name (and then your business name) into Google and see what you look like. Is it professional and aligned to your business.
14. Be Clever. Test, explore, find your own best time to post.
15. Be Clever. LinkedIn – Personal Profile Profile setup Professional photo Catchy headline Connect with your network – Rapportive (especially after events) + upload emails Notifications settings – receive emails that are important Keywords in title and descriptions – relevant words to who you want to attract Regular interesting content Engage with your connections – recommendations, comments, Follow interesting groups
16. What will you Do? Update your action list.
17. “Whoah there partner!” Check your action list is prioritised and not too long.
18. How to do Social Media well… Delight. Do things that have people feel …interested, fascinated, happy, …and support their need. Give people experiences, or talk about the experiences they can have. Focus. Be realistic with the time you have. Get others’ involved to help post. Be Clever. Know where your customers are and how many you seek. Keep looking for them. Know who their influencers are. Keep contacting them.
19. What questions do you have? LinkedIn, Your Blog, Twitter, Instagram, Facebook, Pinterest, YouTube…
20. Social Media Bootcamp
• 1 day of working together
• Set up/review Facebook, Instagram and Twitter accounts and go through the functionality of each them
• A session on Facebook advertising
• Gathering great content and ways to continually find great content
• Planning a month’s worth of posts
• Develop a social media plan that includes paid advertising, competitions, linking in with other business
• Scheduling posts
• Creating a social media “checklist”
• Taking interesting pictures and how to quickly add text, filters, join pictures etc
• An audit on any existing social media platforms with recommendations. 2 hour Social Media review and planning session
• Prior to the meeting your social media channels will be reviewed
• During the session we will discuss any advised changes to be made
• Content planning for future posts
• Facebook advertising overview
• Ways to be seen and gather followers for free
• Tips and tricks on preparing great content Engage. Learn. Connect. RunwayDigital.com
Come along to our Sydney Social Media Workshop
Tweak your social media system so that it works well on the fly. At our Sydney Social Media Workshop meet others in the area interested in doing Social Media well.
We’ll be at the beautiful Northern Beaches of Sydney on 21 June. Book your place by clicking here or by using the box below. Check in fast as the price is very low deliberately so people can lift off!
More information is available on the event site, such as what to bring and what we will cover, here is some of the details:
If you’d like to learn fast-tracking ways to use Social Media so that you and your business look great, come along for a fun day of learning on Friday the 21st of June. Previous courses like this have seen our participants flying high online creating their own relevant Facebook groups, clever usage of Twitter, Facebook, Instagram, and importantly building diverse networks of like minded people who are interested in Social Media.
Cancel everything else, book a sitter, get someone to pick up the kids, and come along!
See how to enhance your LinkedIn profile (or start it), learn how to optimise your use of Instagram, LinkedIn, see interesting examples of Pinterest, and hear tricks that save you time. Bring your questions…
Runway Digital’s director Samantha Bell will be running the Sydney Social Media Workshop and has six years of business Social Media experience here in Australia and internationally so she’ll give you lots of tips relevant to you. She will show you the latest international Social Media trends and you’ll also learn from people of the Northern Beaches area who come along.
The Sydney Social Media Workshop is deliberately at a low cost for you due to Samantha’s ongoing committment to connecting people and to ‘closing the digital gap’. To enable you to quickly get up to speed and to make it easy for you to create Social Media that works for you personally. If you have a business, you will pick up effective ways to gain business benefits.
This one-day session (9:00am – 3:00pm) will cover these topics and more:
* Learn how to strategise your Social Media. What can you do with the time you have available? Which apps, tools, sites and systems can save you time, help you do Social Media on the fly and integrate with your life easily.
* How do you connect with like minded people, businesses, clients.
* Plenty of time for questions to be asked and answered.
There will be a lot of examples of showing individuals and organisations who are using Social Media well during the course and links for you to refer to after the course.
For those who want a LinkedIn profile, we will help you start. By the close of the course, you will leave either with a complete profile or clear steps to finalise it.
Looking forward to seeing you then!
Sam Bell from Runway Digital.”
This event is brought to you by clever Christy Kemp, the wonderful Runway Digital support crew and the Avalon Recreation Centre.