Online Highfliers Issue 13

Welcome to a previous issue of Online Highfliers. To get the latest issue delivered to your inbox sign up for the newsletter here.

Wearables, IoT, Nanotechnology, OOH & Alexa


Welcome to the 13th edition of this email. Did you know you can read all past editions in our archive?

The subject this time round is Wearables, the Internet of Things, Nanotechnology & OOH.

Thank you! I received lots of comments, replies and thank yous after the last newsletter. It’s great to hear the LinkedIn tips worked well.  Check in here if you missed them.

If you liked that there are few more here (“How I’ve improved the number of people who viewed my LinkedIn profile by 700%” – updated this week).

Also check out this digital leadership tool to see topics you could learn.

Keep on learning more about digital, agility, data security, and more.

Go go go!


Imagine swiping the air around your sleeve to dismiss a phonecall while you’re riding your bike. Check out this Levis clip with Project Jacquard technology (Google). Includes nanotechnology history, 3D-printed clothes and shoes, as well as stripes that are solar panels. Incredible!

The Internet of Things and Alexa

I’d explain it, though this article by Tim O’Reilly is so worth reading. Take 5 mins to learn about the Internet of Things (IoT), how homes are transforming and what new home tech (Alexa) can do.

Next up: OOH

“Ultimately, new forms of OOH [out-of-home advertising] will help foster a more responsive city that allows for dynamic campaigns, meaningful messaging and the best user experiences across the board.”

Trends Bingo

Q: What year do you think you’ll be designing your own affordable clothing (complete with sensors)?

How are you going online?

What has your experience been like with improving your online profile (LinkedIn, personal or company website, other social media sites) and growing your audience or influence online? Have you run into any hurdles? If so, what do you think could be the reason it hasn’t worked for you yet? Reply to let me know, I’m keen to help.

If you enjoyed this email, let me know on Twitter @sambe11.

Read more! The links are below.

Fly high online,

~ Sam

PS. Have a great week!

PPS. Wisdom, inspiration and ideas ~

  • Newly funded, hot off the press wearables are here. Also includes the new Virtual Reality (VR) favourite “Gravity Sketch”.
  • Smart clothing. Excellent.
  • Never seen the breadth of wearables? Take 5 mins to scan this fascinating list of “50 wearable tech gamechangers for 2016” or 1 min to scan these impressive images here on Pinterest (collected a few years ago for a new venture).

A fortnightly electronic letter from Sam Bell & Runway Digital. Explained here.

My goal is to help people have online presence, as well as save time and reduce career risks. Knowing about business and tech developments and planning well can help.

Online Highfliers Issue 12

Welcome to a previous issue of Online Highfliers. To get the latest issue delivered to your inbox sign up for the newsletter here.

3D Personal Websites, Growing Your LinkedIn Network, & Positive Futures


Welcome to the 12th edition of this email. Did you know you can read all past editions in our archive?

I know a lot of you like the collection of my favourite recent links at the end of these emails. I hope you enjoy what I’ve collected for you this time around as they’ve amazed and delighted me. I hope they give you food for thought.


First up, let’s chat about the future of professional online profiles and 3D websites.

It makes sense that in the future websites will be more interactive.

Let’s imagine – – – >>>> Zoom forward in time, press on my LinkedIn and imagine I appear in front of you. You immediately see my height and how I carry myself. You ask questions about my experience, I give you insight… and all the while you feel like I’m there, with you (and I’m a rendered, 3Dhologram).

A version of this is where we’re heading. Check out this video to see new technology, bringing this to life – it’s excellent.

Be ready for this next frontier of business (and life) by getting your uniqueness online.

What is unique about you at work?
Why would someone choose to work with you over another?
What style do you wish to display online?

Improve your profile using FREE tips >

Upgrade your online profile (coaching offers) >

Next up, let’s grow your LinkedIn network.

If you’ve set up your LinkedIn profile and uploaded your contacts / address book, don’t stop there. As a professional, you’re missing the opportunities that come from connecting with a wider network of peers and relevant business contacts. Now that I’ve grown my LinkedIn network to 2,700 people (here’s how), I’ve many more business leads, more offers, and my LinkedInnewsfeed/homepage has richer, world-class information each time I log in. I also have a larger pool of relevant people to call on to work with, for information, and who can see (and comment on) posts I publish.

How to grow your LinkedIn network

1. Once you’re happy your profile looks great, search LinkedIn for each of these:

  • the same title as you, similar or more senior role titles (industry peers, leaders, and experts)
  • words relevant to your industry (for example, I searched for “Digital Transformation”)
  • relevant subject areas to your work
  • titles used by potential clients and customers
  • current and past colleagues

2. Scroll through the list and find people with interesting titles and photos that give you a good feeling (think: are you fascinated/interested to learn more from them?). Send them an invitation to connect. If the option comes up for a message, (positively) explain your interest. Here’s an example message I sent this week:

“Hey David, Great to spot your profile on LinkedIn – looking forward to learning fromyour Virtual Reality posts and do get in touch if there’s interesting work to partner on.  Have a great afternoon! Sam”

Note: If you’re concerned to connect in case you receive too many messages, remember you can easily remove the connection.

Optional: When the search results appear, you can filter results by a specific location or company.


Keen to be known for your expertise?

3. Search for and connect with local media (Huffington Post, Guardian etc) so they know of you and perhaps you can send them press releases / leads.


Interested to learn more about your industry?

4. Search for and connect with local recruiters so you can see your industry growth through who’s hiring. It’s fascinating and adds dynamism to the LinkedInnewsfeed.

May these tips help you progress ????  Let me know how you go & if you’ve tips to pass on to others ????

Use the links below to keep up to date with new business & tech developments.

I wish you all a wonderful week. If you enjoyed this email, let me know on Twitter @sambe11.

Have a ripper day/evening,

~ Sam

PS. You’re incredible! ???? ???? ????

PPS. Wisdom, inspiration and ideas ~

  Forward       Share      Tweet     Share

Fly high online. Send us your questions by replying to this email.

We’re on FacebookTwitter & LinkedIn
I’m on Instagram / Favourite podcasts


A fortnightly electronic letter from Sam Bell & Runway Digital. Explained here.

My goal is to help people have online presence, as well as save time and reduce career risks. Knowing about business and tech developments and planning well can help.


Make this Quick LinkedIn Update To Attract More People

You’re on LinkedIn to advance your work and show your experience right? Let’s get your profile in front of the relevant people. You know, the people who are searching for someone with the skills and experience you have, your industry peers, people you can learn clever tips from, and the people who will help your work in ways you can’t yet comprehend.

I’ve found great benefits from adding to my profile the words that people will use when they’re searching for someone with my capabilities and experience. You could too?

Make this Quick Linkedin Update To Attract More People…

On your profile, just under your name are words that are often the second or third thing people see after your photo and name. Mine says “Designer of Digital Leadership…”

Quick Linkedin Update To Attract More People

I use words that the people I wish to reach may type into LinkedIn search when they’re seeking someone with my experience. Or perhaps someone in their network shared an article I’ve published on LinkedIn and they’ve clicked through to see who wrote it – in this case, these words will complement what they’ve read.

Jumping in to your LinkedIn profile…

Add words here that have lots of powerful punch for the reader and make it easy to understand in a quick glance.

Use all the available space to grab people’s’ attention.

Aim high – explain what you do, be as specific as possible and perhaps who you do it for.

What are you best at and what will your prospective customers enjoy seeing?
Show off your best and go for it!

Go beyond your current role words of Director/Owner/President/Manager and use words that people will be searching your industry.

A few examples:

Director at Virgin Consulting Group | We speed up your product development cycle through clever digital solutions

Operations Manager, Finance / Banking Industry, Experienced with Cloud-based Solutions

VP Sales. Product Development & Sales Operations Leadership. Revenue Growth in Technology Solutions

Remember that you have words below that cover more about your current and previous roles below so take out words that you’ll explain ‘later’ in the Summary or Roles sections.

Like many others, I use marks between skills (see image above).

If this LinkedIn profile was setup for the purpose of being emailed to potential clients it’s engaging, though the general words wouldn’t attract potential customers or clients who are seeking specific skills:

Helping successful companies implement strategies to double their leads in 90 days

Maybe you’ll give your readers a laugh, like Tim:

Quick Linkedin Update To Attract More People

Add a bit of mystery and humour…

Bringing the world’s best Creatives to play in San Francisco

Screen Shot 2016-06-09 at 7.28.54 AM

Get to it

  1. Brainstorm your words
  2. Type them up and add to your profile.
  3. If you’ve too many words, tweak so the most important words are first.

I use a text editor prior to entering in to my profile as this part of LinkedIn can be fiddly. If you’re using Microsoft Word you can do a quick check to see if you’re within 120 characters though it’s just as quick to try entering in to LinkedIn and if it’s too long, tweak on your editor and try again.

Good luck!

Use this approach for your role titles too. Plus, add to your Summary words that your intended audience will use in their search.

When you’re done, send me your profile so we can learn from what works for you.


More LinkedIn tips are here.


Rid yourself of nagging online concerns. Check in to the 7 day Online Flight Training.

After the course, we promise you’ll have many moments of relief and joy seeing your online profile attract your desired audience.

Are you kidding me? I really can increase my leads and client opportunities by improving LinkedIn? By 700%.

Is LinkedIn that site where you added your CV then left it thinking “surely that’s enough information?”.

Perchance (cool word, hey?) you’re now wondering if through improving Linkedin you could attract prospective customers, clients, employers, or industry peers and media, or public speaking opportunities? Great question.

Perhaps you could also look more impressive to potential employers / peers / clients?

Maybe it’s all a bit…ughh… “Where do I start?”


* Having relevant people and business leads regularly contact you.

* Proudly forwarding your LinkedIn profile to others & displaying it on your email signature and knowing it is an impressive representation of your experience and great way to promote your skills.

* Those rare moments when a LinkedIn thought pops into your head that you feel happy knowing it’s setup well.

It’s possible.

Plus, you can do the necessary tweaks within 30 minutes to 3 hours (you choose).

I’m a big advocate for doing relevant tweaks quickly and getting on with great work.

Here’s how I increased views of my LinkedIn profile by 700+% ~

In January I averaged 1 view every day or two. I’d say 60% of people viewing my profile looked relevant to my business.

Linkedin Samantha Bell increasing who's viewed your profile - baseline

Tip #1 ~ At the start of February I added more words to my header/ tagline, Summary, role titles and descriptions. Words that would be used by people that I wanted to read my profile.

The views of my profile steadily started increasing and were higher quality.

Linkedin Samantha Bell increasing who's viewed your profile - two months on

Through April I averaged 2.5 views a day. The high in the graph below is the attention around the launch of my eBook.

Tip #2 ~ Mid-May I started self-publishing an article to LinkedIn once a week.

The articles I am publishing are increasing in quality and I’m starting to gauge the style and topics of interest to my LinkedIn audience.

I use Amy & Alex’s blogpost structure: “PDF” – Articulate the Pain first, then provide ideas on the Dream (vision of life with the pain eliminated or partly fixed), then explain the Fix (solution).

The articles take 3-5 hours to create and publish.

Tip #3 ~ Engage/Connect with people who show interest in your writing

Each time people like, comment or share my article, I learn more about my target audience’s interests and their point of view. I connect with people who’ve shown interest. This has made my newsfeed more interesting.

People liking, commenting and sharing sends my post to their network who may in turn wish to connect or like the posts (which then goes to their network). These actions continue to connect me with a highly relevant network.

Increase Linkedin views fastclient opportunities by improving Linkedin

In July, my profile views averaged 4.8 people a day, I had 5-10 new connection requests each week and people who view my profile are increasing in relevance. This is in part because I’m writing about topics I’m interested in, with my unique perspective – effectively I’m attracting people who are fascinated by the same topics.

I’d say 80% are relevant new contacts and I’ve a lovely automated online promotion and business development system.

In the past week I’ve been contacted by a new client (we’ve already started their great work) and to present as an employer branding expert to VP’s of large organisations at an event, and to meet with a VP of Innovation of another large organisation.

All from a post that gained 100 views.

client opportunities by improving Linkedin

LinkedIn views as at 23 August, 2016

Tip #4 ~ Engage with your target clients/customers/partners

Use the search bar to find relevant people for your work: new clients or customers, partners, potential candidates. Here’s how:

1. Search LinkedIn for each of these:

  • the same title as you, similar or more senior role titles (industry peers, leaders, and experts)
  • words relevant to your industry (for example, I searched for “Digital Transformation”)
  • relevant subject areas to your work
  • titles used by potential clients and customers
  • current and past colleagues

2. Scroll through the list and find people with interesting titles and photos that give you a good feeling (think: are you fascinated/interested to learn more from them?). Send them an invitation to connect. …For the rest of the steps, head here.


LinkedIn views as at 25 October, 2016

BONUS: Tip #4 ~ Engage in Groups

In early August, I topped the pops with 17 people viewing my profile in a day.

The background is that I spotted a post in a Group with huge engagement and rich comments on a topic that fascinated me. I instantly liked posts (that I liked) and connected on LinkedIn with the people who wrote them. Some connected and the leader who started the discussion is an expert who I’m now collaborating with.

It was so pleasurable to find so many people in one place who are interested in topics I am and I learnt a lot from their comments.

Finding groups and discussions that are relevant and rich takes a lot of time and effort. I’d suggest allocating 2-4 hours a week for 2 months to research and engage in Groups.

Tip: In your newsfeed look for ‘Trending in {Group Name}’. If it’s a topic of interest to you or your potential clients, look then for high numbers of likes and comments, and engage.

BONUS: Tip #5 ~ Connect with Media & Recruiters

In September I connected with local, high profile media in relevant industries and topics, as well as recruiters in relevant areas so we knew of each other. The bonus is that I’m now seeing a richer representation of what is happening in the industry through seeing the types of jobs advertised and for whom.

LinkedIn lead generation success for thought leaders

My newsfeed needs more tweaking now (I’ll need to unfollow some new connections) as the articles coming through aren’t as tailored to my interests. Generally, I’m having to do less to maintain a much higher level of relevant views.

Quantifying the gains & time savings

Since May I have had tens of thousands of dollars of leads come through LinkedIn that have converted to sales.

When I meet with people I look and sound a lot like my LinkedIn profile so there’s an ease-fulness to our work (there’s no shock from me looking or sounding different). This speeds up rapport and outcomes.

My profile on LinkedIn is available 24 hours x 7 days. It’s clear what I do and my perspectives and the topics I’m interested in are increasingly clear through publishing weekly articles. This means that press, potential partners, clients and influencers have a greater chance to find me and assess whether to work together.

People I meet are pre-qualified because they already understand the programs I run, the style and what I’m interested in (owing to the articles I write). This can save a lot of time and set expectations well.

When a contact calls me now they’ve often seen a recent article and will talk about the solution they seek framed in ways I’ve outlined. Again, a time saving.

More people are commenting on and challenging my perspectives. My thinking on many topics has expanded and I’ve greater contentment with my work as I’m having many more conversations with contacts who are interested to collaborate and add new dimensions to my thinking and learning.

My network is expanding through my writing and my LinkedIn profile to include people I wouldn’t have found simply through a LinkedIn search. Relevant people are finding me. This increases impact, leads and outcomes.

Over time with more connections and increased publishing on LinkedIn, the statistics and quality will continue to improve.

See where you’re at with your numbers on LinkedIn:

  1. Scroll to almost the top of your screen
  2. Choose “Profile”
  3. Then click “Who’s viewed your Profile”

Keen to gain new leads and client opportunities by improving LinkedIn?

  1. Block out time in your diary to update your profile.
  2. Use our latest tips.
  3. Enhance further using tips from our guide: The Standout Professional’s LinkedIn.

Keen for your organisation and team to gain new leads and client opportunities by improving LinkedIn?

This is how we highly tuned the LinkedIn accounts of 66 people in 3 days. Let’s get your organisation’s profiles looking fabulous quickly.

If some of this sounds like it could work for your organisation, get in touch to explore your organisation’s needs.

Here is more on what we do.

We’d love to see how we can help your people and organisation look fine online.


If you’re keen to look the best you can online, check in here for 7-part course.

Best Podcasts & Audiobooks for Top Performance

These are the best podcasts and audiobooks I’ve found for top performance, emerging technology, and business trends from listening to hundreds of podcasts and a couple of years worth of audiobooks.

Best Podcasts for Top Performance

1. Anatomy of Next

One of the things I love about online content at the moment is greater access to the ‘good news stories’. The Anatomy of Next is a treat. It showcases current, upcoming and longer-term technology and the effects on humanity through storyline and interviews with world experts in genetics, tech, and beyond. What’s rad about it is that it’s dispelling many of the dystopian/destruction future storylines often in Hollywood blockbuster movies (think: Terminator). It’s useful in seeing the future brightly.

2. Blockchain tech and digital tokens

Check out the favourite podcasts and audiobooks here.

3. Kevin Kelly

IDEO Futures and Kevin Kelly creatively explore the future (Soundcloud and iTunes Episode 37). Fascinating.

4. James Altucher Interviews

wonderful conversation between James and Gary Vaynerchuk on the realities of working hard and becoming an entrepreneur, hustling and gaining freedom in life.

Adam Grant and James will help your creativity and original thinking.

5. Tim Ferriss Interviews

Tim Ferriss podcasts are interviews with people who are operating at best-in-the-world level. Learn from the best! Enjoy their wise and calm perspectives. Tim is the author of the ‘Four Hour’ books that are really useful for developing your mindset to identify greater productivity, performance and to be globally-aware. Access podcasts through searching for Tim Ferriss in the Podcasts app on your smartphone or head here. These are my favourite interviews with top performers across various professions in suggested listening order:

Bryan Johnson
Naval Ravikant
Kevin Kelly (#164) – AI, Virtual Reality and The Inevitable
Joshua Waitzkin (all episodes)
Tara Brach
Caroline Paul
Maria Popova (especially useful if you do Social Media production)
Charles Poliquin
Derek Sivers
Wim Hof
Chris Sacca
Ryan Holiday
James Altucher
Ramit Sethi
Pavel Tsatsouline
Peter Diamandis
Noah Kagan
Seth Godin
Phil Libin
Joshua Skenes
Tony Robbins
Walter O’Brien
BJ Miller
Marc Andreessen (#163)

If you’re interested in productivity and gaining increased focus, Tim Ferriss also provides insight beyond his book (which is a great introduction) through these podcasts where he shares his personal experiments and what has worked:

Episode 13: “Productivity” Tricks for the Neurotic, Manic-Depressive, and Crazy (Like Me)
Magic of Mindfulness: Complain Less, Appreciate More, and Live a Better Life
Episode 6: 6 Formulas for More Output and Less Overwhelm
Episode 9:The 9 Habits to Stop Now – the Not-To-Do List
Episode 17: The Power of Negative Visualization
Lazy: A Manifesto
How to Earn Your Freedom
How to Practice Poverty and Reduce Fear
How to 10X Your Results, One Tiny Tweak at a Time
How to Avoid the Busy Trap (And Other Misuses of Your Time)

6. Arianna Huffington

Get up to speed on why 8 hour sleep a day helps productivity.

7. Voices of VR

“VR” stands for Virtual Reality = Next big thing. Get on it: the Voices of VR podcast 🙂

8. The Future of the Internet

This Freakonomics podcast investigates “Is the Internet Being Ruined”.  Interesting analysis of the big players such as Facebook and aspects of privacy, as well as potential solutions. Well worth a listen.

9. No Such Thing as a Fish

“The QI researchers (known as ‘elves’) host a weekly podcast to half a million subscribers, where they discuss the most interesting facts they’ve unearthed that week.”

Fascinating, witty and good fun. Really diverse topics, you’re sure to learn something new. This episode (iTunes Ep 127 here) covers objects left on the moon, the earthquake-proof bed, men-only flights and comic sans font.

10. Elizabeth Gilbert Interviews

Feeling a creative block? Check in to the great insights in Episode 207 of Elizabeth Gilbert’s Magic Lessons.

11. Stacking the Bricks

Amy Hoy and Alex Hillman help creatives, consultants, small business owners, entrepreneurs and freelancers grow their online presence, business and set up their online marketing systems to attract relevant leads by first finding a niche group of customers and deeply researching and analysing their needs.

Their Year of Hustle roadmap  explains their system.  Enjoy their podcasts – my favourites are:

1 – How Pat Maddox went from 0 subscribers to over $3k MRR in 10 days

EP12 – “I’m shipping ebombs, now what?” – From Pain to Product with Nick Piegari

EP13 – Justin Weiss’s shift from side projects to successful product launches

EP18 – Our Profitable Mess (and how we’re cleaning it up)

EP19 – A Swift Kick in the Ass (The Game of Business)

EP20 – A Swift Kick in the Ass (Accountability)

EP 22 – How to make an offer they can’t refuse (Outreach Masterclass with Kai Davis)

Favourite Audiobooks

Deep Work: Rules for Focused Success by Cal Newport. Develop this marketable skill, it’ll be worth it. Exceptional book with practical tips that repeatedly (and usefully) popped into my head weeks after reading. Unique.

Cal’s “Be So Good they Can’t Ignore You” is fabulous too. “He debunks the passion hypothesis (that you need to follow your passions to find work you love) and courage culture (that you need to be emotionally brave too) and instead highlights people who have developed their experience and skills (career capital) prior to using it for greater autonomy, income, flexibility and more.” Although the audiobook is repetitive, its concise length and clearly presented arguments make it well worth the listen.

The Art of Learning: An Inner Journey to Optimal Performance” by master Josh Waitzkin is a peaceful, kind offering of clever learning and high performance tools, including insightful stories from Josh’s life in uncovering top human performance. Enjoy this one.

Kevin Kelly’s “The Inevitable” – within 6 hours of listening you’ll be up to date with the 12 tech forces that are shaping our future. I found listening to this at 1.25 speed worked well and the 6 hours took me about 3 week in amongst listening to other media.

Ready Player One” immerses you in a VR future – great for strategists and future thinkers to better imagine aspects of what could come to be. Have a bit of fun!

The Industries of the Future by Alec Ross. Fascinating.

Care about your company’s culture and doing things differently (exceptionally)? Get into “Let My People Go Surfing: The Education of a Reluctant Businessman – Including 10 More Years of Business Unusual” by legendary Yvon Chouinard & Naomi Klein.

The Art of Asking by Amanda Palmer. Entertaining, wise and insightful.

Radical Candor: Be A Kick-Ass Boss Without Using Your Humanity has great leadership tips for building exceptional teams as does “Extreme Teams: Why Pixar, Netflix, AirBnB, and Other Cutting-Edge Companies Succeed Where Most Fail” by Robert Bruce Shaw.

Ryan Holiday’s “Ego is the Enemy” is exactly what you’d hope for.

Love yourself like your life depends on it by Kamal Ravikant (Kamal’s brother Naval mentioned above) is soothing (well done Kamal!) and basic and strengthening. Kamal and Naval are successful entrepreneurs and Silicon Valley’s investors.

Grit by Angela Duckworth hones in on attributes and activities that can build perseverance.

Pop over here for favourite blockchain and cryptocurrency audiobooks.


Listening Tips

I download a few at a time to my iPhone so I can listen whether or not I’m connected to the internet.

Oh! And I’m a fan of Jaybird headphones and Apple Airpods so learning can happen quickly, anywhere. Clever earphones have had me learning many more hours a week for a while now.


Have a favourite? Let us know so this list continues to be alive with useful tips.

Check in here regularly as I update this list.

Happy learning and doing!

~ Sam

Last update – 29 January, 2018.

Original post – May, 2016.


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