Trust, Business Growth & Optimising Sales ūüėć ūüėé ūüí™ #58

Trust, growth and optimising sales

In Dan Pink’s “To Sell is Human” book he mentioned we’re now all in sales.

In the past few weeks I’ve been optimising a system to connect clients with large volumes of relevant potential customers. It could be called sales.

In refining this system, I’ve realised that now there is a massive opportunity to quickly find people online who connect with you as an individual – to find the people who will be inspired to quickly become customers, be ultra-helpful in sharing your business via word of mouth, as well as helping find answers.

The thing is, now you can connect with anyone. You don’t want to be connected to everyone. Business is fast and there are loads of messages, notifications and as the volume increases, people increasingly look for people they trust.

Being connected to highly relevant people who ‘get’ your way of thinking, your values/philosophies, your work and style… people who¬†trust you… means you can quickly gain answers, do business together, ask for connections to potential customers and more.

LinkedIn and other social media services provide quick messaging. If you’re connected with¬†highly relevant and engaged¬†people you have less noise in your network and you can quickly message and create progress.

And that’s the key!

I’ve been saying for years: grow your¬†relevant¬†online audience, find your “niche-niche” people – the very select group of people in the world who know and respect you.¬†Don’t bulk up your LinkedIn connections for the sake of likes and numbers, grow your relevant audience so you connect and engage with people who’ll take action.

Start now – type in a topic of interest in¬†LinkedIn search and refine the search to your city. Click on ten profiles, read their summaries and if you’re inspired by what you read and see,¬†hit connect. (Leave the others.) When connecting, include a message that explains why you’re interested in their perspective and what you’d like to learn from them. Be real and honest!

Repeat the process. Aim for 10-50 messages a week. Go! Discover your international peers and future colleagues.

Time is of the essence and fast progress is within your reach.

You don’t yet know the gains you’ll have in the future…

Tim B – thx again for the excellent session & sharing this post.
Cam – yesterday’s chat inspired this!

This is Giles’ post that explains the automation tool¬†for LinkedIn connections and messages, combined with LinkedIn Sales Navigator and a few other tools. We’ve refined this slightly and tailor it for relevant audiences.

If you want to connect with more highly relevant people / customers, book in a session with me.

Enjoy these online treats ~

Fabulous, brand-relevant heading on Bitly’s recent questionnaire:

Succinct and engaging words¬†(great example whether or not you’re wanting to raise cash for your business):

Fun quote (via the Facebook newsfeed eradicator!):

Another on business culture: “The Heartbeat” by Fred Wilson – I love the opening line¬†“The best companies I work with have a heartbeat, they operate on a pace and a cadence and a rhythm that is…”

I’ve been working with website hosting company, Serversaurus.¬†Here are a few of the tips¬†I’ve picked up about website hosting.

Just in case you’re listening to a Tim Ferriss podcast¬†I’ve recommended and can’t bear the first few minutes, know that I generally skip the first four minutes so I’m straight into the introduction and interview. May that be useful!

Wishing you well,

Wearables, IoT, Nanotechnology, OOH & Alexa ūüŹÉ ūüŹ° ūüĒć ūüé° ūüĎā #13

Welcome to a previous issue of Online Highfliers. To get the latest issue delivered to your inbox sign up for the newsletter here.

Wearables, IoT, Nanotechnology, OOH & Alexa


Welcome to the 13th edition of this email. Did you know you can read all past editions in our archive?

The subject this time round is Wearables, the Internet of Things, Nanotechnology & OOH.

Thank you!¬†I received lots of comments, replies and thank yous after the last newsletter. It’s¬†great to hear the LinkedIn tips worked well. ¬†Check in here if you missed them.

If you liked that¬†there are few more¬†here¬†(“How I’ve improved the number of people who viewed my¬†LinkedIn profile by 700%” –¬†updated this week).

Also check out this digital leadership tool to see topics you could learn.

Keep on learning more about digital, agility, data security, and more.

Go go go!


Imagine swiping the air around your sleeve to dismiss a phonecall while you’re riding your bike. Check out this Levis clip¬†with¬†Project Jacquard technology (Google).¬†Includes¬†nanotechnology¬†history, 3D-printed clothes and shoes, as well as stripes that are solar panels. Incredible!

The Internet of Things and Alexa

I’d explain it, though this¬†article by Tim O’Reilly is so worth reading. Take 5 mins to learn about¬†the Internet of Things (IoT), how homes are transforming and what new home tech (Alexa) can do.

Next up: OOH

“Ultimately, new forms of OOH [out-of-home advertising]¬†will help foster a more responsive city that allows for dynamic campaigns, meaningful messaging and the best user experiences across the board.”

Trends Bingo

Q: What year do you think you’ll be designing your own affordable clothing (complete with sensors)?

How are you going online?

What has your experience been like with improving your online profile (LinkedIn, personal or company website, other social media sites) and growing your audience or influence online? Have you run into any hurdles? If so, what do you think could be the reason it hasn’t worked for you yet?¬†Reply to let me know, I’m keen to help.

If you enjoyed this email, let me know on Twitter @sambe11.

Read more! The links are below.

Fly high online,

~ Sam

PS. Have a great week!

PPS. Wisdom, inspiration and ideas ~

  • Newly funded, hot off the press wearables are here. Also includes the new¬†Virtual Reality (VR) favourite “Gravity Sketch”.
  • Smart clothing. Excellent.
  • Never seen the breadth of wearables? Take 5 mins to scan this fascinating list of “50 wearable tech gamechangers for 2016” or¬†1 min to scan these¬†impressive images here on Pinterest¬†(collected a few years ago for a¬†new venture).

A fortnightly electronic letter from Sam Bell & Runway Digital. Explained here.

My goal is to help people have online presence, as well as save time and reduce career risks. Knowing about business and tech developments and planning well can help.

3D Personal Websites, Growing Your LinkedIn Network, & Positive Futures ūüĎÄūüôčūüíę #12

Welcome to a previous issue of Online Highfliers. To get the latest issue delivered to your inbox sign up for the newsletter here.

3D Personal Websites, Growing Your LinkedIn Network, & Positive Futures


Welcome to the 12th edition of this email. Did you know you can read all past editions in our archive?

I know a lot of you like the collection of my favourite recent links at the end of these emails. I¬†hope you enjoy what I’ve collected for you this time around as they’ve amazed and delighted me. I hope they give¬†you food for thought.


First up, let’s chat about the future of professional online profiles and¬†3D¬†websites.

It makes sense that in the future websites will be more interactive.

Let’s imagine – – –¬†>>>> Zoom forward in time, press on my LinkedIn and imagine I appear in front of you.¬†You immediately see my height and¬†how I carry myself. You¬†ask questions about my experience, I give you insight… and all the while you feel like I’m there,¬†with you (and I’m¬†a rendered,¬†3Dhologram).

A version of this is where we’re heading.¬†Check out this video to see¬†new technology,¬†bringing this to life¬†– it’s excellent.

Be ready for this next frontier of business (and life) by getting your uniqueness online.

What is unique about you at work?
Why would someone choose to work with you over another?
What style do you wish to display online?

Improve your profile using FREE tips >

Upgrade your online profile (coaching offers) >

Next up, let’s grow your LinkedIn network.

If you’ve set up your LinkedIn profile and¬†uploaded your¬†contacts / address book, don’t stop there. As a professional, you’re¬†missing¬†the opportunities that come from¬†connecting with a wider network of peers and relevant business contacts. Now that I’ve grown my LinkedIn network to 2,700 people¬†(here’s how), I’ve many more business leads, more offers, and my LinkedInnewsfeed/homepage has richer, world-class information each time I log in.¬†I also have a larger pool of relevant people to call on to work with,¬†for information, and who can see (and comment on) posts I publish.

How to grow your LinkedIn network

1. Once you’re happy your profile looks great, search LinkedIn for each of these:

  • the same title as you, similar or more senior role titles¬†(industry peers, leaders, and experts)
  • words relevant to your industry (for example, I searched for¬†“Digital Transformation”)
  • relevant subject areas to your work
  • titles used by potential clients and customers
  • current and past¬†colleagues

2. Scroll through the list and find¬†people with interesting titles and photos that give you a good feeling (think: are you fascinated/interested to learn more from them?). Send them an invitation to connect.¬†If the option comes up for a message, (positively) explain your interest.¬†Here’s an example message I sent this week:

“Hey David,¬†Great to spot your profile on LinkedIn – looking forward to learning fromyour Virtual Reality¬†posts¬†and do get in touch if there’s interesting work to partner on. ¬†Have a great afternoon! Sam”

Note: If you’re concerned to connect in case you¬†receive too many messages, remember¬†you can easily remove the connection.

Optional: When the search results appear, you can filter results by a specific location or company.


Keen to be known for your expertise?

3. Search for and connect with local media (Huffington Post, Guardian etc) so they know of you and perhaps you can send them press releases / leads.


Interested to learn more about your industry?

4. Search for and connect with local recruiters so you can see your¬†industry growth through¬†who‚Äôs hiring. It’s¬†fascinating and adds dynamism to the LinkedInnewsfeed.

May these tips help you progress ???? ¬†Let me know how you go & if you’ve tips to pass on to others¬†????

Use the links below to keep up to date with new business & tech developments.

I wish you all a wonderful week. If you enjoyed this email, let me know on Twitter @sambe11.

Have a ripper day/evening,

~ Sam

PS.¬†You’re incredible!¬†???? ???? ????

PPS. Wisdom, inspiration and ideas ~

  Forward       Share      Tweet     Share

Fly high online. Send us your questions by replying to this email.

We’re on Facebook,¬†Twitter¬†& LinkedIn
I’m on Instagram¬†/¬†Favourite podcasts


A fortnightly electronic letter from Sam Bell & Runway Digital. Explained here.

My goal is to help people have online presence, as well as save time and reduce career risks. Knowing about business and tech developments and planning well can help.


Make this Quick LinkedIn Update To Attract More People

You’re on LinkedIn to advance your work and show your experience right? Let’s get your profile in front of the¬†relevant people. You know, the people who are searching for someone with the skills and experience you have,¬†your industry peers, people you can learn clever tips from, and the people who will help your work in ways you can’t yet comprehend.

I’ve found great benefits from adding to my profile the words that people will use when they’re searching for someone with my capabilities and experience. You could too?

Make this Quick Linkedin Update To Attract More People…

On your profile, just under your name are words that are¬†often the second or third thing people see after your photo and name. Mine says¬†“Designer of Digital Leadership…”

Quick Linkedin Update To Attract More People

I use¬†words that the people I wish to reach may¬†type into LinkedIn search when they’re seeking¬†someone with my experience. Or perhaps someone in their network shared an article I’ve¬†published on LinkedIn and they’ve clicked through to see who wrote it – in this case, these words will complement¬†what they’ve read.

Jumping in to¬†your LinkedIn profile…

Add words here that have lots of powerful punch for the reader and make it easy to understand in a quick glance.

Use all the available space to grab people’s‚Äô attention.

Aim high – explain what you do, be as specific as possible and perhaps who you do it for.

What are you best at and what will your prospective customers enjoy seeing?
Show off your best and go for it!

Go beyond your current role words of Director/Owner/President/Manager and use words that people will be searching your industry.

A few examples:

Director at Virgin Consulting Group | We speed up your product development cycle through clever digital solutions

Operations Manager, Finance / Banking Industry, Experienced with Cloud-based Solutions

VP Sales. Product Development & Sales Operations Leadership. Revenue Growth in Technology Solutions

Remember that you have words below that cover more about your current and previous¬†roles below so take out words that you’ll explain ‘later’ in the Summary or Roles sections.

Like many others, I use marks between skills (see image above).

If this LinkedIn profile was setup for the purpose of being emailed¬†to potential clients it’s engaging, though the¬†general words wouldn’t attract potential customers or clients who are seeking specific skills:

Helping successful companies implement strategies to double their leads in 90 days

Maybe you’ll give your readers a laugh, like Tim:

Quick Linkedin Update To Attract More People

Add a bit of mystery and humour…

Bringing the world’s best Creatives to play in San Francisco

Screen Shot 2016-06-09 at 7.28.54 AM

Get to it

  1. Brainstorm your words
  2. Type them up and add to your profile.
  3. If you’ve too many words, tweak so the most important words are first.

I use a text editor prior to entering in to my profile¬†as this part of LinkedIn can be fiddly. If you’re using Microsoft Word you can do a quick check to see if you’re within 120 characters though it’s just as quick to try entering in to LinkedIn and if it’s too long, tweak on your editor and try again.

Good luck!

Use this approach for your role titles too. Plus, add to your Summary words that your intended audience will use in their search.

When you’re done, send me¬†your profile so we can learn from what¬†works for you.


More LinkedIn tips are here.


Rid yourself of nagging online concerns. Check in to the 7 day Online Flight Training.

After the course, we promise you’ll have many moments of relief and joy seeing your online profile attract your desired audience.

Are you kidding me? I really can increase my leads and client opportunities by improving LinkedIn? By 700%.

Is¬†LinkedIn that site¬†where you added your CV then¬†left it thinking ‚Äúsurely that‚Äôs enough information?‚ÄĚ.

Perchance (cool word, hey?) you’re now wondering if through improving Linkedin you¬†could attract prospective customers, clients, employers, or industry peers and media, or public speaking opportunities? Great question.

Perhaps you could also look more impressive to potential employers / peers / clients?

Maybe it’s all a bit…ughh… “Where do I start?”


* Having relevant people and business leads regularly contact you.

* Proudly forwarding your LinkedIn profile to others & displaying it on your email signature and knowing it is an impressive representation of your experience and great way to promote your skills.

* Those rare moments when a LinkedIn thought pops into your head that you feel¬†happy¬†knowing it’s setup well.

It’s possible.

Plus, you can do the necessary tweaks within 30 minutes to 3 hours (you choose).

I’m a big advocate for doing relevant tweaks quickly and getting on with great work.

Here’s how I increased¬†views of my¬†LinkedIn profile¬†by 700+% ~

In January I averaged 1 view every¬†day or two. I’d say 60% of people viewing my profile looked relevant to my business.

Linkedin Samantha Bell increasing who's viewed your profile - baseline

Tip #1 ~ At the start of February I added more words to my header/ tagline, Summary, role titles and descriptions. Words that would be used by people that I wanted to read my profile.

The views of my profile steadily started increasing and were higher quality.

Linkedin Samantha Bell increasing who's viewed your profile - two months on

Through April I averaged 2.5 views a day. The high in the graph below is the attention around the launch of my eBook.

Tip #2 ~ Mid-May I started self-publishing an article to LinkedIn once a week.

The articles I am publishing are increasing in quality and I’m starting to gauge the style and topics of interest to my LinkedIn audience.

I use Amy & Alex’s blogpost structure: “PDF” – Articulate the Pain first, then provide ideas on the Dream (vision of life with the pain eliminated or partly fixed), then explain the Fix (solution).

The articles take 3-5 hours to create and publish.

Tip #3 ~ Engage/Connect with people who show interest in your writing

Each time people like, comment¬†or share my article, I learn more about my target audience’s interests and their point of view. I connect with people who‚Äôve shown interest. This has made my newsfeed more interesting.

People liking, commenting and sharing sends my post to their network who may in turn wish to connect or like the posts (which then goes to their network). These actions continue to connect me with a highly relevant network.

Increase Linkedin views fastclient opportunities by improving Linkedin

In July,¬†my profile views averaged¬†4.8 people a day, I had 5-10 new connection requests each week and people who view my profile are increasing in relevance. This is in part because I‚Äôm writing about topics I‚Äôm interested in, with my unique perspective ‚Äď effectively I‚Äôm attracting people who are fascinated by the same topics.

I’d say 80% are relevant new contacts and I’ve a lovely automated online promotion and business development system.

In the past week I’ve been contacted by a new client (we’ve already started their great work) and to present as¬†an employer branding expert to VP’s of large organisations at an event, and to meet with a VP of Innovation of¬†another large organisation.

All from a post that gained 100 views.

client opportunities by improving Linkedin

LinkedIn views as at 23 August, 2016

Tip #4 ~ Engage with your target clients/customers/partners

Use the search bar¬†to find relevant people for your work: new clients or customers, partners, potential candidates. Here’s how:

1. Search LinkedIn for each of these:

  • the same title as you, similar or more senior role titles (industry peers, leaders, and experts)
  • words relevant to your industry (for example, I searched for “Digital Transformation”)
  • relevant subject areas to your work
  • titles used by potential clients and customers
  • current and past colleagues

2. Scroll through the list and find people with interesting titles and photos that give you a good feeling (think: are you fascinated/interested to learn more from them?). Send them an invitation to connect. …For the rest of the steps, head¬†here.


LinkedIn views as at 25 October, 2016

BONUS: Tip #4 ~ Engage in Groups

In early August, I topped the pops with 17 people viewing my profile in a day.

The background is that I spotted a post in a Group with huge engagement and rich comments on a topic that fascinated me. I instantly liked posts (that I liked) and connected on LinkedIn with the people who wrote them. Some connected and the leader who started the discussion is an expert who I’m now collaborating with.

It was so pleasurable to find so many people in one place who are interested in topics I am and I learnt a lot from their comments.

Finding groups and discussions that are relevant and rich takes a lot of time and¬†effort. I’d suggest allocating 2-4 hours a week for 2 months to research and engage in Groups.

Tip: In your newsfeed look for ‘Trending in {Group Name}’. If it’s a topic of interest to you or your potential clients, look then¬†for high numbers of likes and comments, and engage.

BONUS: Tip #5 ~ Connect with Media & Recruiters

In September I connected with local, high profile media in relevant industries and topics, as well as recruiters in relevant areas so we knew of each other. The bonus is that I’m now seeing a richer representation of what is happening in the industry through seeing the types of jobs advertised and for whom.

LinkedIn lead generation success for thought leaders

My newsfeed needs more tweaking now (I’ll need to unfollow some new connections)¬†as the articles coming through aren’t as tailored to my interests. Generally, I’m having to do less to maintain a much higher level of relevant views.

Quantifying the gains & time savings

Since May I have had tens of thousands of dollars of leads come through LinkedIn that have converted to sales.

When I meet with people I look and sound a lot like my LinkedIn profile so¬†there’s an ease-fulness to our work¬†(there’s no shock from me looking or sounding different). This speeds¬†up rapport and outcomes.

My profile on LinkedIn is available 24 hours x 7 days. It’s clear what I do and my perspectives and the topics I’m interested in are increasingly clear through publishing¬†weekly articles. This means that press, potential partners, clients and influencers have a greater chance to find me and assess whether to¬†work together.

People I meet¬†are pre-qualified because¬†they already understand the¬†programs I run, the style and what I’m interested in (owing to the articles I write). This can save a lot of time and set expectations well.

When a contact calls me now they’ve¬†often seen a recent article and will talk about the solution they seek¬†framed in ways I’ve outlined. Again, a time saving.

More people are commenting on and challenging¬†my perspectives. My thinking on many topics has expanded and I’ve greater contentment with my work as I’m having many more conversations with contacts who are interested to collaborate and add new dimensions to my thinking and learning.

My network is expanding through my writing and my LinkedIn profile to include people I wouldn’t have found simply through a LinkedIn search. Relevant people are finding me. This increases impact, leads and outcomes.

Over time with more connections and increased publishing on LinkedIn, the statistics and quality will continue to improve.

See where you’re at with your numbers on LinkedIn:

  1. Scroll to almost the top of your screen
  2. Choose “Profile”
  3. Then click “Who’s viewed your Profile”

Keen to gain new leads and client opportunities by improving LinkedIn?

  1. Block out time in your diary to update your profile.
  2. Use our latest tips.
  3. Enhance further using tips from our guide: The Standout Professional’s LinkedIn.

Keen for your organisation and team to gain new leads and client opportunities by improving LinkedIn?

This is¬†how¬†we highly tuned the LinkedIn accounts of¬†66¬†people in¬†3 days. Let’s get your organisation’s profiles looking fabulous quickly.

If some of this¬†sounds like it could work for your organisation, get in touch to explore your organisation’s needs.

Here is more on what we do.

We’d love to see how we can¬†help your people and organisation look fine online.


If you’re keen to look the best you can online, check in here for 7-part course.