Now that you have your online style on one or two sites ( and LinkedIn), it’s time to learn other areas of the Digital Style System.

Find the topics that have you curious to know more and continue exploring…

Remember we’ve designed the Digital Style System as a guide showing you all the important digital areas.

As you gain understanding, colour in the relevant ⭐️star.



Creating Valuable Online Relationships

One of the things people sometimes miss with their social media sites (Twitter, LinkedIn Instagram, etc) is that to receive valuable information you need to build relationships with the people you wish to reach through:

1. Having highly relevant words and style for your online audience – examples include your LinkedIn Summary, Twitter bio, LinkedIn articles.

2. Sharing highly relevant information that will engage / delight / interest your online audience – examples include tweeting, LinkedIn posts or articles, Facebook posts, replies on Twitter, comments on LinkedIn posts of relevant people.

3. Regularly curating who you’re connecting with and following to ensure they’re providing interesting information and that you’re making the most of being potentially seen by relevant influencers. This includes following / unfollowing on Twitter and connecting with influencers and peers on LinkedIn.

Example: I under 100 people on Twitter and cull and unfollow every couple of months (when I’m driven to) – which takes 15 minutes.

4. …and even through being seen / acknowledged / mentioned online by a person or people who are influencers of your online audience.


Audience Growth and Promotion

Once you’re happy with your online sites start connecting with relevant people so they see and connect with you. This can be previous and current colleagues, customers and clients, industry peers and influencers, future employers, journalists, and advocates.

One of the easiest ways to do so is by adding your address book of emails to LinkedIn.

A short, relevant (to the other person) and engaging LinkedIn connection message works wonders.

When you’re looking to connect with someone who hasn’t met you or may not remember you, always include a personal message when asking to connect. 

Don’t be shy – LinkedIn connections and messages can create partnerships and useful business connections very fast.

Given we’re in a global economy I’d highly recommend connecting with the best in your industry via LinkedIn or Twitter or commenting in forums or other favourite site. For me, this has included LinkedIn connecting with Australian tech journalists and a journalist from the New York Times after enjoying one of his articles that’s relevant to my work. 

Let’s attract.

Remember you worked out who mattered to you online in Lesson 2 and what would engage them when they see your sites.

Thinking through these people and how you could connect with them. Is it through…

  • inviting them to connect on LinkedIn?
  • emailing them with a link to a recent (relevant) tweet or article on LinkedIn? 
  • having someone who influences them mention you online?
  • or…?

If you’re seeking to connect with large numbers of people, focus on connecting with ‘000’s through your activities rather than 1 or 2 people at a time.

This usually means thinking up clever plans. Ask questions such as:

  • is there a group, organisation, magazine or podcast you could contact to reach large numbers of relevant people? This could be through emailing them with a compelling reason or a quick direct message on a social media site with a useful link. Perhaps you could form a longer term partnership that is useful to all.
  • is there an influencer who could mention you or your recent article or website?

If the people you wish to reach have a similar job title, this LinkedIn automation trick is great.

If you’re keen to grow your business’s online audience there are many online options. Work with a savvy business marketer who has experience across traditional marketing and digital marketing. Be prepared: they may refer to SEM (Search Engine Marketing), SEO (Search Engine Optimisation), and SMM (Social Media Marketing) – this Wikipedia link includes useful explanations to influencer marketing and social media advertising. 

If you want to learn more, check out our Online Connections Book or get in contact to organise a session and we can quickly brainstorm how to reach your audiences and connect you with clever marketing and online advertising people.  

Save time & know your time limits

Work out how much time you have for your Digital Style and use it wisely. An hour a month may not be enough to maintain a website and blog so a LinkedIn profile and 1 article every few months can work well.

Setup clever systems that save you time, use integrated / automated tools such as having your Instagram feeding into your personal blog.

Be ready and on the lookout for new systems, new online topics, new trends in your industry. This could be finding someone on Twitter or who has a regular email that informs you on specific topics that interest you.

Go! Find them! 🙌❤️💫🤓🤸🏻‍♀️

Being Digitally Wise

If your inbox is flooded with emails that you don’t read hit unsubscribe!

More than likely you’ll feel a weight lifted.

Here are a few more tips to save you time when unsubscribing.


Improve your personal online information system!

We constantly receive information so let’s make it count through having a clever online information system!

This goes for all digital sites. If you’re seeing information that’s annoying or useless or not valuable, unfollow, unsubscribe… go find the valuable stuff that you revel in – such as industry and market trends from the best in your business and industry. It may make you highly productive and give you useful links to send onto others at work.

I like to keep my sites simple so I subscribe/follow less than 100 people on each site – Instagram, Facebook, Twitter – sometimes a lot less than 100. Work out what works for you.


Keep your system simple so it’s not weighing you down.

Save your attention. Reduce the alerts.

Similarly, I’ve turned off most of the notifications and alerts in social media sites via the settings on my smartphone and desktop computer so I don’t receive many emails from social media sites.

Generally I just leave on the alerts to email me when someone directly messages me.

Give it a go and work out what alerts work for you.

Preserve your wellbeing (and sanity) with these simple tricks.

Keep learning, you’re starting to fly!

This mini course is about giving you a structure so you can feel a sense of achievement with your digital skills and have a guide to continually learn. Refer to the Digital Style System and get in contact if you need more support.

I’m so impressed by what you’re creating online,

Sam ⭐️


© 2019 RUNWAY DIGITAL ABN 95 507 742 239.