The LinkedIn Workbook

$50.00 (excl GST)

Upgrade your LinkedIn fast with strategic tips and examples from professionals who use LinkedIn well.


This LinkedIn workbook is such a timely aid for those who are either cutting-edge online networkers, or those of us who may simply need a nudge…

Christy Bishop


What you will get out of this LinkedIn Workbook

  • The mindset to always have your online profiles looking impressive locally and globally in your industry.
  • Automatically attract relevant customers, employers, recruiters, industry peers, media contacts and stakeholders with your experience, style and professionalism.
  • Get started quickly without reading lots of books or blogs.
  • Satisfaction your LinkedIn profile is complete & working for you while you’re doing other things.

What’s In the Workbook?

  • How to re-word your tagline, imagery and essential words to attract relevant people are who are searching for someone with your skills and experience.
  • How to use Summary & Experience elements with precision to show professional prowess.
  • Case Studies – 22 professional’s LinkedIn examples will inspire your own.
  • How to create (or update) a LinkedIn profile that suits your personality and expertise so you impress colleagues, industry peers, media, potential employers and others. Be delighted with how impressive you look!
  • How setting up Linkedin well can save you hours of time through connecting with relevant people – partners, team members and clients – and through expanding your knowledge.
  • How to gain impressive recommendations and endorsements from others so that relevant opportunities come to you, any time of the day or night.
  • How to update the urgent & important sections of your LinkedIn account so you know your profile stands out
  • Encouragement (it’s important!) and more.

Professionals Profiled Include:

  • Peter Thiel – PayPal founder
  • Ryan Trainor – Successful, large-scale entrepreneur
  • Gary Vaynerchuk – Social Media expert who attracts large-scale audiences
  • David Armano – PR & Branding expert
  • Jason Bender – Consulting Partner
  • Ross Hill & Sarah Moran – Digital business leaders & entrepreneurs
  • Andy Hedges – Retail executive
  • Michelle O’Brien – CFO
  • Yvonne Feehan – Recruitment Consultant
  • Philippe Guichard – Designer
  • Josh Capelin – Marketing, Branding & Design Agency Founder
  • Charlie Simson – HR, Head of Staff Flourishing
  • Frankie Ratford – Graphic Designer & Entrepreneur
  • Tim Ferriss – Author & Successful Entrepreneur
  • Jacqui Hocking – Filmmaker
  • + 7 more…

What’s involved?

  • You will receive 3 links to download the workbook in a form relevant to your tablet, computer or smartphone/cell.
  • Reading & implementing the Guide will take 30 minutes – 3 hours (you choose).

The Book includes:

  • 61 page workbook in PDF, ePub & mobi formats. Download the table of contents here.
  • 50+ LinkedIn Tips.
  • 20+ examples of professionals who stand out on LinkedIn.
  • 13 chapters with quick to implement tips and imagery to inspire you.
  • Access to bonus LinkedIn links and tips regularly updated by Runway Digital.

It's a short, snappy read to help people do good LinkedIn 👌👌

Sarah Moran

CEO & Entrepreneur

“I’ve already read the first half [of the Linkedin guide] but will need to do so again more carefully… excellent practical and easy to follow advice.”

James Wills

Commercial Innovation and Change Leader

I had been working dumb on it for years then BOOM, Sam explains…

David Hieatt


Sam is the most talented and knowledgeable person about Social Media I know. No bragging and fancy words, just simple and awesome advice, tips and ideas.

Nicklas Wallberg

Co-Founder & Social Entrepreneur


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