Average is Dead, Designing your 2017 & Employee Experiences ūüėé ūüėÉ ūüėć #20

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Average is Dead, Designing your 2017 & Employee Experiences ???? ???? ????


Welcome to the 20th edition of this email. Did you know you can read all past editions in our archive?

The subject this time round is Average is Dead.

The Age of Average is Dead. Yippeee!

I’ve started listening to newly released “Thankyou for Being Late” which is “an essential and entertaining field guide to thriving in the 21st century” by the “Pulitzer Prize winner and number one international best-selling author of The World Is Flat”.¬†A short way in, it’s already a great reflection on now and where we have the potential to head. Author Thomas L. Friedman mentions how Uber has removed layers of complexity for consumers – there’s no longer the need to call, schedule, trust a taxi will arrive,… Combined with others I’ve listened to recently concurring that the age of average is dead, it’s great to reflect on what Uber now provides and how it’s reduced effort, increased simplicity and even made the experience more enjoyable. What other complexities that we deal with day-to-day will be simplified to make life easier? So exciting.


Viktor & Rolf Exhibition

If you’re in Melbourne please head to the Viktor Rolf exhibition! It is a showcase of masterpieces of focus, determination, haute couture, craftsmanship, design, production, innovation and more. Absolutely exceptional. My photos are here. (Don’t peak if you’re going.)




Constant Learning is Here to Stay

We’re now in a fabulous time for humanity (move over negativity) and with it comes faster work environments and constant learning. Don’t freak out! Get an proactive, digitally-aware mindset. Get learning! Here’s your Digital Learning checklist¬†(scroll down to where it says “Here is your Digital Learning Plan”). Use it to check you’re up to speed with current digital knowledge and send it to peers at work. Set time each week to fill each piece (it may take a lot less time than expected and give you great pride too).

2017 is Your Year!

Last year two of my legendary friends signed up for beginner ice hockey lessons. After the first few sessions they’d fallen in love with the sport and they’ve since fitted in practicing at the ice rink every day or two at lunch time or after work or… whenever! They run their own businesses and have full lives. They’ve made a new, exhilarating hobby fit in their lives.¬†I’ve recently had a similar experience with surfing – I get so much done after a morning surf! What life priority / hobby is creating this sort of focus for you this year? Food for thought… Imagine altering your diary so you could be at [enter your equivalent to the ice hockey rink / surf break here] every day and that helped your productivity… Have fun!


Virtual Reality Excitement

An Australian VR start-up is creating accurate, virtual reconstructions of long-lost structures.



Long-Term Planning

Given¬†the person who’ll live to be 1000 years old is quite possibly alive (is it you?)… 1,000 year planning may be realistic. What would your plans incorporate if they were 10 year plans or 50 or 100 or more?

iWatch Tip

Do you have an iwatch? What face works for you? Here’s mine. I’m loving clicking the workout icon on the bottom-right, choosing ‘Other’ then ‘Surfing’ ūüôā Here’s a simple introduction¬†on how to use the workout mode.




Favourite reads & listens:

Have a great evening / day!

Fly high online,

~ Sam RunwayDigital.com


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We’re on Facebook,¬†Twitter¬†& LinkedIn I’m on Instagram¬†/¬†Favourite podcasts


A fortnightly electronic letter from Sam Bell & Runway Digital. Explained here.


My goal is to help people have online presence, as well as save time and reduce career risks. Knowing about business and tech developments and planning well can help.

Click ‚ÄúUnsubscribe‚ÄĚ if this is no longer relevant to you. See you again sometime¬†???? ????

Digital Leadership In Organisations

With markets pulling for faster delivery of new products and services, businesses and people become streamline their communications, processes, decision-making, become more productive (!!) and introduce new, useful digital tools/software. Individuals refine their information sources such as Twitter, LinkedIn and favourite apps as well as connect with relevant peers so they can quickly hear / learn about new business models, innovations, risks and opportunities.

As individuals, honing¬†digital leadership skills and having a proactive mindset is increasingly important – even if it feels like it’s never-ending. We’re now in¬†a continual¬†learning stage of¬†human evolution.

As businesses, developing digital leadership is often a blindspot that isn’t being addressed.

There’s lots of examples of businesses that were ‘disrupted’ or not ready for market changes. Leaders in these organisations assumed they were doing a good job at the time. We’re here to make sure you, your team, and peers are well trained, up-to-date, and savvy with current market trends, tools, increasing you¬†personal productivity and constantly learning.

Digital Leadership covers many aspects, outlined here:


Digital Leadership Model Runway Digital

Use this¬†Digital Leadership model as¬†a checklist to know where you’re at with your digital learning. Incorporate each segment of the pie first,¬†then continue to deepen your¬†experience, skills and understanding of specific segments relevant to your¬†job. Below you’ll see¬†more detail on each piece of the pie.

Quantifying the Gains of Developing Digital Leadership.

If you’re writing a business case to gain budget to add digital leadership to your organisation’s learning, here’s what digital leadership training and coaching can lead to (from our experience):

  • 300+% increases in business leads (this is what we have achieved on LinkedIn) and sales conversion from relevant/qualified leads.
  • Spotting business risks or opportunities quicker.
  • Greater workplace agility.
  • Faster working relationships with new team members, rapport, and outcomes.
  • 24 hour a day personal promotion to attract interested and relevant business stakeholders such as press, potential partners, clients and influencers.
  • Sharing experience and knowledge leads to learning, promotion to wide networks, and collaboration opportunities.
  • Publishing online means relevant people find you. This increases impact, leads and outcomes.
  • Innovations.

developing digital leadership~

We design programs to involve top talent and senior leaders. We look to involve early the people with a natural tendency and use of technology, as well as those with an awareness and fascination with future trends.

It‚Äôs about being able to very quickly uplift the majority of the organisation, learn from each other and get on with the work at hand with new mindsets. Here’s how we trained an organisation in 3 days and improved everyone’s Linkedin profile.

We’re here to help. Get in touch to explore.


Here is your Digital Learning Plan (and the detail of the Digital Leadership Tool):

Digital Leadership “DQ”:¬†Mindset + Knowledge + Agility

Digital Strength

Mindset & Behaviours –
* Awareness of & openness to rapid change.
* Online behaviours – Integrity, openness, respect, empathy, prudence. Participate, know the rules, timely responses, disclosure, engaging & sharing, being aware of the risks you create from posting certain content.
* Listening, social & emotional awareness, respect of others’ ownership & empathy.
* Autonomy ‚Äď to get things done, to be responsible for your online representation, info systems and increasing productivity.
* Experimentation mindset Рexperimenting, proactive, curious, review,…
* Simplicity‚Ķ it’s the new trend. Look at Uber and how it took complexity of ordering a taxicab and made it into a simple, slick app.
* Seeking opportunities and to find potential risks and smartly (fast) addressing who needs to be aware of them.
* Sharing, collaborative culture ‚Äď seeking to provide value and share – within an organisation and as an individual to engage.

Agility & Co-Creation ‚Äď
* Agile, responsible decision making ‚Äď speed, intuition & trust is of the essence. Encouraging this in your workplace for you and your peers.
* Constantly being industry and market aware, finding risks & opportunities, creating innovation, encouraging innovation.

Personal Representation –

* Personal branding for future employment and to promote your organisation (e.g. entrepreneur tweeting “Another great meeting with the Bank”).
* Being consistent across all sites.
* Appropriate and engaging organisational representation.
* Digital footprint, who sees you, what you put online.

Digital YOU

Profile –
* Clear target audience. Representing yourSELF online – your key attributes, experience and thought leadership. A true, long-term representation.
* Seeing the consolidated online profiles across the company & Connecting

Content –
* Engaging and clever content targeted at your audience.
* Setup of content planning, creation and publishing systems ‚Äď including engagement of ghost writers as required.
* How to write professional online posts. What, when, where, who.

Tools & Sites – Website, social media sites, integration, email newsletters, scheduling tools,…

Digital Relationships

Audience & Promotion –
* Who do you want to reach, who will promote you and how.
* How to broaden your audience & influence.
* Audience Outreach Planning – Sharing your experience, thought leadership and findings (such as your latest project / initiative). How to reach people who are interested. How to get onto relevant podcasts and influential sites. How to promote you and your business / the organisation you work for.

Quality Connections ‚Äď
* Connecting with colleagues, industry peers, previous colleagues and organisations
* Connecting with new contacts who get to know you / can send you relevant information & influencers knowing you.
* Contact risks.

Involvement –
* Contributing in relevant forums and in places people see you as a thought leader / contributor.
* Promoting you and your organisation.

Digital Literacy

Sites Awareness – Knowing social media sites & tools, using them, learning the languages and seeing how they work (beyond theory).

Personal Information Systems – apps, useful alerts, email unsubscribing, setting up inbound information such as Twitter and other sites well, …

Continuous Learning – Keeping up to date with new sites & tools that are relevant for you and for your organisation. Finding apps and tools that will help, experimenting with and evaluating.

Digital Speed

Agility & Productivity –
* Internal communication & collaboration tools (e.g. Yammer).
* Collaboration tools to connect you and your organisation with supporters, partners etc (e.g. Facebook Messenger between organisations and people in Singapore).

Co-creation ‚Äď
* Open innovation. As relevant, involving your colleagues, industry peers, customers and stakeholders in developing new processes, products and services. How can you extend your collaborations with partners and suppliers?
* Crowdsourcing.

Automation & Systems ‚Äď Being aware of and integrating into business and life: process automation, API Economy, AI, Machine Learning, Robots, IoT, and more.

Digital Wisdom

Business Intelligence –
* Relevant industry news.
* Finding/seeking relevant innovations, new business models, new business & life trends (e.g. VR), and integrating this into relevant internal channels so you and other relevant people (in your organisation and beyond) act.

Customer-Awareness ‚Äď
* You and your colleagues having an intimate understanding of customers & encouraging this in the organisation. How can value be created for customers? What do your customers engage in?
* Create a unique, engaging, seamless customer experience, independent of the channel used. How do they move through your organisation’s & the market’s channels? What can you involve them in?

* Making sure you and your organisation are relevant, purposeful & contributing to the global economy. Purpose-led businesses & BCorporations.

Empowerment & Place –
* Working as often as you can in the space where you do your best work and encouraging this in/for others.
* Virtual meetings, VR meetings, location independence, remote operations. Job-sharing, global talent/workforce, fluid work, diversity.
* Analytics and feedback.

Digital Security

Data Privacy –
* Data protection & privacy.
* Apps (the sea-saw of trading privacy for ease of use / productivity).

Intellectual Property Rights –
* Data ownership (e.g. Facebook data ownership).
* Using photos of others.
* Copyright.

Security –
* Password protection.
* VPNs, Hardware security (mobile, desktop, tablet and other devices).

Digital Use

Digital Health –
* Screen time.
* Wellbeing.
* Blue light.
* Emotional awareness/regulation.

Resourcing –
* Being pragmatic with plans and activities (e.g. Do you have the time for a new tool or new site?)

Experimentation –
* Setting up great experiments, use of metrics (choosing relevant ones) and tracking / reporting / analysis / reset.

Don’t feel overwhelmed by this list. Get in there and learn!

What would you add? What have we missed?

We’re interested to hear your perspective.¬†


This was inspired by ~
* the beautiful pie chart representation of this tool was inspired by the digital leadership skills for children by impressive DQ Project as see on the World Economic Forum site.
* Deloitte’s recent “Digital Mindset” article.
* Ross Dawson’s Humans in the Future of Work model


We’re here to help you and your team. Get in touch to explore.