We’ve been busily recrafting two of our unique sessions to an online format. We will be running two sessions 8 – 9 PM Melbourne time (EDT), Tuesdays 29 November, 2011 and 6 December, 2011.
The sessions will cover:
1. Online Content Planning (creating months of non-time-dependent tweets and Facebook updates that are highly valued by your customers), and
2. Twitter Audience Building (finding and connecting with relevant customers and advocates – and doing so in a way where you can reach many people quickly).
These sessions will show how to use the Internet for the results you seek (such as: online sales, reaching your customers, etc) and how to have a Social Media system that gives you the most from the time you have available.
Samantha Bell will be running these sessions. Sam is the Managing Director of Runway Digital and has run this Social Media consultancy since 2006. She has refined the systems presented through thousands of hours of use and working with hundreds of clients. Information on Sam and Runway Digital is here.
Both workshops will include time for you to ask questions so that you gain a lot that is relevant to your business. Specifics on each session is below.
For those who have trained with Runway Digital in the past 6 months, these sessions cover ideas you have heard and remind you of specifics to reiterate what you have heard. Others who have trained with us a lot longer ago, we will update you on our favourite online tools and clever practices to improve Twitter, Facebook and other sites.
Join the discussion to enhance your online system! The price of these sessions may be recouped through your next sale via Twitter and your highly valued online content.
This session covers how to publish consistent and regular information online so that your audience is engaged. We will have fun with PostIt notes and show you how to develop months of non-time-dependent Facebook and Twitter updates. We will cover how to improve Twitter and other sites, content planning, scheduling, time management and automation tools used to publish updates. Also covered: other ways of gaining content and relevant sites – as well as an open discussion about what works for others.
To complement the valuable content you are publishing online, in this session we will show how to strategically analyse your audience and rapidly grow it on Twitter. (Increasing numbers by 500 a month is very possible.) Examples of tools to automate to quickly grow the number of people who know about you that are relevant to your business. Also covered: recommendations of great services for Facebook audience building.
Yesterday, Jen Sheahan of FB Ads Lab was on stage at James Schramko’s Fast Web Formula 3 conference. She has had many businesspeople approach her saying they “Don’t get Facebook”.
We have had similar experiences hearing businesspeople saying they “Don’t get Twitter” or “Twitter isn’t for me and my business.”
This motivated Samantha Bell to prepare this Twitter presentation outlining our formula, developed over the last few years to improve Twitter and learn how to make the most out of this great social media site.
Whoa! With a blog post title like that, it’s pretty much offering the answer to everything Social Media! This is a short post to let you know that we’ve refined our Social Media systems for clients.
We run 2 x 3 hour workshops to set up your social media well. We’ve refined this because people and clients we know have fabulous marketing and business knowledge though lack the time to put great social media in place. So… we have designed 3 hour workshops to quickly gain their wisdom.
The first workshop is where we gain insight about products and their business – information that is not time-dependent. We then work out the order to put them out and quickly the organisation has 2-3 months worth of Facebook status updates and tweets for Twitter.
The second workshop is where we analyse your audience. Where will we find your customers? What are they saying on Twitter and where are they on Facebook?
The third workshop is where we bring together the work so far and a consolidated view and workplan. We sense-check dates and how the information will look and whether it will be valuable for the audiences we’ve identified. Plus we go through a few tricks and tips around timing of great content! The output of this session is a working document that can then be used for internal reviews and approvals.
Once approved, we can automate the content or you can have someone internally enter into preferred sites.
The end result is that those in marketing departments of organisations, can focus on responding to customers online and to spontaneous tweets or updates on Facebook that enhance what’s already going out. Doesn’t that sound refreshing? (This is so that Social Media leads to results you seek and so that internally, you can showcase the sales conversations from Online content and show the value of your team’s efforts).
It’s all about setting up great systems for your organisation, optimising your time, reaching relevant customers, and have you do what you’re best at!
Here’s the trailer to a recent Runway Digital’s Digital Treasure Hunt event at Melbourne, Australia where teams quickly learn how to use Social Media. This video received over 500 views on YouTube within the first 48 hours of posting!
If you are seeking to have your team on social media quickly, learn how to improve Twitter, Facebook, YouTube and other sites and an event with lots of fun, get in contact.