Human-Centred Futures ~ Online Highfliers Issue 27

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Hi Sam,

Welcome to the 27th edition of this email. Did you know you can read all past editions right here?

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(Be prepared) This newsletter may have a few more typos than usual. I’m fitting it in in between a hectic play and work schedule and created it in 45 minutes which is a record for me. Hoping your week is wonderful! Have a great one.

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Human-Centred Futures.

Having just received a MASSIVE smile from the checkout person at the supermarket I’m even more delighted with this next phase of greater care, kindness and humanity that’s coming. So many organisations are starting to do more Service Design / Human Centred Design / People Experience Design in part because ‘average’ doesn’t cut it in many industries any more and because customers are global and can subconsciously or consciously demand more (quality / additional features / quicker deliver / better service). Also with more tracking more kindness will be observed and amplified online.

Knowing the supermarket I was in has been doing an internal overhaul for the past few years and training for better customer service and just now seeing the results, it reminds me this is what’s coming for most industries. As a consumer having better service sounds soooo good.

It’s good practice to go the extra mile. Aim high with what you’re doing and challenge others kindly to do the same. Create great ripple effects.

Do More Experiments.

A quick tip for more courage or to move on from indecision: Work out your best guess on the direction to take, make the decision in this direction, take action and call it an experiment. Don’t second guess yourself. Calling it an experiment can lighten your worries or concerns and build confidence in your intuition. Let me know how you go 🙂

Writing Newsletters.

This newsletter marks a year of me writing a fortnightly newsletter. Wahoo! If you’re thinking of writing a regular newsletter and have questions about doing so, hit reply. I’m interested to hear what you need to get your clever online.

Favourite reads & listens:

Great online presence:

  • Search consultant Andrew Bonwick’s articles help his potential clients, reiterate his services and show him as an expert. What articles could you publish on LinkedIn for your customers?
  • The extended list is here and here.

See you next time!

~ Sam

RunwayDigital.com

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