Years ago I picked up the nickname “the reverser” because people sent me words and presentations to cull / review / enhance / ‘make snazzy’ for the monied decision-makers and 80+% I’d find the most important messages in the last few sentences or last page and move them to the start.
I’m all for writing that quickly grabs the reader and is succinct, valuable, engaging, direct, useful and more.
What’s the learning for you?
Write things out.
Then check: Are the most important sentences at the end? Could they be the first soundbites, the first impression, for others?
These quotes help me ~
“Keep taking words out” ~ maybe Ogilvy. Often we say much with few words.
“Make the complex simple and the simple compelling.” ~ unknown
Less is more: especially with online medias that encourage shorter-attentions.
Thanks Lis & Ryan :)
What has enthralled you online recently?
Enjoy these gems ~
Here’s a great explanation of tokens using the example of allowing your neighbour to charge their electric car at yours. Click through to start @ 17:55 mins. This may inspire you to learn about blockchain tech.
Claire – you may want to share this 🙂
Peace and grace flows from Andō. Soak in this refreshing, written river ~ [thanks Ross]
#BrainExpanding: Great to hear the new opportunities from roads moving to tunnels.
I really enjoyed this “The Midas Touch and Mind-Bending Futures” podcast on what’s coming in life and business from Steve Jurvetson and Tim Ferriss – especially the start. [thanks#2 Ross]
Most end of year cards I saw this year were wrapped in thick, unrecyclable plastic so I ordered recycled paper postcards and got out the watercolours.
If you’d like a treat in your postbox, reply with your postal address before 16 December. Let’s have fun.
I’ve had a great surprise this week: a bird’s eye view of a new, massive street art being painted and seeing focused artists Fintan Magee and Jason Parker. They’re painting in all kinds of weather, up and down and across in the cherrypicker (effortlessly working at heights) and their iPhones are getting workouts to check their plan. Seeing them write the original grid with numbers on the empty cement wall then filling in each section with such attention to the shading and colours has been so inspiring. Imagine doing a paint by numbers of this size, to this level of detail and with such success. Whoah! Talent!
Great to see they’re supported by Taubmans (I enjoyed reading links to street art and their history) with loads of paint rollers, brushes and sooo much paint.
If you’re in Melbourne, head down Little Bourke Street, just before Spencer, to see this and others painted. Otherwise, here are the photos as it comes to be (I plan to add photos to this link until the art is completed).
Thanks to Juddy Roller & crews for bringing this to be and to Sarah Moran for helping me track down the artists’ names.
“Fin uses a combination of human and machine intelligence to provide high quality, on-demand assistance so you can focus on what is most important to you.”Product Hunt newsletter.
Fin could save you time and give you more ease. It’s a great time to try it out as “Fin is waiving the $120 monthly minimum spend for the Product Hunt community — you can signup here to pay per request.”
Once again Cal Newport (author of “Deep Work”) has me captivated. In “So Good They Can’t Ignore You” he shares his observations of the 3 core traits in people he’s interviewed that love doing exceptional work:
(1) Impact Creativity (2) (3) Control
He debunks the passion hypothesis (that you need to follow your passions to find work you love) and courage culture (that you need to be emotionally brave too) and instead highlights people who have developed their experience and skills (career capital) prior to using it for greater autonomy, income, flexibility and more.
These summarised notes are worth a scan if you’re not going to read the book (the Audible version is short & engaging).
It’s a fascinating time as always. I’m curious to see what happens with Facebook’s Messenger for Kids and will be looking on to see what the main character in this street art has in his left hand (will let you know)! Haven’t yet mentioned anything about the Apple Watch 3 – after a couple of months I’m a fan!
That’s all from me for now. As always, shoot me a reply with topics you’d like to read – they add extra spark.
VR/AR leaders often recommend it to experience one of our possible futures: ultra-simulation (in 2045). The impressive narration by Wil Wheaton often had me chuckling, the detail in the book astounded me and of course it was fun to hear the vast number of (familiar) 1980’s references.
What senses would you extend?Neil Harbisson talks about going from full colourblindness to installing an antenna so he could hear sound. Apparently the cleaning product isle in the supermarket is like a fun nightclub! It’s an uplifting, fascinating, futuristic, 9:35min watch. Actually even the first few minutes is worth it to imagine a new dimension for you.Photo credit: Ted.com
Rolling Stone followed Elon around for months.Here are a few quotes that struck me:
The Websummit opening remarks are a great call for designers, creators, entrepreneurs and technologists to focus on building tech that is useful and fair for society. Included are: Stephen Hawking on AI, Bryan Johnson on HI, a regulator’s view of Facebook and other ultra powerful tech companies.
Thanks for the laugh David Roberts (of Innovation and Disruption at Singularity University). Here is his bio: “His fascination with technology began In fourth grade after building a hovering electric drone, to carry his younger sister to the bus stop, powered by what was formerly his mother’s vacuum cleaner, and fortunately limited by the length of an electric power cord.”Have you added humour to yours?
PS. One of the companies and experiences that have most impressed me in the last couple of years is Manly Ocean Adventures. Knowledgeable, exceptional value, and thoughtful, they’re advertising their incredible experiences (with or without whales) as great Christmas gift ideas. If you’re near Sydney or your people are… this could be for you!
PPS. in a previous email I wrote about the Apple Airpods. My update from a month of using them is that I’m still loving the earphones quick change between computer and iPhone and watch phonecall pickup. I am missing the ease of the Jaybirds hanging around my neck. The Airpods are a bit more of a cognitive load for me. They’re fiddly to remember where they are / to put in my pocket when I’m on the move and I sense I’ve a higher risk of losing them. Jaybird X2 Sport were around my neck all the time and I could use one or two earphones and never think about the battery or getting into the practice of taking out one Airpod during a long phonecall to make sure I have enough battery. The tech of the Airpods is beautiful and clever and it’s wonderful they can be used across many bluetooth devices – not just Apple’s. Airpods around the neck!?!
Elon Musk says his massive visions are all about not wanting to feel sad about the future. He suggests people need things in our future to feel excited about (such as the real possibility of a civilisation on Mars). Such simple perspective that’s leading to significant global progress, innovation and inspiration.
“Fundamentally, the future is vastly more exciting and interesting if we are a spacefaring civilisation and a multi-planet species”
“You want to be inspired by things, to wake up in the morning and think that the future is going to be great. And that’s what being a spacefaring civilisation is all about.”
His insights have inspired me across topics from entrepreneurialism to intentional visions to being playful while aiming high – perhaps they will for you too via this easy YouTube playlist. Press play and watch each one.
One of the fascinating things is that Tesla’s mission is about influencing the industry (not just selling cars) and if they fail, they’ll have influenced other car manufacturers to progress their sustainable energy cars.
He recently promoted GM making electric cars:
Elon’s Top 5 Areas for Humanity.
The five areas Elon sees as important to work on now for humanity:
Doing Artificial Intelligence (AI) “in a good way”
Reprogramming genetics – including higher bandwidth to the brain. Whoah.
Self driving cars
One for the history books!
Since we reuse airplanes, we might as well reuse rockets! Go SpaceX!
Favourite reads & listens
“Option B: Facing Adversity, Building Resilience, and Finding Joy” by Adam Grant and Sheryl Sandberg is a guide for being a great human, a great friend, to those going through the grief of losing a loved one and tips for people who are directly going through mourning. There were snippets in there about resilience and adversity that could apply to other aspects of life though it was predominantly about Sheryl’s story of her husband unexpectedly dying at 47 years old and how she coped and performed with the help of supportive colleagues at Facebook, friends and family and includes the wisdom that helped. An emotional rollercoaster and a book for life that I recommend. 6 hour listen on Audible.
Melburnians – Dior is here ’til 7 November. The scale of this exhibition at NGV is brilliant as is seeing the House through the years. Worth a couple of hours. If you’ve seen the Dior and I documentary you’ll enjoy the familiarity. I was mesmerised by this Autumn/Winter 2017 show on the big screen:
Ski like a girl talk by Lynsey Dyer. Lynsey started She Jumps which teaches girls and kids to: Find your own magnificence and sense of belonging through: 1. Have a goal 2. Lighten up on yourself 3. Be your own best friend 4. Listen to your intuition 5. Accept all the parts of yourself.
My new airpods are as excellent as people say they are. Effortlessly (so fast) changing and connecting between computer, watch and phone, and comfortable. Ohhhh yeahhh….
Enhancing Human Intelligence (HI) via a chip in your brain. What’s possible? Bryan Johnson provides food for thought and insight.
This week at Runway Digital, we’re excited to give you content planning insight (templates, guidance and clever tips) via Twitter, Google+, LinkedIn. Tune in on your favourite channel to Lift Off!
We think simply about content (tweets, Facebook posts etc) – combining both spontaneous and automatic.
Spontaneous: you want to share there and then in the moment. It may be very time-relevant. (Often the easiest and what people and companies do when they start publishing on Social Media.)
Automatic: plan ahead campaigns that will engage, entertain, teach and provide value to your audience. Schedule using Buffer.
Planning content starts with thinking about what your audience loves and needs. What can you provide. Plus, how you can provide to save them time. (Your audience reading and watching lots online may delay them doing what they need to.)
Now’s the time to think about topics you want to publish through the year and how often. A good start is month by month. What do you want to publish in January and February? Do you want to post once a week or once a weekday?
Then – if you have the time – get into more detail. Think about topics that you want for a few days / weeks – sometimes referred to as a campaign. Perhaps there’s a topic that is important and one around a product you have for your audience. Think about how it’s best distributed – via a combination of Facebook offers, tweets, Facebook posts and would a Pinterest board be useful. What time is it best to send each of these posts and how could you get influencers in your market to be involved? Is there a way to include also in your physical marketing – e.g. brochures, signage.