Trust, Business Growth & Optimising Sales 😍 😎 💪 #58

Trust, growth and optimising sales

In Dan Pink’s “To Sell is Human” book he mentioned we’re now all in sales.

In the past few weeks I’ve been optimising a system to connect clients with large volumes of relevant potential customers. It could be called sales.

In refining this system, I’ve realised that now there is a massive opportunity to quickly find people online who connect with you as an individual – to find the people who will be inspired to quickly become customers, be ultra-helpful in sharing your business via word of mouth, as well as helping find answers.

The thing is, now you can connect with anyone. You don’t want to be connected to everyone. Business is fast and there are loads of messages, notifications and as the volume increases, people increasingly look for people they trust.

Being connected to highly relevant people who ‘get’ your way of thinking, your values/philosophies, your work and style… people who trust you… means you can quickly gain answers, do business together, ask for connections to potential customers and more.

LinkedIn and other social media services provide quick messaging. If you’re connected with highly relevant and engaged people you have less noise in your network and you can quickly message and create progress.

And that’s the key!

I’ve been saying for years: grow your relevant online audience, find your “niche-niche” people – the very select group of people in the world who know and respect you. Don’t bulk up your LinkedIn connections for the sake of likes and numbers, grow your relevant audience so you connect and engage with people who’ll take action.

Start now – type in a topic of interest in LinkedIn search and refine the search to your city. Click on ten profiles, read their summaries and if you’re inspired by what you read and see, hit connect. (Leave the others.) When connecting, include a message that explains why you’re interested in their perspective and what you’d like to learn from them. Be real and honest!

Repeat the process. Aim for 10-50 messages a week. Go! Discover your international peers and future colleagues.

Time is of the essence and fast progress is within your reach.

You don’t yet know the gains you’ll have in the future…

Tim B – thx again for the excellent session & sharing this post.
Cam – yesterday’s chat inspired this!

This is Giles’ post that explains the automation tool for LinkedIn connections and messages, combined with LinkedIn Sales Navigator and a few other tools. We’ve refined this slightly and tailor it for relevant audiences.

If you want to connect with more highly relevant people / customers, book in a session with me.

Enjoy these online treats ~

Fabulous, brand-relevant heading on Bitly’s recent questionnaire:

Succinct and engaging words (great example whether or not you’re wanting to raise cash for your business):

Fun quote (via the Facebook newsfeed eradicator!):

Another on business culture: “The Heartbeat” by Fred Wilson – I love the opening line “The best companies I work with have a heartbeat, they operate on a pace and a cadence and a rhythm that is…”

I’ve been working with website hosting company, Serversaurus. Here are a few of the tips I’ve picked up about website hosting.

Just in case you’re listening to a Tim Ferriss podcast I’ve recommended and can’t bear the first few minutes, know that I generally skip the first four minutes so I’m straight into the introduction and interview. May that be useful!

Wishing you well,

Creating Online Energy, Rejection Therapy (Whaaa?) & Getting Brilliant People to Surprise Themselves 🌟 💭 💎#53

Create Online Energy.

Regularly meeting new people who’ve contacted me to meet-up brings a vibrancy to these emails that I hadn’t predicted. I’m usually on a high on the return walk where I’m jotting down tips or ideas discussed or topics that have reappeared from other conversations – showing these topics are something I’m wanting to explore or refine.

I’ve found 1-2 hours a week to meet new people without an agenda provides an invaluable space to reflect, think out loud, learn, connect with relevant people and open up.

We chat about things like self driving cars transporting mini veggie gardens (!!), new local eateries, improving mental health via new platforms, the richness of human connections, what’s happening in Australia and internationally in the digital / business / customer experience / service design / innovation / blockchain / growth hacking / future arenas, how to help each other’s work, make helpful business contacts and so much more.

In the past I’d take time to check my diary for free space, research and evaluate meeting someone. Now that time is spent in the meeting discussion – made even easier by sending my Calendly link so others organise the meetings – GOLD! Sometimes I research the person online as I’m walking to the meeting, sometimes I don’t – there’s always connections to make.

In some of the meeting I may have the LinkedIn app open to connect them with relevant people on the spot so I’ve nothing to do afterwards. “Breeeeathe…”

Often we’ll be so fascinated with a variety of topics that we leave each other with a hug and a massive grin.

If you’re thinking about Calendly, here are my setup tips ~

  • (Calendly is linked to my Google Calendar via my gmail account)
  • Make the link fun & engaging for people. In my Description/Instructions I’ve added: “Go to Patricia’s on the corner of Little Bourke and Little William Streets ( and I’ll magically appear.  I’m [my phone number] if you need me.  “magically appear” is thanks to Matt Allen – it works!
  • I’ve up to 2 coffee meetings a week.
  • 45 minute meetings – for focus (with transit, it’s roughly an hour).
  • Ask for the person’s phone number in the meeting setup.
  • Meeting venue is one I love + available times are when the cafe is quieter = shorter queues and more space.


Rejection Therapy!

Jules Lund is fast-becoming the Aussie-accented @GaryVee which is great to see. Yesterday’s short video showed the surprising gains from having regular courage to request things from others and open up. Who knows what could happen! GO!

Here’s what I’ve recently loved seeing online:

Tobias‘ sudden explosion into hightop making ~

The way Fitzroy Academy’s course trailer, playing on, had me pausing other things to watch it. How good is that!

The idea of getting “brilliant people to surprise themselves” – thanks Fred Wilson.

Newsletter intrigue and fun from CHE ~

The timely & kind email from BlueBoat before the end of the financial year.

What could you send?

This fascinating read on the realities of the sometimes tough role as a founder and the sweetness too ~

How sweet is food ~

Set yourself up to win! ~

The amazing feeling of slow motion ~


What do you want to see next?

Have a fascinating fortnight!


If you have a fascinating link or cool project that you’d like mentioned, please hit reply.

Enjoy reading a variety of topics in past editions here.

Learn about blockchain technology and cryptocurrencies through this prioritised list of 50+ tips.

Here are my MelbourneVictoriaHobartCardigan (Wales, UK), Hakuba(Japan) and Bali tips (includes Google Maps lists). Where are you travelling?

The extended list of great online presence is here and here.

Fascinating audiobooks & podcasts.

Watch something fascinating(updated in the past fortnight)

Say ‘Hi’ on Instagram. Let’s connect here or here.

If you were forwarded this newsletter and you like it, subscribe here and I always appreciate you sharing it.

Email explainer is here.

Update subscription preferences or *gasp* unsubscribe if this is no longer relevant to you. See you again sometime  👋 😄

Bento Boxes, Kelly Slater’s Innovation & Josh Waitzkin’s The Art of Learning 🍱 🏄 🔥 #46

Open Up To New Tech.

In many facets of life people are fearful of and threatened by the new. This is often obvious in tech.

“we humans sure are insecure when it comes to technology”
Matt Simon of WIRED

If you arrive at a new technology do your best to see it proactively as something to uncover, discover its usefulness, learn the risks too, use positive languaging to see its usefulness take off. When you see the media and others discounting or fearmongering a technology, dig deeper and find your own perspective and reasoning. Self-driving cars, blockchains and digital tokens/currency are a great example.

Would we already have safer driving conditions if more senior government and business leaders, the media and others proactively talked about and influenced the use of the technology? I imagine so, especially when taking into account the risks from the prevalence of phone use while driving. We’ve heard many times that the data shows self-driving cars are safer than human drivers yet the media focuses heavily on cars being hacked. The implications of being hacked are concerning though the conversation can be more constructive and uplifting.

From the new developments around you, what are the opportunities for you as an individual?

Use this calm WIRED article as inspiration. (Thanks Claire.)

Bento box competitiveness.

I had a sensational time recently learning how to make osaka-style okinomiyaki at a dinner party. Flipping them was good fun! I also learnt about the competitiveness around kids bento boxes at some schools in Japan. HAVE A LOOK AT THESE…. (I’m so impressed.)


As a new surfer I was rapt to hear about Kelly Slater’s wave pool. He and his teams have spent years innovating to create perfect, tailored waves and the results are thrilling – even if you’re not a surfer.

In September the world surfing league are holding a competition there which recognises that artificial waves offer a consistent wave for each competitor to show their prowess and personal style.

Enjoy the fun of these videos:

Wave pool built by Kelly Slater

The intentions and when it all started working.

Drone view showing the technology. How’s the train on the side!?

The Art of Learning.

The Art of Learning: An Inner Journey to Optimal Performance” by master Josh Waitzkin is a peaceful, kind offering of clever learning and high performance tools, including insightful stories from Josh’s life in uncovering top human performance. Towards the end the steps in creating a calming trigger for high stress situations is fascinating. Enjoy this one. [I know you will Pete Spence!]

Favourite reads & listens

  • A great talk that I’ll be watching again on creating an integrous life – even just the last few mins. Thanks KP!
  • 1. Sleep 2. Water 3. Food. Simplez.
  • This quick “five second” tool for getting stuff done and helping you out of procrastination / a lack of action on important things is great:When you have an instinct to do something or have a great idea, immediately countdown 5-4-3-2-1 while taking action. Try it out![Wend – your clients may enjoy this one.]

The 5 Second Rule: Mel Robbins

Great online presence

  • The simplicity and power of Dan Wernah‘s website.

After my last email highlighting to bulk-unsubscribe from newsletters a few people unsubscribed from this one. It’s fun to see people taking action. How’d your unsubscribing go?

Look out for the Falcon Heavy (and accoutrements) launch. It’s scheduled for 6th Feb.

Happy end of January!
~ Sam

Thankyou! Happy 2018 🙏 ⭐ #44

Happy 2018!

Have a marvellous year.

What do you have planned?

Happy Touring.

The images above are of a sweeeet little Pizzeria in Lorne – 2 hours drive from Melbourne.

As the year starts, perhaps you’ll be out and about in Melbourne or Victoria or planning a trip here?

I’ve created two lists of places that impress newcomers (and me):

Stylist, blogger, cook, local and all-round beauty Michelle Crawford has created this one for south of Hobart too.

Bruny Island and the Huon Valley are soooo good!

2017 in the Rearview Mirror.

Professionals I admire regularly do a ‘year in review’ process.

I enjoyed reading this “Putting the Year in the Rear View Mirror” from Fred Wilson on his planned process and his colleague’s 2017 post.


It’s my second January of writing this newsletter – may you have gained a lot.

Thanks for the appreciative replies and the interesting links, suggestions, and more. They inspired me to reply to the writers of newsletters I received… Great #rippleEffects!

Special mention goes to Pete Spence who enthusiastically replied to every email. Hi Pete!

Last year I didn’t blog or tweet as much and focused on writing these emails each fortnight and keeping this tips page up to date with links to great podcasts, favourite audiobooks (from over 4 days of listening through 2017 – thanks Audible), motivation and encouragement as well as easy ways to see previous emails like this one.

This year YouTube playlists that I’ve embedded in webpages, google doc’s and Maps lists (like those mentioned above) that I’ve messaged or emailed to people made things easy to improve and quickly update. I often think through where my core data should start/reside for quick use by me and others and these experiments worked.

I’ve a few minor tweaks in mind to this system. Other than that, its working well so I’ll keep it all flowing in 2018 and let you know the new ideas that work.

Coaching Awesome.

The professionals we worked with this year wished to reach a wider audience with their work and to upgrade the way they communicate what they do, their style and their vision.

We do a first session to map out desires, clarify audiences, style, sites, time available each week, and working out activities to do. Sometimes via shared screens we update website/Twitter/Medium/LinkedIn words or setup a Google document to tweak profiles over time. Sometimes we bring in other experts to progress goals. Often we introduce relevant people via LinkedIn connections.

Then each week I receive an email with:

  • What was achieved compared to the week’s plan
  • What’ll be achieved next week
  • What they’re proud to have achieved

The structure of these emails was inspired by how high performers keep themselves accountable quickly and with low effort. Our clients are self-starters – go-getters who make things happen fast – so this type of easy self-reflection and management works. I’ve found this email a great way to get a sense of what’s needed to heighten progress and my quick reply is usually a mix of encouragement and digital direction suggestions. Good for both of us to be in weekly contact.

The next session is a few weeks or months later. This is where we work out the ongoing plan.

If this sounds of interest, reply with any questions or book my next available coaching slot on the 23rd January.

You can also DIY with this online flight training.

Quotes for your 2018.

Enjoy kicking off 2018. Here’s to you!

~ Sam