Amongst current organisational terminology of lean, agile and service or human centred design, there’s a missing piece: audaciousleadership.
That is, believing in and having conviction on a seemingly impossible idea, knowing that the context around the idea may change in time towards the idea being possible, trusting your gut instinct that drives you, and having the courage to take inspired action.
I’ve often seen the result of these activities: surprise, delight, shock and awe that something that seemed impossible was… indeed… possible.
Elon Musk attracts many world-wide fans. So many of his plans seem audacious.
What’s your audacious idea?
Get in touch if you want help planning how to make it a reality. It’d be great to see you fly.
A great Social Media Case Study helps you to tweak your Social Media Strategy and plans. Here comes the Hiut Denim on Social Media Case Study.
Who is doing well on Social Media? Hiut Denim… And your business can too!
Hiut Denim make exceptional jeans. They’ve a big mission to gain hundreds of people their jobs back from their Welsh town’s closed down jeans factory…
Captain Sam Bell travelled to Hiut Denim to spend time being inspired there last year.
Hiut Denim on Social Media Case Study
Online, Hiut showcase beautiful objects made by similar companies who put a lot of thought, effort and beauty into their products. They show trends that have come to life, great quotes and interesting areas of their business (such as the “Grandmasters” who make the jeans).
Hiut don’t show everything of the business.
Just enough to fascinate and have you wanting more. (You don’t need to know everything!)
Hiut Denim creates mystery around the every day life of making jeans.
Get in touch if you want us to add to what you’re doing. We’re full of great ideas from great businesses such as Hiut and we are inspired by you. We seek to work with amazing people and brands, like you.
You or your company may be next on our flight plan!
Having followed model Coco Rocha since I came across her advocating women empowering themselves in less of the ‘bra-burning’ feminism ways of the past and more in line with ‘just be who you are and do what you do well’, I’ve enjoyed seeing her putting her wisdom and humour online in words and showing behind the scenes to her fashion shoots.
She’s connected with leading digital people so is often using the latest app’s / technology and she led the way with her website being an integration of app’s and sites she uses – her blog reverse-chronologically shows her most recent Instagram photo / blog post / video – which gives her website a dynamic and alive perspective. Clever. The more alive your website, the more it’s a reflection and extension of you in real life.
Coco Rocha does a great job of showing she’s a model and more. She’s a wife, she’s clever, she’s on TV, she loves fun holidays, is a fashionista and more. Coco is showing her uniqueness – certainly not everything she does, though enough to invite others to learn more of what drives her and the contribution she’s making.
She’s real.
Her Social Media efforts have afforded her fabulous opportunities – in the past few weeks, she has started to do a lot more alliances with brands using all of her Social Media channels. She’s a leader in this space.
What can you learn from this – how are you leveraging your online profile and are there clever campaigns Coco is doing that you can use parts of to suit you?
Go. Do! Be great. Lift-off online!
We’ve created collections of people and businesses being real and fun online (click through to this Pinterest board or the same great examples via Facebook). They’re to inspire you to showcase what’s unique about you and your business online – to whatever level you’re comfortable with. Go do it.
Jamie Oliver is a #highflier on Instagram. Within a few minutes a photo on Instagram has 200+ likes from engaged people and generally each photo reaches over 16,000 likes and numerous comments. He recently flew to new heights with a massive number of comments to an instagram photo – see our recent blogpost about it here.
Jamie Oliver has been profiled in any training course we’ve done. He’s so easy to use as a great example of someone showcasing who they are online. His recipes, life, restaurants, and food are fascinating to many.
Great words.
And he’s fun, down-to-earth and mischievous.
His website and blog and many food ventures are always supported through creative social media and he is personally involved, sharing interesting insights to his life.
His posts on Instagram average one per day. He’s consistent.
This is possible for you through following these tips:
Review who you wish to reach online and where they are, what sites they use, what style they like, what words / videos / photos are engaging them.
Look at examples of people and businesses being real and fun online (click through to this Pinterest board or the same great examples via Facebook – they’re to inspire you to showcase what’s unique about you and your business online – to whatever level you’re comfortable with) and work out your personal style – hot tip: what comes naturally to you is sustainable over time.
Review what information you want to put online – words, videos, photos, audio – and what sites (Twitter, Instagram, your own blog/website, Facebook, Quora, YouTube, Pinterest) you tend to – which are easy for you.
Review how often you can be online – be ruthless – do you have an hour a week, or more or less. How often do you wish to post something online and on which sites? Allocate time in your diary if this helps. Remember to allocate time to replying to people too – this may be ‘on the fly’ as you’re commuting or doing other activities, if you have your sites on your smartphone/iPhone etc.
Allocate time up front to do training to learn new sites.
Work out how you wish to link your words with the business you work in – do you want a link from your website to your business?
These are the main tips, plenty more to cover on other blogposts we publish and they are all available, tailored to you via our Online Coaching sessions – click here to learn more – or contact us using the form on your right or by clicking here. We’d love to see you looking amazing, showcasing your clever online, and attracting new customers or relevant people that have you connected to interesting people in the world and locally.
If you’re interested in clever online engagement of many people, have a look at Jamie Oliver.
He has many social media sites and is successful on Instagram on most days. Today he asked his (highly-engaged) community of people which cover of his next magazine to choose and received 8,862 comments (and 4,802 likes).
It was a quick ask of people who are already engaged after many months / years of following Jamie across many channels – magazine, TV, radio, YouTube, Facebook, TED.com, Instagram, Twitter, his website etc etc etc.
Update 15 May, 2013 – this post on Instagram now has 13,200 comments and over 7,000 people liking it. How’s that for people engagement?!
We’re interested to hear from you viaTwitter,Google+, orLinkedIn.Hear’s to your lift-off!
