Businesses with Online & Social Media agility ~ and how you can have it too.

Blogpost by Runway Digital Capt’n, Samantha Bell.

James Noble recently instagrammed this photo of a great ‘upcycled’ takeaway coffee carrier.

I re-grammed it (repeated it on Instagram) and tweeted it, with effusive excitement about recycling, reduced waste and innovation. I cc’d various cafes who may be interested to use this carrier.

Jackson Duxbury of two cafes, Dead Man Espresso and Common Galaxia, within moments replied with “approved”.

Your organisation can have this ‘agility’ too: an interest in listening to customers, systems setup so that staff check and reply in real-time, and a fun, upbeat style that engages.


It involves training your people in using online sites (preferably sites they’re interested in – such as Instagram and Twitter – and that your market / customers are using), setting up processes with times that people are listening (or perhaps your employees are often online checking as Jackson is), and defining the style and tone you wish to use for your business. As your people use online more, the style and process will be natural extension of every day business.

Contact us by clicking here. We’d love to co-design an easy, fun and agile system that suits you and your people.