As you transition your Linkedin profile to stand out, you’ll contemplate what makes a perfect Linkedin profile photo.
Having an old photo or a photo that’s “just OK” probably won’t do you any favours towards having an online personality that reflects you.
Plus, such a photo will create more discomfort knowing you should update it sometime… and more discomfort when you direct someone to your Linkedin profile …especially in those moments when you don’t have time to fix it… Ughhh!!
It can be SO MUCH EASIER!
Get to it!
Whether you’re representing a company or yourself, you want potential clients, customers, employers and your targeted Linkedin readers to associate you online with a feeling of trust, long-term success and satisfaction.
Stand proud and represent your organisation and yourself (your personal brand) well online! Impress your colleagues, boss, friends and targeted Linkedin readers.
Having a personality online that reflects you saves time in the long run.
Having a great photo is well worth your time!
And remember, people like connecting with other people.
If people like your photo or feel engaged with your Linkedin profile, they’ll read on, contact you, click through to read your online content and more…
Here is practical advice and tips with recent professional examples for you:
What makes a perfect Linkedin profile photo?
1. WARM TONES
Having a sophisticated, professional photo that’s warm and engaging pops out when your targeted reader views your profile – especially if they are used to other profiles or reviewing others. Standout!
2. NATURAL SMILE
Bring your online presence to life by incorporating who you are in real life. Add to Linkedin a photo of you smiling, looking as you do when you’re keen to welcome someone. It makes you instantly more trustworthy!
3. CLOSE UP
Closeup, warm and smiling looks great both on your profile and also in a search surrounded by other photos.
If your photo is recent, there is less distraction when you meet someone face to face after they’ve seen your Linkedin profile.
Casual may standout for your targeted Linkedin reader. Showcasing you at work does too. Choose a look that works in your industry, your employer, you and your targeted reader.
6. CREATE A SMILE!
Go on! You can choose to create a smile with your photo as Josh has here. Engaging your audience is fun.
7. CHECK you standout
Do a search for your first name on Linkedin and check your photo stands out amongst others. Simple!
8. NO PHOTO?
Call a friend or a professional photographer. Update your photo THIS WEEK!
This is a PDF file of the graphic above (PDF can be easier to read). ????
If you’re uncomfortable about your presence on Linkedin, download this book and take 30 minutes to fix the important sections!
Thanks to Anna, Yvonne, Grant, Jenna, Charlie, Josh for having such wonderful photos!
Anna Draffin – https://au.linkedin.com/in/annadraffin
Yvonne Feehan – https://au.linkedin.com/in/yvonnefeehanhays
Grant Johnston – https://au.linkedin.com/in/grant-johnston-17bb13
Jenna Lewis – https://au.linkedin.com/in/lewisjenna
Charlie Simson – https://au.linkedin.com/in/charliesimson
Josh Capelin – https://au.linkedin.com/in/joshcapelin
Here are 8 changes to your LinkedIn account and a cheatsheet (wahoo!) that will help to attract relevant people to your profile and if you’re job hunting, they’ll help find your great next role.
If you’ve discomfort that your Linkedin profile is not good enough follow these steps and make sure your Linkedin presence and profile is as outstanding as you can make it. It’ll help to attract the right people to progress your work.
8 Changes to your LinkedIn Account
- Who do you wish to reach?
- What do you wish to achieve through using Linkedin?
- Clarify your rules for accepting an invitation.
- State how much time you’ll dedicate to Linkedin each week.
Use Linkedin as a tool rather than being on it for hours!
2. Make contact easy!
Make sure your email and website details are clear. Create a unique link to your Linkedin profile.
3. Make an impression!
Add that fabulous headline and photo! Jam-pack your Summary & Experience section with the things you are proudest of that’ll connect with those you want to attract. Keep it succinct! Add words your target reader will search for. Once saved, check the organisation’s logo appears.
4. Add extra sparkle
Inspire your reader with additional information in these sections: Education, Volunteering Roles, Additional Organisations (especially if you’re a Member or Fellow of an organisation), Certification (remember that Management course you did last year?), Publications, Projects, & Donors & Awards (include internal awards even if they’re small!). Rename courses (within reason!) for people to quickly understand.
5. Help your customers check in
In Skills, add words that your target reader will search for. Most important skills at the top. Use customer- and industry-relevant words to describe what you do and your value. So exciting! Delete irrelevant skills (e.g. Microsoft Word for more senior people).
6. Polish your shoes
Brief your colleague / friend on who you wish to attract and have them review and provide feedback on your profile. Make sure spell check is complete and formatting is consistent. You’re looking fine!
7. Greet those you know
Connect your address book to Linkedin. Make sure it includes email addresses of your current and previous customers, colleagues, suppliers, business partners and clients for the clever Linkedin elves.
8. Create Linkedin Karma
Acknowledge people in your team publicly after finishing a project via Linkedin recommendations & often it’ll be reciprocated. Ask high profile leaders and influential people in your industry to provide you a recommendation, provide them with an example.
9. Tweak your settings
Turn off most email notifications. Leave important ones on!
10. I like this profile…
Create a bit of mystery in your profile so people will want to know more 🙂
This is a PDF file of the graphic above (PDF can be easier to read) 🙂
Go beyond your current discomfort with your Linkedin presence and feel comfortable with your Linkedin profile and promotion: