More information is available on the event site, such as what to bring and what we will cover, here is some of the details:
If you’d like to learn fast-tracking ways to use Social Media so that you and your business look great, come along for a fun day of learning on Friday the 21st of June. Previous courses like this have seen our participants flying high online creating their own relevant Facebook groups, clever usage of Twitter, Facebook, Instagram, and importantly building diverse networks of like minded people who are interested in Social Media.
Cancel everything else, book a sitter, get someone to pick up the kids, and come along! See how to enhance your LinkedIn profile (or start it), learn how to optimise your use of Instagram, LinkedIn, see interesting examples of Pinterest, and hear tricks that save you time. Bring your questions…
Runway Digital’s director Samantha Bell will be running the Sydney Social Media Workshop and has six years of business Social Media experience here in Australia and internationally so she’ll give you lots of tips relevant to you. She will show you the latest international Social Media trends and you’ll also learn from people of the Northern Beaches area who come along.
The Sydney Social Media Workshop is deliberately at a low cost for you due to Samantha’s ongoing committment to connecting people and to ‘closing the digital gap’. To enable you to quickly get up to speed and to make it easy for you to create Social Media that works for you personally. If you have a business, you will pick up effective ways to gain business benefits.
This one-day session (9:00am – 3:00pm) will cover these topics and more: * Learn how to strategise your Social Media. What can you do with the time you have available? Which apps, tools, sites and systems can save you time, help you do Social Media on the fly and integrate with your life easily. * How do you connect with like minded people, businesses, clients. * Plenty of time for questions to be asked and answered.
There will be a lot of examples of showing individuals and organisations who are using Social Media well during the course and links for you to refer to after the course.
For those who want a LinkedIn profile, we will help you start. By the close of the course, you will leave either with a complete profile or clear steps to finalise it.
Looking forward to seeing you then! Sam Bell from Runway Digital.”
This event is brought to you by clever Christy Kemp, the wonderful Runway Digital support crew and the Avalon Recreation Centre.
Ok, this quick blogpost maybe helpful if you’re needing to recruit social media people and you’ve not yet done much online (or done many innovative aspects of online).
First up, remember the potential people looking at your organisation will look at what you’ve done online and consider whether you’re the right style for them.
Consider creating something clever online so you can attract the desired person who will continue this for your organisation. This is your chance to do something to start the innovation you seek. It doesn’t need to be that much or that complicated – just something that shows your organisation is up with the trends and can match the person’s style and provide the environment for them to explore great ideas online – for example, a Pinterest board or a blog. The photo above is Virgin America’s latest fun Instagram campaign, Target have great campaigns on Pinterest, and an employer of world talent: Zappos showcases their alliance with Lead In to support for people’s careers. Here’s more examples for you of innovative Pinterest uses.
Start somewhere. Do something to respect those you’re recruiting. And if this is too much, start a new twitter account with the bio saying “This account is all yours, we’re not there yet – you’ll help us to be” (15 minutes work). Or put up a fun page on your website that talks to them in engaging, possibly apologetic tones (coordinate with your web person – it may take you 1 hour).
If you’d like support creating something like this, we’d be delighted to help, get in touch!
This week at Runway Digital, we’re excited to give you content planning insight (templates, guidance and clever tips) via Twitter, Google+, LinkedIn. Tune in on your favourite channel to Lift Off!
We think simply about content (tweets, Facebook posts etc) – combining both spontaneous and automatic.
Spontaneous: you want to share there and then in the moment. It may be very time-relevant. (Often the easiest and what people and companies do when they start publishing on Social Media.)
Automatic: plan ahead campaigns that will engage, entertain, teach and provide value to your audience. Schedule using Buffer.
Planning content starts with thinking about what your audience loves and needs. What can you provide. Plus, how you can provide to save them time. (Your audience reading and watching lots online may delay them doing what they need to.)
Now’s the time to think about topics you want to publish through the year and how often. A good start is month by month. What do you want to publish in January and February? Do you want to post once a week or once a weekday?
Then – if you have the time – get into more detail. Think about topics that you want for a few days / weeks – sometimes referred to as a campaign. Perhaps there’s a topic that is important and one around a product you have for your audience. Think about how it’s best distributed – via a combination of Facebook offers, tweets, Facebook posts and would a Pinterest board be useful. What time is it best to send each of these posts and how could you get influencers in your market to be involved? Is there a way to include also in your physical marketing – e.g. brochures, signage.
Runway Digital is presenting for the City of Boroondara.
“The first workshop in the new program will be presented by Samantha Bell from Runway Digital and David Hood from the Collaboratory.
They will demonstrate the latest social media tools and some innovative examples of how not-for-profit organisations are using Facebook, blogs, Twitter, SMS, e-newsletters, Flickr and YouTube to broaden their membership and engage with the community. Learn how to improve Twitter, Facebook and other sites quickly with in a focused, strategic approach to online.
Date: Wednesday 30 November
Time: 10am – 12.30pm
Venue: Boroondara Room, Camberwell Council Offices, 8 Inglesby Road, Camberwell
For bookings and more information: phone: +613 9278 4753”