Pokemon Go shows the next dimension in life.

Hello!

Nintendo’s runaway success Pokemon Go arrived to smartphones last week and it’s an AMAZING example of what we’re about to integrate into work and life.

In case you’re disinterested because it sounds too much like playing a game or you’re weary from yet-another-new-digital-craze, get ready to be surprised by how your world is gaining…

…another DIMENSION.

Seriously.

First up, here’s what Pokemon Go looks like. It’s called “Augmented” Reality (AR) because the real imagery on your screen is overlaid with objects.

Photo credit: Techcrunch

Millions of people are using it… (but there’s more – keep scrolling down…)

This is the AMAZING bit (I’m hoping you can read this – if not, click here or zoom your screensize):

Even if you never use Pokemon Go you now know an Augmented Reality smartphone app brings about exercise, exploring, chance meetings, connections between people, and potentially reduced racism. WOW.

Essential reading (or listening)

Next, is understanding the unlimited opportunities that AR and Virtual Reality (VR) provide in health, efficiencies, quicker new products and services, easier learning, testing and risk-reduction, and so much more.

The best way to learn this is through reading or listening to this exceptional 32 minute podcast to understand the applications of VR in our day-to-day lives. I want to hear what you think too (hit reply).

Warning: This podcast will have you feeling you’re more prepared in business.

There are so many potential gains from AR and VR and increasingly new uses and outcomes are becoming clear.

As we integrate more technology into our lives, our life experiences are changed and enhanced. There will be advocates and critics.

My role here is in guiding you to see what’s coming.

Start to imagine what you could overlay on your current reality. What do you see?

Happy travels!

~ Sam
Runway Digital.com

P.S. Here are four quick AR examples:

1. Life: AR app shows you the nearest train stations, updating as you move

2. Learning: Move the Sky Guide app across the sky and it displays constellation names as well as links the stars with lines and pictures.

3. Fashion: Retailers such as Burberry increasingly use AR for customers to experience other dimensions of their products instore, at home or on the go.