With markets pulling for faster delivery of new products and services, businesses and people become streamline their communications, processes, decision-making, become more productive (!!) and introduce new, useful digital tools/software. Individuals refine their information sources such as Twitter, LinkedIn and favourite apps as well as connect with relevant peers so they can quickly hear / learn about new business models, innovations, risks and opportunities.
As individuals, honing digital leadership skills and having a proactive mindset is increasingly important – even if it feels like it’s never-ending. We’re now in a continual learning stage of human evolution.
As businesses, developing digital leadership is often a blindspot that isn’t being addressed.
There’s lots of examples of businesses that were ‘disrupted’ or not ready for market changes. Leaders in these organisations assumed they were doing a good job at the time. We’re here to make sure you, your team, and peers are well trained, up-to-date, and savvy with current market trends, tools, increasing you personal productivity and constantly learning.
Digital Leadership covers many aspects, outlined here:
Use this Digital Leadership model as a checklist to know where you’re at with your digital learning. Incorporate each segment of the pie first, then continue to deepen your experience, skills and understanding of specific segments relevant to your job. Below you’ll see more detail on each piece of the pie.
Quantifying the Gains of Developing Digital Leadership.
If you’re writing a business case to gain budget to add digital leadership to your organisation’s learning, here’s what digital leadership training and coaching can lead to (from our experience):
- 300+% increases in business leads (this is what we have achieved on LinkedIn) and sales conversion from relevant/qualified leads.
- Spotting business risks or opportunities quicker.
- Greater workplace agility.
- Faster working relationships with new team members, rapport, and outcomes.
- 24 hour a day personal promotion to attract interested and relevant business stakeholders such as press, potential partners, clients and influencers.
- Sharing experience and knowledge leads to learning, promotion to wide networks, and collaboration opportunities.
- Publishing online means relevant people find you. This increases impact, leads and outcomes.
We design programs to involve top talent and senior leaders. We look to involve early the people with a natural tendency and use of technology, as well as those with an awareness and fascination with future trends.
It’s about being able to very quickly uplift the majority of the organisation, learn from each other and get on with the work at hand with new mindsets. Here’s how we trained an organisation in 3 days and improved everyone’s Linkedin profile.
We’re here to help. Get in touch to explore.
Here is your Digital Learning Plan (and the detail of the Digital Leadership Tool):
Digital Leadership “DQ”: Mindset + Knowledge + Agility
Mindset & Behaviours –
* Awareness of & openness to rapid change.
* Online behaviours – Integrity, openness, respect, empathy, prudence. Participate, know the rules, timely responses, disclosure, engaging & sharing, being aware of the risks you create from posting certain content.
* Listening, social & emotional awareness, respect of others’ ownership & empathy.
* Autonomy – to get things done, to be responsible for your online representation, info systems and increasing productivity.
* Experimentation mindset – experimenting, proactive, curious, review,…
* Simplicity… it’s the new trend. Look at Uber and how it took complexity of ordering a taxicab and made it into a simple, slick app.
* Seeking opportunities and to find potential risks and smartly (fast) addressing who needs to be aware of them.
* Sharing, collaborative culture – seeking to provide value and share – within an organisation and as an individual to engage.
Agility & Co-Creation –
* Agile, responsible decision making – speed, intuition & trust is of the essence. Encouraging this in your workplace for you and your peers.
* Constantly being industry and market aware, finding risks & opportunities, creating innovation, encouraging innovation.
Personal Representation –
* Personal branding for future employment and to promote your organisation (e.g. entrepreneur tweeting “Another great meeting with the Bank”).
* Being consistent across all sites.
* Appropriate and engaging organisational representation.
* Digital footprint, who sees you, what you put online.
* Clear target audience. Representing yourSELF online – your key attributes, experience and thought leadership. A true, long-term representation.
* Seeing the consolidated online profiles across the company & Connecting
* Engaging and clever content targeted at your audience.
* Setup of content planning, creation and publishing systems – including engagement of ghost writers as required.
* How to write professional online posts. What, when, where, who.
Tools & Sites – Website, social media sites, integration, email newsletters, scheduling tools,…
Audience & Promotion –
* Who do you want to reach, who will promote you and how.
* How to broaden your audience & influence.
* Audience Outreach Planning – Sharing your experience, thought leadership and findings (such as your latest project / initiative). How to reach people who are interested. How to get onto relevant podcasts and influential sites. How to promote you and your business / the organisation you work for.
Quality Connections –
* Connecting with colleagues, industry peers, previous colleagues and organisations
* Connecting with new contacts who get to know you / can send you relevant information & influencers knowing you.
* Contact risks.
* Contributing in relevant forums and in places people see you as a thought leader / contributor.
* Promoting you and your organisation.
Sites Awareness – Knowing social media sites & tools, using them, learning the languages and seeing how they work (beyond theory).
Personal Information Systems – apps, useful alerts, email unsubscribing, setting up inbound information such as Twitter and other sites well, …
Continuous Learning – Keeping up to date with new sites & tools that are relevant for you and for your organisation. Finding apps and tools that will help, experimenting with and evaluating.
Agility & Productivity –
* Internal communication & collaboration tools (e.g. Yammer).
* Collaboration tools to connect you and your organisation with supporters, partners etc (e.g. Facebook Messenger between organisations and people in Singapore).
* Open innovation. As relevant, involving your colleagues, industry peers, customers and stakeholders in developing new processes, products and services. How can you extend your collaborations with partners and suppliers?
Automation & Systems – Being aware of and integrating into business and life: process automation, API Economy, AI, Machine Learning, Robots, IoT, and more.
Business Intelligence –
* Relevant industry news.
* Finding/seeking relevant innovations, new business models, new business & life trends (e.g. VR), and integrating this into relevant internal channels so you and other relevant people (in your organisation and beyond) act.
* You and your colleagues having an intimate understanding of customers & encouraging this in the organisation. How can value be created for customers? What do your customers engage in?
* Create a unique, engaging, seamless customer experience, independent of the channel used. How do they move through your organisation’s & the market’s channels? What can you involve them in?
* Making sure you and your organisation are relevant, purposeful & contributing to the global economy. Purpose-led businesses & BCorporations.
Empowerment & Place –
* Working as often as you can in the space where you do your best work and encouraging this in/for others.
* Virtual meetings, VR meetings, location independence, remote operations. Job-sharing, global talent/workforce, fluid work, diversity.
* Analytics and feedback.
Data Privacy –
* Data protection & privacy.
* Apps (the sea-saw of trading privacy for ease of use / productivity).
Intellectual Property Rights –
* Data ownership (e.g. Facebook data ownership).
* Using photos of others.
* Password protection.
* VPNs, Hardware security (mobile, desktop, tablet and other devices).
Digital Health –
* Screen time.
* Blue light.
* Emotional awareness/regulation.
* Being pragmatic with plans and activities (e.g. Do you have the time for a new tool or new site?)
* Setting up great experiments, use of metrics (choosing relevant ones) and tracking / reporting / analysis / reset.
Don’t feel overwhelmed by this list. Get in there and learn!
What would you add? What have we missed?
We’re interested to hear your perspective.
This was inspired by ~
* the beautiful pie chart representation of this tool was inspired by the digital leadership skills for children by impressive DQ Project as see on the World Economic Forum site.
* Deloitte’s recent “Digital Mindset” article.
* Ross Dawson’s Humans in the Future of Work model
We’re here to help you and your team. Get in touch to explore.
Come along to our Sydney Social Media Workshop
Tweak your social media system so that it works well on the fly. At our Sydney Social Media Workshop meet others in the area interested in doing Social Media well.
We’ll be at the beautiful Northern Beaches of Sydney on 21 June. Book your place by clicking here or by using the box below. Check in fast as the price is very low deliberately so people can lift off!
More information is available on the event site, such as what to bring and what we will cover, here is some of the details:
If you’d like to learn fast-tracking ways to use Social Media so that you and your business look great, come along for a fun day of learning on Friday the 21st of June. Previous courses like this have seen our participants flying high online creating their own relevant Facebook groups, clever usage of Twitter, Facebook, Instagram, and importantly building diverse networks of like minded people who are interested in Social Media.
Cancel everything else, book a sitter, get someone to pick up the kids, and come along!
See how to enhance your LinkedIn profile (or start it), learn how to optimise your use of Instagram, LinkedIn, see interesting examples of Pinterest, and hear tricks that save you time. Bring your questions…
Runway Digital’s director Samantha Bell will be running the Sydney Social Media Workshop and has six years of business Social Media experience here in Australia and internationally so she’ll give you lots of tips relevant to you. She will show you the latest international Social Media trends and you’ll also learn from people of the Northern Beaches area who come along.
The Sydney Social Media Workshop is deliberately at a low cost for you due to Samantha’s ongoing committment to connecting people and to ‘closing the digital gap’. To enable you to quickly get up to speed and to make it easy for you to create Social Media that works for you personally. If you have a business, you will pick up effective ways to gain business benefits.
This one-day session (9:00am – 3:00pm) will cover these topics and more:
* Learn how to strategise your Social Media. What can you do with the time you have available? Which apps, tools, sites and systems can save you time, help you do Social Media on the fly and integrate with your life easily.
* How do you connect with like minded people, businesses, clients.
* Plenty of time for questions to be asked and answered.
There will be a lot of examples of showing individuals and organisations who are using Social Media well during the course and links for you to refer to after the course.
For those who want a LinkedIn profile, we will help you start. By the close of the course, you will leave either with a complete profile or clear steps to finalise it.
Looking forward to seeing you then!
Sam Bell from Runway Digital.”
This event is brought to you by clever Christy Kemp, the wonderful Runway Digital support crew and the Avalon Recreation Centre.
Here’s our latest Instagram Case Study. It’s the DO Lectures on Instagram Case Study and it’s short and so very sweet – just like the Do Lectures.
The day before the Do Lectures Wales Startup event in 2013, we started the Do Lectures Instagram account keen to connect the many people interested in the Do Lectures via another avenue.
Instagram is a great platform for the many of the event participants and those who couldn’t be there.
the DO Lectures on Instagram Case Study
Once the account was started, the Instagram bio and Do Lectures photo was loaded, we posted high resolution, intriguing photos of the 2012 Do Lectures – 4 photos over the course of the first day with relevant hashtags. Once the event was in play, we posted insights to the event, then since the event, we have posted photos from the 2012 event – once 2013 high resolution images become available, we may publish those, though the photos being shared are timeless.
The point here is that the new contemporary Instagram channel aligns well with the brand, plus we’re providing an easier way for followers to see insights they want, and we’re delighting people with photos so they can reminisce, enjoy, engage.
The Do Lectures Twitter account and other online sites has high engagement which is part of the success of reaching 214 followers within a month.
Runway Digital – the Do Lectures result:
A new channel & increased brand awareness via a fast-growing platform.
214 Instagram followers in the first month.