Refreshing Websites 🌏🎳🖱 #60

Refreshing Websites 🌏🎳🖱 #60

Stronger Strategy: Two New Board Seats

Imagine having two seats at your organisation’s board table or your project’s board – one for the planet and one for the children.

In the prince2 project methodology a board is an equal number of customers and supplier representatives – that is, people who’ll receive the result of the project and those supplying the bits to bring it to be. I’ve seen this work well as the two important stakeholders have a voice.

Throw in the planet and the children and BOOM we’ve got the future represented. So simple. So sweet.

Thanks to BFry for the origin of these thoughts by Peta Kelly in this podcast {really worth a listen – go beyond the different language used and listen to the end}.



We’re improving our online sites:,, LinkedIn, other social media, better displaying our free resources & frameworks, refining our systems to distribute information and updating our products and services for you.

What do you like? What would you like to see? Shoot us ideas. Thanks

My aim is for brevity, clean design, clear credibility, interesting offerings, and having sites we use as examples to inspire others.

Thanks to Kimberley & Ryan for the inspiration and insight.

Quick LinkedIn Upgrade

I’ve a new LinkedIn look. It only took a few minutes thanks to quick creative from Canva (so simple!). Thanks to Fabien for the tip of the colourful ring around the profile photo to standout in a LinkedIn search.


What’s happening online?

Focused, fascinating & humane insights on leading virtual, flexible teams by Tim Buzza. #agile #lean #trust #remotework #highperformance #selforganising #futureofwork #tealorganisation #communication #inclusion #adaptable #mindset

Why you should make useless things.

Go Gus!

Nice one Sammartino ~

Wonderful footage of big mountain skiing with friends. Thanks Daffy.

Thanks FB newsfeed eradicator for this quote:

What’s happening in your world?

As always, wishing you well,

Digital Leadership In Organisations

Your Digital Leadership Framework


This Digital Leadership Framework was developed from our experience in coaching 1,000+ leaders in digital since 2006.  It is a checklist for leaders to see their progress and to appreciate the many aspects learnt and developed over time. Below you’ll see more detail on each piece of the chart.

Leaders self-assess their understanding of specific segments relevant to their job then fill gaps and continue to deepen their experience, skills and understanding. Organisation- and team-wide assessments show learning progress over time.

Digital Leadership Model Runway Digital


A detailed look at the Digital Leadership Framework.


Try it out as your Digital Learning Plan.

Digital Leadership “DQ”: Mindset + Knowledge + Agility

Digital Strength

Mindset & Behaviours

  • Awareness of & openness to rapid change.
  • Online behaviours – Integrity, openness, respect, empathy, prudence. Participate, know the rules, timely responses, disclosure, engaging & sharing, being aware of the risks you create from posting certain content. Digital ethics – digital diligence, ethical product design, automation (AI) rules & ethics.
  • Listening, social & emotional awareness, respect of others’ ownership & empathy.
  • Autonomy – to get things done, to be responsible for your online representation, info systems and increasing productivity.
  • Experimentation mindset – experimenting, proactive, curious, review,…
  • Simplicity… it’s the new trend. Think: Uber reducing complexity of ordering a taxi and its simple app.
  • Seeking opportunities and find potential risks and smartly (fast) addressing who needs to be aware of them.
  • Sharing, collaborative culture – seeking to provide value and share – within an organisation and as an individual to engage relevant people & industry / market influencers.

Agility & Co-Creation

  • Agile and responsible decision making – speed, intuition & trust is of the essence. Encouraging this in your workplace for you and your peers.
  • Constantly being industry- and market-aware, finding risks & opportunities, creating innovation, encouraging innovation.

Personal Representation

  • Personal branding for future employment and to promote your organisation (e.g. entrepreneur tweeting “Another great meeting with the Bank”).
  • Being consistent across all sites.
  • Appropriate and engaging organisational representation.
  • Digital footprint, who sees you, what you put online.

Digital YOU


  • Clear target audience. Representing yourSELF online – your key attributes, experience and thought leadership. A true, long-term representation.
  • Seeing the consolidated online profiles across the company.


  • Engaging and clever content targeted at your audience.
  • Setup of content planning, creation and publishing systems – including engagement of ghost writers as required.
  • How to write professional online posts. What, when, where, who.

Tools & Sites

  • Website, social media sites, integration, email newsletters, scheduling tools,…

Digital Relationships

Audience & Promotion

  • Who do you want to reach, who will promote you and how.
  • How to broaden your audience & influence.
  • Audience Outreach Planning – Sharing your experience, thought leadership and findings (such as your latest project / initiative). How to reach people who are interested. How to get onto relevant podcasts and influential sites. How to promote you and your business / the organisation you work for.

Quality Connections

  • Connecting with colleagues, industry peers, previous colleagues and organisations.
  • Connecting with new contacts who get to know you / can send you relevant information & influencers knowing you.
  • Contact risks and your personal rules for sites such as LinkedIn.


  • Contributing in relevant forums and in places people see you as a thought leader / contributor.
  • Promoting you and your organisation.

Digital Literacy

Sites Awareness

  • Knowing social media sites & tools, using them, learning the languages and seeing how they work (beyond theory).

Personal Information Systems

  • apps, useful alerts, email unsubscribing, tailored inbound information on relevant sites such as Twitter and Reddit.

Continuous Learning

  • Keeping up to date with new sites & tools that are relevant for you and for your organisation. Finding apps and tools that will help, experimenting with and evaluating.

Digital Speed

Agility & Productivity

  • Internal communication & collaboration tools (e.g. Slack, Yammer).
  • Collaboration tools to connect you and your organisation with supporters, partners etc (e.g. use of relevant platforms – such as Facebook Messenger between organisations and people in Singapore).


  • Open innovation. As relevant, involving your colleagues, industry peers, customers and stakeholders in developing new processes, products and services. How can you extend your collaborations with partners and suppliers?
  • Crowdsourcing.

Automation & Systems

  • Being aware of and integrating into business and life: process automation, API Economy, AI, Machine Learning, Robots, IoT, and more.
  • Learning the latest, relevant business digital tools – such as Artificial Intelligence, Machine Learning and Deep Learning.

Digital Wisdom

Business Intelligence

  • Relevant industry news.
  • Finding/seeking relevant innovations, new business models, new business & life trends (e.g. VR), and integrating this into relevant internal channels so you and other relevant people (in your organisation and beyond) act.

Customer Awareness

  • Customer awareness throughout your organisation. Being aware of your impact on the customer and engaged to enhance their experience. How can extra value be created for customers? Do customers experience a unique, engaging, seamless customer experience, independent of the channel used? What do customers engage in online? How do they move through your organisation’s & the market’s channels? What can you involve them in?
  • Making sure you and your organisation are relevant, purposeful & contributing to the global economy. Think: UN’s Sustainable Development Goals.

Empowerment & Place

  • Know where you do your best work and encouraging this in/for others. Working in different spaces for different activities.
  • Virtual meetings, VR meetings, location independence, remote operations. Job-sharing, global talent/workforce, fluid work, diversity.
  • Analytics and feedback.

Digital Security

Data Privacy

  • Data protection & privacy.
  • Apps (the sea-saw of trading privacy for ease of use / productivity).

Intellectual Property Rights

  • Data ownership (e.g. Facebook data ownership).
  • Using photos of others.
  • Copyright and credits.


  • Password protection.
  • VPNs, hardware security (mobile, desktop, tablet and other devices).

Digital Use

Digital Health

  • Screen time.
  • Wellbeing.
  • Blue light.
  • Emotional awareness/regulation.


  • Being pragmatic with plans and activities (e.g. Do you / your team have the time for a new tool or new site?)


  • Setting up experiments, use of metrics (choosing relevant ones) and tracking / reporting / analysis / reset.


Digital Leadership Framework Credits


We’re here to help you and your team.

Learn more about our services and get in touch to explore.

Sydney Social Media Workshop

Come along to our Sydney Social Media Workshop

Tweak your social media system so that it works well on the fly. At our Sydney Social Media Workshop meet others in the area interested in doing Social Media well.

We’ll be at the beautiful Northern Beaches of Sydney on 21 June. Book your place by clicking here or by using the box below. Check in fast as the price is very low deliberately so people can lift off!

More information is available on the event site, such as what to bring and what we will cover, here is some of the details:

“Hi Everyone,

If you’d like to learn fast-tracking ways to use Social Media so that you and your business look great, come along for a fun day of learning on Friday the 21st of June. Previous courses like this have seen our participants flying high online creating their own relevant Facebook groups, clever usage of Twitter, Facebook, Instagram, and importantly building diverse networks of like minded people who are interested in Social Media.

Cancel everything else, book a sitter, get someone to pick up the kids, and come along!
See how to enhance your LinkedIn profile (or start it), learn how to optimise your use of Instagram, LinkedIn, see interesting examples of Pinterest, and hear tricks that save you time. Bring your questions…

Runway Digital’s director Samantha Bell will be running the Sydney Social Media Workshop and has six years of business Social Media experience here in Australia and internationally so she’ll give you lots of tips relevant to you. She will show you the latest international Social Media trends and you’ll also learn from people of the Northern Beaches area who come along.

The Sydney Social Media Workshop is deliberately at a low cost for you due to Samantha’s ongoing committment to connecting people and to ‘closing the digital gap’. To enable you to quickly get up to speed and to make it easy for you to create Social Media that works for you personally. If you have a business, you will pick up effective ways to gain business benefits.

This one-day session (9:00am – 3:00pm) will cover these topics and more:
* Learn how to strategise your Social Media. What can you do with the time you have available? Which apps, tools, sites and systems can save you time, help you do Social Media on the fly and integrate with your life easily.
* How do you connect with like minded people, businesses, clients.
* Plenty of time for questions to be asked and answered.

There will be a lot of examples of showing individuals and organisations who are using Social Media well during the course and links for you to refer to after the course.

For those who want a LinkedIn profile, we will help you start. By the close of the course, you will leave either with a complete profile or clear steps to finalise it.

Looking forward to seeing you then!
Sam Bell from Runway Digital.”

This event is brought to you by clever Christy Kemp, the wonderful Runway Digital support crew and the Avalon Recreation Centre.

Sydney Social Media Workshop

the DO Lectures on Instagram Case Study

Here’s our latest Instagram Case Study. It’s the DO Lectures on Instagram Case Study and it’s short and so very sweet – just like the Do Lectures.

The day before the Do Lectures Wales Startup event in 2013, we started the Do Lectures Instagram account keen to connect the many people interested in the Do Lectures via another avenue.

Instagram is a great platform for the many of the event participants and those who couldn’t be there.

the DO Lectures on Instagram Case Study

Once the account was started, the Instagram bio and Do Lectures photo was loaded, we posted high resolution, intriguing photos of the 2012 Do Lectures  – 4 photos over the course of the first day with relevant hashtags. Once the event was in play, we posted insights to the event, then since the event, we have posted photos from the 2012 event – once 2013 high resolution images become available, we may publish those, though the photos being shared are timeless.

The point here is that the new contemporary Instagram channel aligns well with the brand, plus we’re providing an easier way for followers to see insights they want, and we’re delighting people with photos so they can reminisce, enjoy, engage.

The Do Lectures Twitter account and other online sites has high engagement which is part of the success of reaching 214 followers within a month.

Runway Digital – the Do Lectures result:
A new channel & increased brand awareness via a fast-growing platform.
214 Instagram followers in the first month.