Teach staff Social Media and you’ll win!
Through the ubiquity of the internet, it is easier to see what happens in a business.
Through tweets and Facebook updates, people can say what they like or don’t like about the service, the products, the people, their policies and more.
Here’s an easy example in business:
A recruiter contacts you about a new role. Out of interest you click through to the company’s website and you find that you can click through to see what they stand for, what their staff members are doing in their roles, …and it looks interesting.
You can even see what they say about working for the company – all pretty balanced and real.
The role seems more interesting than expected and possibly more innovative than your current role.
You decide to meet with the recruiter…
A second example:
You’re looking at a great website or blog where someone is explaining an idea that fascinates you and the site notes where this person work.
You might be impressed with that company and see that there are many others who work there that have impressive websites.
You may want to work there.
You’re attracted to working somewhere that has people who impress you.
Teach Staff Social Media!
Businesses who teach employees about online sites create great ripple effects. Employees are already using smart phone and digital a lot.
Digital education has people learn sites that suit the individual, style and tone they wish to use. It has people expand their knowledge, their profile, connect with others who are relevant. Keeps your employees relevant in the now global economy.
In a company, digitally-savvy-employees help identify opportunities and risks and can be engaged to bring opportunities to life and mitigate risks.
It’s obvious that it also adds to PR efforts, Marketing and word of mouth.
Here are tips to create a digital learning environment:
1. Find out who (staff, contractors etc) in your company shares something they are interested in online and are doing it well (e.g. writes blogs, creates videos, posts photos); work out whether the topic is related directly to the company or about a hobby. Look at the sites. Find out if they would be interested in being showcased through the company’s website and social media channels*.
2. Create a wall of print outs of how your organisation and your employees look online. Do Google searches, create a LinkedIn profile wall, see the kind of tweets, Facebook updates (if they’re available), Instagram and other sites. Review profiles, update, train people, evolve how you use online.
3. Train staff in using social media how it suits them. This could be formal sessions or lunchtime. Integrate it with people’s working activities and make the learning collaborative with others in the organisation.
4. Start a pilot program with people with a natural interest in using online and/or who are influential through the company or in the public eye so that the pilot can be successful and quickly show the potential for more. (You may already be starting this by using Yammer internally – it’s a great tool to increase confidence.)
Good luck! We’re here to help if you want to partner with us to teach staff social media. We’ll help to design a fun and clever program and train and coach your people (more information here).
Contact Sam directly on Messenger or the crew viaemail for a quick reply.
We’re interested to hear from you via Twitter, Google+, or LinkedIn. Here’s to your lift-off!
We want to see you and your people online comfortably, professionally and in a way that has your organisation look attractive to others.
Fly high online!
Blogpost by Runway Digital Capt’n, Samantha Bell.
**BONUS: Teach Staff Social Media and create a program internally that goes beyond a workshop. For example, create a widget/box with their logo and words to the effect of “I work for… ” for employees to add to their websites. Offer something the employee will value (e.g. building their website or Fiverr.com credits) in return for this new kind of branding and advertising on their website.
See you at our next public workshop in Melbourne.
Digital Strategy: How to grow your Online audience using Social Media to increase your business revenue.
Date: Thursday, 12 September, 2013
Time: 9.00am – 4.00pm (arrive 8.30am to set up technology)
Price: $295 (incl. GST)
Venue: 3 Prince Patrick St, Richmond VIC
“When Sam started explaining how to be strategic about social media, how to think up a plan for growth, and how to execute on that plan, I was blown away. I had been working hard at it for years. But I had been working dumb on it for years. Then Boom, Sam explains her insights. Sign up folks. It will pay you back for years to come!“
DAVID HIEATT- Successful entrepreneur many times over, ex-Saatchi & Saatchi, Co-Founder of HiutDenim and The Do Lectures, London.
Held in association with The College for Adult Learning, the session will inspire you to use Social Media in a focused, time effective and useful way. Your relevant learning will include:
- How to develop great information and, how to grow your online audience.
- Establishing a system relevant to the people and resources available to you.
- High level overview on how to use Twitter, Facebook for business, Google+, Instagram, LinkedIn and Pinterest. (We will go into specifics on sites you are interested in).
- Focusing your Social Media and online efforts, goal setting and what to expect.
- Answers to any Social Media questions you have.
*You will receive Social Media tips, tricks, and tools to focus your efforts and save you time. This is also an informal, working session where your questions will be answered throughout the day. You’ll also receive a copy of the presentation which you can use as a reference.
Register Now: Phone 1300 907 870 or contact firstname.lastname@example.org
Come along to our Sydney Social Media Workshop
Tweak your social media system so that it works well on the fly. At our Sydney Social Media Workshop meet others in the area interested in doing Social Media well.
We’ll be at the beautiful Northern Beaches of Sydney on 21 June. Book your place by clicking here or by using the box below. Check in fast as the price is very low deliberately so people can lift off!
More information is available on the event site, such as what to bring and what we will cover, here is some of the details:
If you’d like to learn fast-tracking ways to use Social Media so that you and your business look great, come along for a fun day of learning on Friday the 21st of June. Previous courses like this have seen our participants flying high online creating their own relevant Facebook groups, clever usage of Twitter, Facebook, Instagram, and importantly building diverse networks of like minded people who are interested in Social Media.
Cancel everything else, book a sitter, get someone to pick up the kids, and come along!
See how to enhance your LinkedIn profile (or start it), learn how to optimise your use of Instagram, LinkedIn, see interesting examples of Pinterest, and hear tricks that save you time. Bring your questions…
Runway Digital’s director Samantha Bell will be running the Sydney Social Media Workshop and has six years of business Social Media experience here in Australia and internationally so she’ll give you lots of tips relevant to you. She will show you the latest international Social Media trends and you’ll also learn from people of the Northern Beaches area who come along.
The Sydney Social Media Workshop is deliberately at a low cost for you due to Samantha’s ongoing committment to connecting people and to ‘closing the digital gap’. To enable you to quickly get up to speed and to make it easy for you to create Social Media that works for you personally. If you have a business, you will pick up effective ways to gain business benefits.
This one-day session (9:00am – 3:00pm) will cover these topics and more:
* Learn how to strategise your Social Media. What can you do with the time you have available? Which apps, tools, sites and systems can save you time, help you do Social Media on the fly and integrate with your life easily.
* How do you connect with like minded people, businesses, clients.
* Plenty of time for questions to be asked and answered.
There will be a lot of examples of showing individuals and organisations who are using Social Media well during the course and links for you to refer to after the course.
For those who want a LinkedIn profile, we will help you start. By the close of the course, you will leave either with a complete profile or clear steps to finalise it.
Looking forward to seeing you then!
Sam Bell from Runway Digital.”
This event is brought to you by clever Christy Kemp, the wonderful Runway Digital support crew and the Avalon Recreation Centre.
Here’s our latest Instagram Case Study. It’s the DO Lectures on Instagram Case Study and it’s short and so very sweet – just like the Do Lectures.
The day before the Do Lectures Wales Startup event in 2013, we started the Do Lectures Instagram account keen to connect the many people interested in the Do Lectures via another avenue.
Instagram is a great platform for the many of the event participants and those who couldn’t be there.
the DO Lectures on Instagram Case Study
Once the account was started, the Instagram bio and Do Lectures photo was loaded, we posted high resolution, intriguing photos of the 2012 Do Lectures – 4 photos over the course of the first day with relevant hashtags. Once the event was in play, we posted insights to the event, then since the event, we have posted photos from the 2012 event – once 2013 high resolution images become available, we may publish those, though the photos being shared are timeless.
The point here is that the new contemporary Instagram channel aligns well with the brand, plus we’re providing an easier way for followers to see insights they want, and we’re delighting people with photos so they can reminisce, enjoy, engage.
The Do Lectures Twitter account and other online sites has high engagement which is part of the success of reaching 214 followers within a month.
Runway Digital – the Do Lectures result:
A new channel & increased brand awareness via a fast-growing platform.
214 Instagram followers in the first month.
A great Social Media Case Study helps you to tweak your Social Media Strategy and plans. Here comes the Hiut Denim on Social Media Case Study.
Who is doing well on Social Media? Hiut Denim… And your business can too!
Hiut Denim make exceptional jeans. They’ve a big mission to gain hundreds of people their jobs back from their Welsh town’s closed down jeans factory…
Captain Sam Bell travelled to Hiut Denim to spend time being inspired there last year.
Hiut Denim on Social Media Case Study
Online, Hiut showcase beautiful objects made by similar companies who put a lot of thought, effort and beauty into their products. They show trends that have come to life, great quotes and interesting areas of their business (such as the “Grandmasters” who make the jeans).
Hiut don’t show everything of the business.
Just enough to fascinate and have you wanting more. (You don’t need to know everything!)
Hiut Denim creates mystery around the every day life of making jeans.
Check out their website, interesting email newsletters, their Yearbooks, Twitter, Facebook, Linkedin and Instagram.
Get in touch if you want us to add to what you’re doing. We’re full of great ideas from great businesses such as Hiut and we are inspired by you. We seek to work with amazing people and brands, like you.
You or your company may be next on our flight plan!