Trust, Business Growth & Optimising Sales 😍 😎 💪 #58

Trust, growth and optimising sales

In Dan Pink’s “To Sell is Human” book he mentioned we’re now all in sales.

In the past few weeks I’ve been optimising a system to connect clients with large volumes of relevant potential customers. It could be called sales.

In refining this system, I’ve realised that now there is a massive opportunity to quickly find people online who connect with you as an individual – to find the people who will be inspired to quickly become customers, be ultra-helpful in sharing your business via word of mouth, as well as helping find answers.

The thing is, now you can connect with anyone. You don’t want to be connected to everyone. Business is fast and there are loads of messages, notifications and as the volume increases, people increasingly look for people they trust.

Being connected to highly relevant people who ‘get’ your way of thinking, your values/philosophies, your work and style… people who trust you… means you can quickly gain answers, do business together, ask for connections to potential customers and more.

LinkedIn and other social media services provide quick messaging. If you’re connected with highly relevant and engaged people you have less noise in your network and you can quickly message and create progress.

And that’s the key!

I’ve been saying for years: grow your relevant online audience, find your “niche-niche” people – the very select group of people in the world who know and respect you. Don’t bulk up your LinkedIn connections for the sake of likes and numbers, grow your relevant audience so you connect and engage with people who’ll take action.

Start now – type in a topic of interest in LinkedIn search and refine the search to your city. Click on ten profiles, read their summaries and if you’re inspired by what you read and see, hit connect. (Leave the others.) When connecting, include a message that explains why you’re interested in their perspective and what you’d like to learn from them. Be real and honest!

Repeat the process. Aim for 10-50 messages a week. Go! Discover your international peers and future colleagues.

Time is of the essence and fast progress is within your reach.

You don’t yet know the gains you’ll have in the future…

Tim B – thx again for the excellent session & sharing this post.
Cam – yesterday’s chat inspired this!

This is Giles’ post that explains the automation tool for LinkedIn connections and messages, combined with LinkedIn Sales Navigator and a few other tools. We’ve refined this slightly and tailor it for relevant audiences.

If you want to connect with more highly relevant people / customers, book in a session with me.

Enjoy these online treats ~

Fabulous, brand-relevant heading on Bitly’s recent questionnaire:

Succinct and engaging words (great example whether or not you’re wanting to raise cash for your business):

Fun quote (via the Facebook newsfeed eradicator!):

Another on business culture: “The Heartbeat” by Fred Wilson – I love the opening line “The best companies I work with have a heartbeat, they operate on a pace and a cadence and a rhythm that is…”

I’ve been working with website hosting company, Serversaurus. Here are a few of the tips I’ve picked up about website hosting.

Just in case you’re listening to a Tim Ferriss podcast I’ve recommended and can’t bear the first few minutes, know that I generally skip the first four minutes so I’m straight into the introduction and interview. May that be useful!

Wishing you well,
Sam

SamanthaBell.com.au
RunwayDigital.com

10X-ing, the Strategic Advisor + Performance Coach & discovering digital gold 🚀 🌌 💰#56

Winter has chilled Melbourne in the past week with over 1m of snow falling on my beloved Mt Hotham hills.

I’m writing from Bali, visiting a dear friend temporarily living here and celebrating my (tropical) birthday next week. The lush green surrounds are relaxing and as always the food is stylishly presented and scrumptious. It brings a grin to my face seeing so much life, relaxing on the shores at sunset.

May all be well in your environs.

_____

I’ve been working with three organisations to have them become more focused and agile. Interesting the topic of conversation has increasingly been about roles – new roles at that.

Here are the insights ~

The Strategic Advisor + Performance Coach

I find working with high performing leaders fascinating and rewarding. Being in strategic conversations, using natural instinct to hone people’s aspirations into realistic business plans and actions, clearing their way when needed, seeing individuals fly and surprise themselves – it’s good fun.

Recently clients have been wondering ~

a) how growing organisations with high performers set themselves up to ‘self organise’ – the impossible dream that may be possible – where individuals can be self-led in a culture and environment that has them progress, perform, develop, enjoy life,…

b) what high performers need to succeed

c) how to differentiate an organisation to attract high performers

In high performance environments trust can be built quickly as people deliver what they say they’re going to, or maturely communicate and reset if they can’t, and agility can happen in part because individuals know what they’re fascinated by and what they’re good at, and communication can be direct with this undercurrent of respect and vision alignment.

When people are operating in these environs, new ways are required to support their progress, enjoyment and development.

Instinctively, and from experience, one of the solutions is having access to strong and respected supporters, guides, leaders and trusted peers to listen, to suggest practical solutions, and nudge (kindly, sometimes strongly).

Such people can use their intuition to sense what the person needs to gain progress (as an individual AND in their projects/activities/organisations), so they feel heard, supported, weight lifted off their shoulders, understood, appreciated, have clear direction and more.

Cue: [some aspects of] Wendy from the show “Billions” who’s known for contributing value that correlates directly to the company’s great success.

She’s a strategic advisor and performance coach who meets with individuals at set and spontaneous times and does all of the above. She’s there when needed to uplift performance and outcomes and involved in strategic decisions, planning and is constantly aligning people’s direction to the detailed vision.

In high performance environments people are motivated to improve so tailored support makes a difference. Perhaps your organisation could do with a character(s) like this?

(Hey Aussies, you can watch Billions on Stan)

The Digital Researcher role.

For close to ten years I’ve encouraged clients to engage a Digital Researcher in their organisation: a person who can track and explore trends, emerging tech, products and new entrants via relevant forums and sites such as Kickstarter, social media and their (expanding) wide network of industry and market experts. As delivery becomes faster / instantaneous, having a person delivering these insights (and inspiring others to do so) seems obvious. I’ve often worked with wise Eddie Harran to provide these services for clients.

Opening up to opportunities and being aware of the risks is good business. Get started!

Your role in this research

Being connected to what fascinates you as an individual affords a natural tendency to the research just mentioned.

An organisation of aligned individuals, all contributing insights to what’s happening, what’s coming and highlighting risks to be mitigated sounds great to me.

What has enthralled you online recently?

Enjoy these gems ~

10X your thinking. Sounds simple. It could be!

This may have you believing your BIG ideas are possible and lead you in to protecting your crazy thinking.

I love the idea of running fast with experience and instinct – perhaps that means checking business cases/plans at the door of the “crazy factory of your organisation” and getting on with bringing your moonshots to life.

There’ll be more of this happening in the future. “Here’s to the crazy ones”, hey Steve Jobs?

“This is a very short, roughly 10-minute, episode. It explains how to ..escape incremental thinking and think truly BIG. I loved it so much that I now listen to it on a regular basis as a reminder. Perhaps you’ll end up doing the same…. Astro is currently Captain of Moonshots (CEO) of X, Alphabet’s moonshot factory for building magical, audacious ideas that, through science and technology, can be brought to reality.” Tim Ferriss

I’m excited. Thanks Claire 🙂

“I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.” — John Cage 

Thanks Derek.I love that Andō posted a reply – you may be interested to become a patron..

.

Hey Aussies – I hope you meet James ~

Have fun,
Sam

SamanthaBell.com.au
RunwayDigital.com

 

Teach Staff Social Media

Teach Staff Social Media

Teach staff Social Media and you’ll win!

Teach Staff Social Media

Through the ubiquity of the internet, it is easier to see what happens in a business.

Through tweets and Facebook updates, people can say what they like or don’t like about the service, the products, the people, their policies and more.

Here’s an easy example in business:

A recruiter contacts you about a new role. Out of interest you click through to the company’s website and you find that you can click through to see what they stand for, what their staff members are doing in their roles, …and it looks interesting.

You can even see what they say about working for the company – all pretty balanced and real.

The role seems more interesting than expected and possibly more innovative than your current role.

You decide to meet with the recruiter…

A second example:

You’re looking at a great website or blog where someone is explaining an idea that fascinates you and the site notes where this person work.

You might be impressed with that company and see that there are many others who work there that have impressive websites.

You may want to work there.

You’re attracted to working somewhere that has people who impress you.

Teach Staff Social Media!

Businesses who teach employees about online sites create great ripple effects. Employees are already using smart phone and digital a lot.

Digital education has people learn sites that suit the individual, style and tone they wish to use. It has people expand their knowledge, their profile, connect with others who are relevant. Keeps your employees relevant in the now global economy.

In a company, digitally-savvy-employees help identify opportunities and risks and can be engaged to bring opportunities to life and mitigate risks.

It’s obvious that it also adds to PR efforts, Marketing and word of mouth.

Here are tips to create a digital learning environment:

1. Find out who (staff, contractors etc) in your company shares something they are interested in online and are doing it well (e.g. writes blogs, creates videos, posts photos); work out whether the topic is related directly to the company or about a hobby. Look at the sites. Find out if they would be interested in being showcased through the company’s website and social media channels*.

2. Create a wall of print outs of how your organisation and your employees look online. Do Google searches, create a LinkedIn profile wall, see the kind of tweets, Facebook updates (if they’re available), Instagram and other sites. Review profiles, update, train people, evolve how you use online.

3. Train staff in using social media how it suits them. This could be formal sessions or lunchtime. Integrate it with people’s working activities and make the learning collaborative with others in the organisation.

4. Start a pilot program with people with a natural interest in using online and/or who are influential through the company or in the public eye so that the pilot can be successful and quickly show the potential for more. (You may already be starting this by using Yammer internally – it’s a great tool to increase confidence.)

Good luck! We’re here to help if you want to partner with us to teach staff social media. We’ll help to design a fun and clever program and train and coach your people (more information here).

Contact Sam directly on Messenger or the crew viaemail for a quick reply.

We’re interested to hear from you via TwitterGoogle+, or LinkedIn. Here’s to your lift-off!

We want to see you and your people online comfortably, professionally and in a way that has your organisation look attractive to others.

Fly high online!

~Sam

Blogpost by Runway Digital Capt’n, Samantha Bell.

**BONUS: Teach Staff Social Media and create a program internally that goes beyond a workshop. For example, create a widget/box with their logo and words to the effect of “I work for… ” for employees to add to their websites. Offer something the employee will value (e.g. building their website or Fiverr.com credits) in return for this new kind of branding and advertising on their website.

Our Next Social Media Course in Melbourne

 

See you at our next public workshop in Melbourne.

Digital Strategy: How to grow your Online audience using Social Media to increase your business revenue.

Date:        Thursday, 12 September, 2013

Time:        9.00am – 4.00pm (arrive 8.30am to set up technology)

Price:        $295 (incl. GST)

Venue:     3 Prince Patrick St, Richmond VIC

“When Sam started explaining how to be strategic about social media, how to think up a plan for growth, and how to execute on that plan, I was blown away. I had been working hard at it for years. But I had been working dumb on it for years. Then Boom, Sam explains her insights. Sign up folks. It will pay you back for years to come!
DAVID HIEATT- Successful entrepreneur many times over, ex-Saatchi & Saatchi, Co-Founder of HiutDenim and The Do Lectures, London.

Held in association with The College for Adult Learning, the session will inspire you to use Social Media in a focused, time effective and useful way. Your relevant learning will include:

  • How to develop great information and, how to grow your online audience.
  • Establishing a system relevant to the people and resources available to you.
  • High level overview on how to use Twitter, Facebook for business, Google+, Instagram, LinkedIn and Pinterest. (We will go into specifics on sites you are interested in).
  • Focusing your Social Media and online efforts, goal setting and what to expect.
  • Answers to any Social Media questions you have.

*You will receive Social Media tips, tricks, and tools to focus your efforts and save you time. This is also an informal, working session where your questions will be answered throughout the day. You’ll also receive a copy of the presentation which you can use as a reference.

 

 officespace

Register Now: Phone 1300 907 870 or contact louised@collegeforadultlearning.com.au

Sydney Social Media Workshop

Come along to our Sydney Social Media Workshop

Tweak your social media system so that it works well on the fly. At our Sydney Social Media Workshop meet others in the area interested in doing Social Media well.

We’ll be at the beautiful Northern Beaches of Sydney on 21 June. Book your place by clicking here or by using the box below. Check in fast as the price is very low deliberately so people can lift off!

More information is available on the event site, such as what to bring and what we will cover, here is some of the details:

“Hi Everyone,

If you’d like to learn fast-tracking ways to use Social Media so that you and your business look great, come along for a fun day of learning on Friday the 21st of June. Previous courses like this have seen our participants flying high online creating their own relevant Facebook groups, clever usage of Twitter, Facebook, Instagram, and importantly building diverse networks of like minded people who are interested in Social Media.

Cancel everything else, book a sitter, get someone to pick up the kids, and come along!
See how to enhance your LinkedIn profile (or start it), learn how to optimise your use of Instagram, LinkedIn, see interesting examples of Pinterest, and hear tricks that save you time. Bring your questions…

Runway Digital’s director Samantha Bell will be running the Sydney Social Media Workshop and has six years of business Social Media experience here in Australia and internationally so she’ll give you lots of tips relevant to you. She will show you the latest international Social Media trends and you’ll also learn from people of the Northern Beaches area who come along.

The Sydney Social Media Workshop is deliberately at a low cost for you due to Samantha’s ongoing committment to connecting people and to ‘closing the digital gap’. To enable you to quickly get up to speed and to make it easy for you to create Social Media that works for you personally. If you have a business, you will pick up effective ways to gain business benefits.

This one-day session (9:00am – 3:00pm) will cover these topics and more:
* Learn how to strategise your Social Media. What can you do with the time you have available? Which apps, tools, sites and systems can save you time, help you do Social Media on the fly and integrate with your life easily.
* How do you connect with like minded people, businesses, clients.
* Plenty of time for questions to be asked and answered.

There will be a lot of examples of showing individuals and organisations who are using Social Media well during the course and links for you to refer to after the course.

For those who want a LinkedIn profile, we will help you start. By the close of the course, you will leave either with a complete profile or clear steps to finalise it.

Looking forward to seeing you then!
Sam Bell from Runway Digital.”

This event is brought to you by clever Christy Kemp, the wonderful Runway Digital support crew and the Avalon Recreation Centre.

Sydney Social Media Workshop