Amongst current organisational terminology of lean, agile and service or human centred design, there’s a missing piece: audaciousleadership.
That is, believing in and having conviction on a seemingly impossible idea, knowing that the context around the idea may change in time towards the idea being possible, trusting your gut instinct that drives you, and having the courage to take inspired action.
I’ve often seen the result of these activities: surprise, delight, shock and awe that something that seemed impossible was… indeed… possible.
Elon Musk attracts many world-wide fans. So many of his plans seem audacious.
What’s your audacious idea?
Get in touch if you want help planning how to make it a reality. It’d be great to see you fly.
Jamie Oliver is a #highflier on Instagram. Within a few minutes a photo on Instagram has 200+ likes from engaged people and generally each photo reaches over 16,000 likes and numerous comments. He recently flew to new heights with a massive number of comments to an instagram photo – see our recent blogpost about it here.
Jamie Oliver has been profiled in any training course we’ve done. He’s so easy to use as a great example of someone showcasing who they are online. His recipes, life, restaurants, and food are fascinating to many.
And he’s fun, down-to-earth and mischievous.
His website and blog and many food ventures are always supported through creative social media and he is personally involved, sharing interesting insights to his life.
His posts on Instagram average one per day. He’s consistent.
This is possible for you through following these tips:
Review who you wish to reach online and where they are, what sites they use, what style they like, what words / videos / photos are engaging them.
Look at examples of people and businesses being real and fun online (click through to this Pinterest board or the same great examples via Facebook – they’re to inspire you to showcase what’s unique about you and your business online – to whatever level you’re comfortable with) and work out your personal style – hot tip: what comes naturally to you is sustainable over time.
Review what information you want to put online – words, videos, photos, audio – and what sites (Twitter, Instagram, your own blog/website, Facebook, Quora, YouTube, Pinterest) you tend to – which are easy for you.
Review how often you can be online – be ruthless – do you have an hour a week, or more or less. How often do you wish to post something online and on which sites? Allocate time in your diary if this helps. Remember to allocate time to replying to people too – this may be ‘on the fly’ as you’re commuting or doing other activities, if you have your sites on your smartphone/iPhone etc.
Allocate time up front to do training to learn new sites.
Work out how you wish to link your words with the business you work in – do you want a link from your website to your business?
These are the main tips, plenty more to cover on other blogposts we publish and they are all available, tailored to you via our Online Coaching sessions – click here to learn more – or contact us using the form on your right or by clicking here. We’d love to see you looking amazing, showcasing your clever online, and attracting new customers or relevant people that have you connected to interesting people in the world and locally.
There are a lot of measures you can use to monitor, review and assess Business Gains and Social Media gains via your website, Facebook, Twitter and other social media sites. There’s also many tools to use.
When you’re measuring and reviewing your results remember your organisation’s goals.
Business Gains and Social Media
This South By South West 2013 (SXSW) presentation about Social Media Monitoring is very detailed – perfect for those Social Media / Online Community Management experts who are doing more indepth research into which metrics to use:
Ok, this quick blogpost maybe helpful if you’re needing to recruit social media people and you’ve not yet done much online (or done many innovative aspects of online).
First up, remember the potential people looking at your organisation will look at what you’ve done online and consider whether you’re the right style for them.
Consider creating something clever online so you can attract the desired person who will continue this for your organisation. This is your chance to do something to start the innovation you seek. It doesn’t need to be that much or that complicated – just something that shows your organisation is up with the trends and can match the person’s style and provide the environment for them to explore great ideas online – for example, a Pinterest board or a blog. The photo above is Virgin America’s latest fun Instagram campaign, Target have great campaigns on Pinterest, and an employer of world talent: Zappos showcases their alliance with Lead In to support for people’s careers. Here’s more examples for you of innovative Pinterest uses.
Start somewhere. Do something to respect those you’re recruiting. And if this is too much, start a new twitter account with the bio saying “This account is all yours, we’re not there yet – you’ll help us to be” (15 minutes work). Or put up a fun page on your website that talks to them in engaging, possibly apologetic tones (coordinate with your web person – it may take you 1 hour).
If you’d like support creating something like this, we’d be delighted to help, get in touch!