Who is doing well on Social Media? Jamie Oliver. And how you can too!

Who is doing well on Social Media? Jamie Oliver. And how you can too!

Blogpost by Runway Digital Capt’n, Samantha Bell.

Jamie Oliver is a #highflier on Instagram. Within a few minutes a photo on Instagram has 200+ likes from engaged people and generally each photo reaches over 16,000 likes and numerous comments. He recently flew to new heights with a massive number of comments to an instagram photo – see our recent blogpost about it here.

Jamie Oliver has been profiled in any training course we’ve done. He’s so easy to use as a great example of someone showcasing who they are online. His recipes, life, restaurants, and food are fascinating to many.

Great words.

And he’s fun, down-to-earth and mischievous.

His website and blog and many food ventures are always supported through creative social media and he is personally involved, sharing interesting insights to his life.

His posts on Instagram average one per day. He’s consistent.

This is possible for you through following these tips:

  1. Review who you wish to reach online and where they are, what sites they use, what style they like, what words / videos / photos are engaging them.
  2. Look at examples of people and businesses being real and fun online (click through to this Pinterest board or the same great examples via Facebook – they’re to inspire you to showcase what’s unique about you and your business online – to whatever level you’re comfortable with) and work out your personal style – hot tip: what comes naturally to you is sustainable over time.
  3. Review what information you want to put online – words, videos, photos, audio – and what sites (Twitter, Instagram, your own blog/website, Facebook, Quora, YouTube, Pinterest) you tend to – which are easy for you.
  4. Review how often you can be online – be ruthless – do you have an hour a week, or more or less. How often do you wish to post something online and on which sites? Allocate time in your diary if this helps. Remember to allocate time to replying to people too – this may be ‘on the fly’ as you’re commuting or doing other activities, if you have your sites on your smartphone/iPhone etc.
  5. Allocate time up front to do training to learn new sites.
  6. Work out how you wish to link your words with the business you work in – do you want a link from your website to your business?

These are the main tips, plenty more to cover on other blogposts we publish and they are all available, tailored to you via our Online Coaching sessions – click here to learn more – or contact us using the form on your right or by clicking here. We’d love to see you looking amazing, showcasing your clever online, and attracting new customers or relevant people that have you connected to interesting people in the world and locally.

Here’s to your lift-off!

~ Sam

Business Gains and Social Media

There are a lot of measures you can use to monitor, review and assess Business Gains and Social Media gains via your website, Facebook, Twitter and other social media sites. There’s also many tools to use.

When you’re measuring and reviewing your results remember your organisation’s goals.

Business Gains and Social Media

This South By South West 2013 (SXSW) presentation about Social Media Monitoring is very detailed – perfect for those Social Media / Online Community Management experts who are doing more indepth research into which metrics to use:

Click through to our Pinterest board to see great examples of people and companies who have digitally lifted-off.

We’re interested to hear from you via Twitter, Google+, or LinkedIn. 

 

Here’s to your lift-off!

~ Sam

Blogpost by Runway Digital Capt’n, Samantha Bell.

Business Gains and Social Media

Recruiting Innovative Social Media People

Recruiting Innovative Social Media People

Blogpost by Runway Digital Capt’n, Samantha Bell.

Instagram Virgin America Fly High Runway Digital

Ok, this quick blogpost maybe helpful if you’re needing to recruit social media people and you’ve not yet done much online (or done many innovative aspects of online).

First up, remember the potential people looking at your organisation will look at what you’ve done online and consider whether you’re the right style for them.

Consider creating something clever online so you can attract the desired person who will continue this for your organisation. This is your chance to do something to start the innovation you seek. It doesn’t need to be that much or that complicated – just something that shows your organisation is up with the trends and can match the person’s style and provide the environment for them to explore great ideas online – for example, a Pinterest board or a blog.  The photo above is Virgin America’s latest fun Instagram campaign,  Target have great campaigns on Pinterest, and an employer of world talent: Zappos showcases their alliance with Lead In to support for people’s careers. Here’s more examples for you of innovative Pinterest uses.

Start somewhere. Do something to respect those you’re recruiting. And if this is too much, start a new twitter account with the bio saying “This account is all yours, we’re not there yet – you’ll help us to be” (15 minutes work). Or put up a fun page on your website that talks to them in engaging, possibly apologetic tones (coordinate with your web person – it may take you 1 hour).

If you’d like support creating something like this, we’d be delighted to help, get in touch!

May you fly high with great people!

We’re interested to hear from you via TwitterGoogle+, or LinkedIn. Hear’s to your lift-off!

Click through to our Pinterest board to see great examples of people and companies who have digitally lifted-off.

Why Would My Online Profile Be Like Me in Real Life?

Why Would My Online Profile Be Like Me in Real Life?

Blogpost by Runway Digital Capt’n, Samantha Bell.

Foursquare Melbourne Airport Lift-Off

Imagine buying something online and on delivery, it not being exactly what it looked like in the picture.

Your social media profile is the same: what you say, look like, present to people online.

Showcase who you are, to the level you are comfortable with.

Find the people want to learn from you by saying what you’re clever at.

Simple.

#BeYou

 

Lift-Off photo credit: Nikolas Z. on Foursquare.

Let us know if you’d like us to review and enhance your online profile. Reach us via email, Twitter, Google+,  and LinkedIn.