Audacious leadership, free resources & Sophia the robot 🙌🍴👥 #59


Audacious Leadership

Amongst current organisational terminology of lean, agile and service or human centred design, there’s a missing piece: audacious leadership.

That is, believing in and having conviction on a seemingly impossible idea, knowing that the context around the idea may change in time towards the idea being possible, trusting your gut instinct that drives you, and having the courage to take inspired action.

I’ve often seen the result of these activities: surprise, delight, shock and awe that something that seemed impossible was… indeed… possible.

Elon Musk attracts many world-wide fans. So many of his plans seem audacious.

What’s your audacious idea?

Get in touch if you want help planning how to make it a reality. It’d be great to see you fly.

You can do it! Go Left.

What’s happening online?

We’ve a new “free resources” page. First version. More to come.

Tips for being open-minded.

As always, the Australia Instagram has me chuckling:

Amazing photo – fascinating too!

Keeping it real ~

Sophia might start sweating?

Have fun,

Where is your website (and where is it going)?

By Runway Digital Capt’n, Sam Bell

Image credit.

We’ve been working with a BCorp*, webhosting company called Serversaurus. We became their customer 5 years ago, attracted by their values, quality, results-orientated culture and customer care (which is highly responsive and awesome).

If you have a website or are thinking of getting one, here are the practical, website hosting insights I’ve recently learnt that may help:

1. Hosting can be cheap. When there’s an issue, quality support counts.

Don’t go cheap on something that could have issues that need immediate attention. If you can’t reach the call centre urgently or can’t understand the operator, your stress levels may rise. A caring person on the other end of the call or chat matters.

Remember this can be: your website goes down, your site is no longer secure and you can’t work out how to fix it, you crash your site, an unknown reason crashes your site, you need a quick backup restored….

Get great support in advance for these moments. Look after yourself and your team.

Btw, since 2006 we’ve used cheap and expensive hosting providers, including Bluehost, Hostgator, Melbourne IT, and Go Daddy.

2. Many people change their website hosting when there’s an issue or their host lets them down. Such a shame!

These days no-one needs their site to be offline… ever. Please don’t wait for issues with your website or data. Migrate to a fantastic supplier.

Having been a customer for 5 years, we’re in awe of Serversaurus quick response, their ability to go beyond the extra mile for customers and their 100% uptime. Incredible hey?

3. Btw, website / data migrations can… suck.

‘scuse the slang. Serversaurus’ Migration Directors are Mackenzie, Nick, or Marty. They kindly watch the transfers, directs and updates you on progress. Phew. So good. (We experienced it when we moved from Bluehost.)

4. When migrating make sure your website backlinks and relevant, highly-valuable data is retained.

Don’t lose your SEO data. I’ve heard of websites that brought in extremely high value sales who migrated, lost their links and their sales leads stopped – 100’s of ’000s of $’s of sales.

If you’re migrating and creating a new website, chat w the Serversaurus crew and/or make sure your developer knows what files to backup and move across.

Hold on to your old hosting account until you’re happy that your site(s), your email addresses and other data is working as you’d expect.

5. People don’t realise that hosting with Amazon/AWS or other international providers can mean their data isn’t in Australia.

I like the idea of of knowing where our data is. We hadn’t realised that storing data with international organisations meant my data could be anywhere in the world. Serversaurus is based in Australia with data stored in Melbourne and Brisbane, plus they support big and little sites. Oh yeah!

May your online experiences delight,


* Relevant links:

What’s a BCorp?

Serversaurus – their sweet spot is digital & creative agencies, festivals, superannuation, social impact and education providers and they’re growing into other arenas. Oh yeah.

Who is doing well on Social Media? Jamie Oliver. And how you can too!

Who is doing well on Social Media? Jamie Oliver. And how you can too!

Blogpost by Runway Digital Capt’n, Samantha Bell.

Jamie Oliver is a #highflier on Instagram. Within a few minutes a photo on Instagram has 200+ likes from engaged people and generally each photo reaches over 16,000 likes and numerous comments. He recently flew to new heights with a massive number of comments to an instagram photo – see our recent blogpost about it here.

Jamie Oliver has been profiled in any training course we’ve done. He’s so easy to use as a great example of someone showcasing who they are online. His recipes, life, restaurants, and food are fascinating to many.

Great words.

And he’s fun, down-to-earth and mischievous.

His website and blog and many food ventures are always supported through creative social media and he is personally involved, sharing interesting insights to his life.

His posts on Instagram average one per day. He’s consistent.

This is possible for you through following these tips:

  1. Review who you wish to reach online and where they are, what sites they use, what style they like, what words / videos / photos are engaging them.
  2. Look at examples of people and businesses being real and fun online (click through to this Pinterest board or the same great examples via Facebook – they’re to inspire you to showcase what’s unique about you and your business online – to whatever level you’re comfortable with) and work out your personal style – hot tip: what comes naturally to you is sustainable over time.
  3. Review what information you want to put online – words, videos, photos, audio – and what sites (Twitter, Instagram, your own blog/website, Facebook, Quora, YouTube, Pinterest) you tend to – which are easy for you.
  4. Review how often you can be online – be ruthless – do you have an hour a week, or more or less. How often do you wish to post something online and on which sites? Allocate time in your diary if this helps. Remember to allocate time to replying to people too – this may be ‘on the fly’ as you’re commuting or doing other activities, if you have your sites on your smartphone/iPhone etc.
  5. Allocate time up front to do training to learn new sites.
  6. Work out how you wish to link your words with the business you work in – do you want a link from your website to your business?

These are the main tips, plenty more to cover on other blogposts we publish and they are all available, tailored to you via our Online Coaching sessions – click here to learn more – or contact us using the form on your right or by clicking here. We’d love to see you looking amazing, showcasing your clever online, and attracting new customers or relevant people that have you connected to interesting people in the world and locally.

Here’s to your lift-off!

~ Sam

Business Gains and Social Media

There are a lot of measures you can use to monitor, review and assess Business Gains and Social Media gains via your website, Facebook, Twitter and other social media sites. There’s also many tools to use.

When you’re measuring and reviewing your results remember your organisation’s goals.

Business Gains and Social Media

This South By South West 2013 (SXSW) presentation about Social Media Monitoring is very detailed – perfect for those Social Media / Online Community Management experts who are doing more indepth research into which metrics to use:

Click through to our Pinterest board to see great examples of people and companies who have digitally lifted-off.

We’re interested to hear from you via Twitter, Google+, or LinkedIn. 


Here’s to your lift-off!

~ Sam

Blogpost by Runway Digital Capt’n, Samantha Bell.

Business Gains and Social Media