Years ago I picked up the nickname “the reverser” because people sent me words and presentations to cull / review / enhance / ‘make snazzy’ for the monied decision-makers and 80+% I’d find the most important messages in the last few sentences or last page and move them to the start.
I’m all for writing that quickly grabs the reader and is succinct, valuable, engaging, direct, useful and more.
What’s the learning for you?
Write things out.
Then check: Are the most important sentences at the end? Could they be the first soundbites, the first impression, for others?
These quotes help me ~
“Keep taking words out” ~ maybe Ogilvy. Often we say much with few words.
“Make the complex simple and the simple compelling.” ~ unknown
Less is more: especially with online medias that encourage shorter-attentions.
Thanks Lis & Ryan :)
What has enthralled you online recently?
Enjoy these gems ~
Here’s a great explanation of tokens using the example of allowing your neighbour to charge their electric car at yours. Click through to start @ 17:55 mins. This may inspire you to learn about blockchain tech.
Claire – you may want to share this 🙂
Peace and grace flows from Andō. Soak in this refreshing, written river ~ [thanks Ross]
#BrainExpanding: Great to hear the new opportunities from roads moving to tunnels.
I really enjoyed this “The Midas Touch and Mind-Bending Futures” podcast on what’s coming in life and business from Steve Jurvetson and Tim Ferriss – especially the start. [thanks#2 Ross]
After watching and reading loads of bitcoin, blockchain, cryptocurrency, ethereum talks and posts, I’ve found “The Internet of Money” book written by Andreas M. Antonopoulos the quickest, most engaging listen. It’ll take you from not understanding to really clever, easy-to-comprehend ideas.
If you’ve been thinking you need to learn about blockchain or have a twinkling of interest, there’s something there for you to uncover.
Here’s how you can listen to Andreas’ book for free:
1. Sign up with Audible to get your first book free for 30 days.
2. Login and use your free credit to purchase “The Internet of Money” written by Andreas M. Antonopoulos.
3. On your smartphone download the Audible app, login, then click the image ofAndreas’ book to start downloading the book.
4. Grab your headphones and hit play. 4 hours 8 minutes straight will do it though I like to listen when I’m driving, walking, or while I’m doing something that doesn’t require much attention.
Let me know how you go.
Crypto’s to the end of2017.
With their wider utility, it’s great to see increasing interest in Ethers. I’m interested to watch what happens with crypto values to the end of the 2017. Perhaps they’ll be in more holiday conversations and people may have time to setup online wallets and purchase.
Favourite Reads & Listens.
Excited to have started using web browser Brave, powered by BAT tokens, on my computer and iPhone. Less bugs than expected (still a few) though enjoying it as a alternative to Chrome.
Nick Hand’s videos are a calm, collected, usually fascinating watch. He has a respectful and kind way of delving into the person he profiles. Impressive too as many of short films are gathered as Nick rides his bike around countries. I attended Nick’s Do Lectures video workshop in Wales and it was so good! Next time you’re in Bristol, visit him at the Letterpress Collective.
Delivering all the answers… this captivating site from Nick Jaffe helps you prepare your adventure. Go stay!
Great tweets and replies from Elon about selling hats to fund The Boring Company ($20 per hat x 50,000 hats = $1 million). Last I checked he was at 42k and made a Hitchhiker’s Guide to the Galaxy joke. So fun! His twitter bio has me chuckling:
Welcome to the 35th edition of this email. Did you know you can read past editions right here?
Hoping this reaches you well and happy.
My Last Two Weeks
= Whales, Sydney Harbour, snow, friends, family and fascinating research into blockchain tech and the future.
One of the things I adored about Sydney was long, early morning Harbour walks with a close friend and finishing with a coffee at local cafes in Balmain village. Dogs, kids, professionals interact and stand around waiting for coffee, some look at their phones, most start a conversation. Many have been doing this routine for many, many years. Morning coffees are a great, easy way to get to be part of a local community. Maybe I’ll start going to Market Lane in Melbourne as it seems similar.
My skiing mojo is ON and I’ve had a couple of weekdays skiing with two (retiree) friends who are (as Mark Shayler might say) “banging” skiers which heightens the challenge, the learning and of course there’s the usual fun conversations on chairlifts. My skiing ease and skill is improving quickly and there was 175cm’s of snow across a fortnight a week ago so Mt Hotham looks superb. This year I’ve seen so many large snowflakes drifting down which is always charming and entrancing.
Surfing hasn’t happened for a fortnight and I’m missing it though next week it’ll be ON!
What are you enjoying?
“‘Estonia has just 1.3 million residents, but what would happen if our country had 10 million digital residents too? …So then we wondered — why stop there? Our digital infrastructure can handle far more ‘users’ than the current population.”
“…the crypto sector is much more than Bitcoin, fintech, trading and crypto currencies — it’s about building a better, decentralized, (digital) world. By using the term “decentralization” I refer to a process of redistributing functions, people, powers or things away from a central authority. The problem with centralized systems is that they lack transparency, allow for single points of failure, censorship, abuse of power and inefficiencies.” Enjoy the map.
“The most promising use cases [of blockchain technology] to date are: store of value, payments, crowdfunding, file storage, identity management and authentication, prediction markets, escrow, title chains, notary chains, provenance, and supply chains.” David Sacks