It’s lovely to be around so many inspiring activities happening seemingly fast. What an age to be living in!
Let’s get into it ~
@Jack Came to Visit.
It was delightful to hear Jack Dorsey‘s (CEO Twitter & Square) fun & humble insights yesterday. Here are the outtakes ~
* Point of sale (POS) systems [have the potential to] organise your business – e.g. as a cafe if you move the biscotti jar and the POS shows sales have increased then you know this new layout works.
* @jack watches the team dynamic now a lot more than hiring the best/top people (he referred to a sensational engineer in early stages of Twitter who was often negative though also understood Twitter’s end to end system so if he left they wouldn’t be able to bring the system back. After he left the system did indeed go down and three others rose up to sort it …& became leaders). He now hires for team dynamic and looks for how individuals support each other. He still doesn’t always get it right.
* “Identify the things you believe in then have a lot of patience around building the things you believe in”
Good to also hear him talk about helping to bank the “unbanked” and Square’s involvement in blockchain tech (this article provides more info).
[Think you’ll like this KP. Thanks for the invite Will. Great to see you Matt 🧢 ]
While the “Lost Connections” title didn’t draw me in, I’m rapt by this book [Thanks L.]. It refreshingly challenges many aspects and perspectives of western society, combines this with experts’ insights, data and a respectful, calm suggested approach to realistic improvements. These quotes show the breadth and depth of the insights.
I’m more than half-way through and it’s in my top 3 books. Whoah!
The bonus of the Audible book is the author is highly engaging and the content flows easily into the next topic. It’s an audiobook that I’m drawn to keep listening to and not wanting it to end (this doesn’t always happen). Oh and another bonus is that his voice is like Jude Law’s
If you’re interested in ways to enhance your life, read it.
And if you’ve friends dealing with / who’ve dealt w depression it’s worth reading to review and reframe your perspective on it. Reframing depression. It’s about time.
> 1 True Calling.
Emilie Wapnick’s “Why some of us don’t have one true calling” is excellent! By her definition I’m a “multipotentialite”. Have a watch – you may be too!
This talk is a wonderful way to empower those you know (send it to them!) who thirst for learning and don’t mind having ‘beginner’s mind’ often.
What (online) has delighted / fascinated me / had me think ~
If you’re enjoying this then people you know may too. Hit forward!
I’m in catch-up mode on all the videos from NYC Crypto week & also the Boring update – what did you enjoy?
We’re doing some interesting B2B sales and growth hacking experiments at Serversaurus. I’ll include links here from what works. #CrashTestDummy 😉
More information is available on the event site, such as what to bring and what we will cover, here is some of the details:
If you’d like to learn fast-tracking ways to use Social Media so that you and your business look great, come along for a fun day of learning on Friday the 21st of June. Previous courses like this have seen our participants flying high online creating their own relevant Facebook groups, clever usage of Twitter, Facebook, Instagram, and importantly building diverse networks of like minded people who are interested in Social Media.
Cancel everything else, book a sitter, get someone to pick up the kids, and come along! See how to enhance your LinkedIn profile (or start it), learn how to optimise your use of Instagram, LinkedIn, see interesting examples of Pinterest, and hear tricks that save you time. Bring your questions…
Runway Digital’s director Samantha Bell will be running the Sydney Social Media Workshop and has six years of business Social Media experience here in Australia and internationally so she’ll give you lots of tips relevant to you. She will show you the latest international Social Media trends and you’ll also learn from people of the Northern Beaches area who come along.
The Sydney Social Media Workshop is deliberately at a low cost for you due to Samantha’s ongoing committment to connecting people and to ‘closing the digital gap’. To enable you to quickly get up to speed and to make it easy for you to create Social Media that works for you personally. If you have a business, you will pick up effective ways to gain business benefits.
This one-day session (9:00am – 3:00pm) will cover these topics and more: * Learn how to strategise your Social Media. What can you do with the time you have available? Which apps, tools, sites and systems can save you time, help you do Social Media on the fly and integrate with your life easily. * How do you connect with like minded people, businesses, clients. * Plenty of time for questions to be asked and answered.
There will be a lot of examples of showing individuals and organisations who are using Social Media well during the course and links for you to refer to after the course.
For those who want a LinkedIn profile, we will help you start. By the close of the course, you will leave either with a complete profile or clear steps to finalise it.
Looking forward to seeing you then! Sam Bell from Runway Digital.”
This event is brought to you by clever Christy Kemp, the wonderful Runway Digital support crew and the Avalon Recreation Centre.
As more people use the internet, apps and sites such as Facebook, Twitter, Instagram and Pinterest, a great question comes up: “How much should I share online?”.
How much should I share online?
Each person has a different experience on how to best use the internet.
I often see people go through these stages:
1. Starting to use the internet and finding interesting info.
2. Starting to share interest information and feeling a bit uncomfortable.
3. Starting to connect with people in their industry and/or people who like the same business topics and hobbies. People they connect with may say thanks for the great information shared and increase interest in sharing more.
4. More sharing, more connecting with people interested in similar things, less discomfort.
5. Comfortably sharing what they like and writing about what they know / like because they are comfortable and sometimes because they know others benefit from it.
6. Exploring what else can be shared to support others and seeking opportunities to connect their knowledge with more people.
Whenever we work with people on their online profile, we are keen for them to be comfortable with what they are doing and sharing online. People may never reach stage 6 above and that’s perfect for them.
There’s no point rushing stages or feeling uncomfortable.
Runway Digital’s aim is to have people showcase who they are online. That is, their unique wisdom, interesting perspectives and their experience. There are others in the world that will connect with their perspective and gain from it. They’ll meet people who have seen their online profile and immediately ‘get’ and connect with the person because they’ve a sense already of who they are.
We can coach you as you move through these stages. Let’s go!
This week I’m writing about strategic social media – namely alliances and partnerships and how they can help you grow your audience.
So, let’s get into it…
Have a think about these questions:
Where are your potential customers online?
What sites are they using?
What are they engaging with online – what information, videos, conversations?
Who are your potential customers influenced by (companies, individuals, associations, media)? * Is it a online newspaper or magazine? What organisations or brands do they follow? * What associations are they part of? * Which celebrities or experts do they listen to? * What activities do they do and is there an club that is promotes this?
Which of these influencers have hundreds or thousands of your potential customers? Think of who has groups of 500 of your customers or a thousand or thousands. Where do your customers congregate?
Go for it – create a list.
Get online, search around, find these organisations and groups that influence those people you wish to reach.
Make a note of which of these organisations would be great to get in contact with (send them an email or tweet them or connect via LinkedIn or Facebook or phone!).
Work out what you would like these organisations to do for you online. Work our what you can offer these organisations in exchange for them promoting what you do (e.g. commission on products, promotion of their site, vouchers, …). Get in touch with them. (If there’s many, prioritise who you want to contact first.)
One tweet or Facebook update from someone who influences your potential customers can create a lot of attention for you and have you quickly connect with who you want to.
Here’s an example:
If our potential customers are aeroplane travellers, we’d think of where they are online: e.g. online travel sites such as Lonely Planet and TripAdvisor, blogs where people exchange their favourite travel locations, they’d be tweeting about their next trip. From this thinking we may consider getting in contact with Lonely Planet and travel bloggers with the largest audience (found through doing a google search on this topic). We may also research via google those travel blogs about specific subjects and contact bloggers in these subject areas with audiences of at least active 5,000 readers per month. From there, we prioritise, get in touch with those on our list, hone our thinking about our audience, and get more informed about how to reach our audience and what works.
Just in case this seems like a lot of work, remember this can save a lot of time!
Remember we’re here to see you lift-off online. Engage with us on Twitter or Facebook or other sites to ask us questions and give us insight to your success. We love to hear.