Where to start with Social Media

Blog by Runway Digital Capt’n, Samantha Bell.

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These are words that were added to Nikki White’s new online business community for Natural Therapists – a wonderful new initiative – and are posted here for those who are new to Social Media or possibly those caught in doing too much, unfocused work in Social Media for their businesses. Enjoy:

“Remember that people want to contact you via different online sites – Facebook, Twitter, email, your website etc. Work out who you wish to attract, what sites they use, and how often you want to post on these sites. Look for automated tools such as Buffer and plan an amount of time each month to plan relevant topics you want to write about (or find information on) to provide value to your audience.

A big advantage is having someone update Social Media for you. This is where a virtual assistant can come in handy or even a family member / friend who can help out. Don’t get too exhausted trying to update loads of sites. Update settings to send you an email if you don’t log in regularly. (If you log in to Facebook / Twitter etc regularly then turn these settings off – don’t double up!).

Enjoy engaging with people through these sites – get it organised so you don’t feel exhausted.”

Hope this helps. Get in touch for more support via Twitter: Runway Digital or Samantha Bell.

Photo: Bangkok skyline to inspire your clever.

We’re interested to hear from you via Twitter,  Google+, or LinkedIn. Click through to our Pinterest board to see great examples of people and companies who have digitally lifted-off.

New Year, New Content. Let’s Lift-Off!

Blog by Runway Digital Capt’n, Samantha Bell.

Content Planning 2013 Runway Digital

Hi there and welcome to 2013!

This week at Runway Digital, we’re excited to give you content planning insight  (templates, guidance and clever tips) via TwitterGoogle+LinkedIn. Tune in on your favourite channel to Lift Off!

We think simply about content (tweets, Facebook posts etc) – combining both spontaneous and automatic.

Spontaneous:  you want to share there and then in the moment. It may be very time-relevant. (Often the easiest and what people and companies do when they start publishing on Social Media.)

Automatic: plan ahead campaigns that will engage, entertain, teach and provide value to your audience. Schedule using Buffer.

Planning content starts with thinking about what your audience loves and needs. What can you provide. Plus, how you can provide to save them time. (Your audience reading and watching lots online may delay them doing what they need to.)

Now’s the time to think about topics you want to publish through the year and how often. A good start is month by month. What do you want to publish in January and February? Do you want to post once a week or once a weekday?

Then – if you have the time – get into more detail. Think about topics that you want for a few days / weeks – sometimes referred to as a campaign. Perhaps there’s a topic that is important and one around a product you have for your audience. Think about how it’s best distributed – via a combination of Facebook offers, tweets, Facebook posts and would a Pinterest board be useful. What time is it best to send each of these posts and how could you get influencers in your market to be involved? Is there a way to include also in your physical marketing – e.g. brochures, signage.

Go. Lift-Off!

We’re interested to hear from you via Twitter, Google+, or LinkedIn. Click through to our Pinterest board to see great examples of people and companies who have digitally lifted-off.

Digital Leadership Keynote

Tomorrow Samantha Bell, Runway Digital’s Captain, is delivering a Digital Leadership keynote presentation and facilitating a workshop as part of the Citizen Leadership Project, of Leadership Victoria. This session will give insight to the growth of and maturing style of social media and online users, including Twitter users (over 140 million) and how personal leadership enhances a company’s and individual’s experience on Twitter.

More information is here on other subjects covered.

Digital Leadership Keynote

Digital Leadership Keynote

This session sold out very quickly – otherwise we would have further extended invitations to you!

Should you wish to engage Runway Digital for a speaker or keynote presentation, we cover:

  • Online and Digital – link with business strategy, systems, and clever business and personal use
  • Social Media – strategy, personal leadership online, professional use of social media, professional profiles
  • Employee Branding online
  • Employer Branding online
  • Instagram, Twitter and other social platforms – use and strategic representation of organisations and individuals
  • Online Leadership

More information is here.

Happy travels!

~ The Clever Pilots and Crew of Runway Digital.

We’re interested to hear from you via Twitter, Google+, or LinkedIn. Click through to our Pinterest board to see great examples of people and companies who have digitally lifted-off.

Yelp Now in Australia

Yelp Now in Australia

We’re delighted to hear the announcement of Yelp in Australia and its clever Community Manager, Tresna Hogg (who we love working with too!).

We’ve just set up our Yelp account so drop in at: http://www.yelp.com.au/biz/runway-digital-melbourne and leave a comment and give a rating. And you can follow Yelp on Twitter via: @YelpMelbourne.

Let’s get Yelp full of amazingly relevant and useful information!

We’re interested to hear from you via Twitter, Facebook, Google+, or LinkedIn. Here’s to your lift-off!

Click through to our Pinterest board to see great examples of people and companies who have digitally lifted-off.

Our sessions – Online! Online Content Planning & Twitter Audience Building

We’ve been busily recrafting two of our unique sessions to an online format. We will be running two sessions 8 – 9 PM Melbourne time (EDT), Tuesdays 29 November, 2011 and 6 December, 2011.

Come along!

The sessions will cover:

1. Online Content Planning (creating months of non-time-dependent tweets and Facebook updates that are highly valued by your customers), and

2. Twitter Audience Building (finding and connecting with relevant customers and advocates – and doing so in a way where you can reach many people quickly).

These sessions will show how to use the Internet for the results you seek (such as: online sales, reaching your customers, etc) and how to have a Social Media system that gives you the most from the time you have available.

You can order your tickets here:

Samantha Bell will be running these sessions. Sam is the Managing Director of Runway Digital and has run this Social Media consultancy since 2006. She has refined the systems presented through thousands of hours of use and working with hundreds of clients. Information on Sam and Runway Digital is here.

Both workshops will include time for you to ask questions so that you gain a lot that is relevant to your business. Specifics on each session is below.

For those who have trained with Runway Digital in the past 6 months, these sessions cover ideas you have heard and remind you of specifics to reiterate what you have heard. Others who have trained with us a lot longer ago, we will update you on our favourite online tools and clever practices to improve Twitter, Facebook and other sites.

Join the discussion to enhance your online system! The price of these sessions may be recouped through your next sale via Twitter and your highly valued online content.

Workshop specifics: 

1st session: Online Content Planning: 8 – 9 PM EDT, Tuesday 29 November, 2011

This session covers how to publish consistent and regular information online so that your audience is engaged. We will have fun with PostIt notes and show you how to develop months of non-time-dependent Facebook and Twitter updates. We will cover how to improve Twitter and other sites, content planning, scheduling, time management and automation tools used to publish updates. Also covered: other ways of gaining content and relevant sites – as well as an open discussion about what works for others.

2nd session: Twitter audience building: 8 – 9 PM EDT, Tuesday 6 December, 2011

To complement the valuable content you are publishing online, in this session we will show how to strategically analyse your audience and rapidly grow it on Twitter. (Increasing numbers by 500 a month is very possible.) Examples of tools to automate to quickly grow the number of people who know about you that are relevant to your business. Also covered: recommendations of great services for Facebook audience building.

We’re interested to hear from you via Twitter, Facebook, Google+, or LinkedIn. Here’s to your lift-off!

Click through to our Pinterest board to see great examples of people and companies who have digitally lifted-off.