“Remember that people want to contact you via different online sites – Facebook, Twitter, email, your website etc. Work out who you wish to attract, what sites they use, and how often you want to post on these sites. Look for automated tools such as Buffer and plan an amount of time each month to plan relevant topics you want to write about (or find information on) to provide value to your audience.
A big advantage is having someone update Social Media for you. This is where a virtual assistant can come in handy or even a family member / friend who can help out. Don’t get too exhausted trying to update loads of sites. Update settings to send you an email if you don’t log in regularly. (If you log in to Facebook / Twitter etc regularly then turn these settings off – don’t double up!).
Enjoy engaging with people through these sites – get it organised so you don’t feel exhausted.”
This week at Runway Digital, we’re excited to give you content planning insight (templates, guidance and clever tips) via Twitter, Google+, LinkedIn. Tune in on your favourite channel to Lift Off!
We think simply about content (tweets, Facebook posts etc) – combining both spontaneous and automatic.
Spontaneous: you want to share there and then in the moment. It may be very time-relevant. (Often the easiest and what people and companies do when they start publishing on Social Media.)
Automatic: plan ahead campaigns that will engage, entertain, teach and provide value to your audience. Schedule using Buffer.
Planning content starts with thinking about what your audience loves and needs. What can you provide. Plus, how you can provide to save them time. (Your audience reading and watching lots online may delay them doing what they need to.)
Now’s the time to think about topics you want to publish through the year and how often. A good start is month by month. What do you want to publish in January and February? Do you want to post once a week or once a weekday?
Then – if you have the time – get into more detail. Think about topics that you want for a few days / weeks – sometimes referred to as a campaign. Perhaps there’s a topic that is important and one around a product you have for your audience. Think about how it’s best distributed – via a combination of Facebook offers, tweets, Facebook posts and would a Pinterest board be useful. What time is it best to send each of these posts and how could you get influencers in your market to be involved? Is there a way to include also in your physical marketing – e.g. brochures, signage.
Tomorrow Samantha Bell, Runway Digital’s Captain, is delivering a Digital Leadership keynote presentation and facilitating a workshop as part of the Citizen Leadership Project, of Leadership Victoria. This session will give insight to the growth of and maturing style of social media and online users, including Twitter users (over 140 million) and how personal leadership enhances a company’s and individual’s experience on Twitter.
We’ve been busily recrafting two of our unique sessions to an online format. We will be running two sessions 8 – 9 PM Melbourne time (EDT), Tuesdays 29 November, 2011 and 6 December, 2011.
The sessions will cover:
1. Online Content Planning (creating months of non-time-dependent tweets and Facebook updates that are highly valued by your customers), and
2. Twitter Audience Building (finding and connecting with relevant customers and advocates – and doing so in a way where you can reach many people quickly).
These sessions will show how to use the Internet for the results you seek (such as: online sales, reaching your customers, etc) and how to have a Social Media system that gives you the most from the time you have available.
Samantha Bell will be running these sessions. Sam is the Managing Director of Runway Digital and has run this Social Media consultancy since 2006. She has refined the systems presented through thousands of hours of use and working with hundreds of clients. Information on Sam and Runway Digital is here.
Both workshops will include time for you to ask questions so that you gain a lot that is relevant to your business. Specifics on each session is below.
For those who have trained with Runway Digital in the past 6 months, these sessions cover ideas you have heard and remind you of specifics to reiterate what you have heard. Others who have trained with us a lot longer ago, we will update you on our favourite online tools and clever practices to improve Twitter, Facebook and other sites.
Join the discussion to enhance your online system! The price of these sessions may be recouped through your next sale via Twitter and your highly valued online content.
This session covers how to publish consistent and regular information online so that your audience is engaged. We will have fun with PostIt notes and show you how to develop months of non-time-dependent Facebook and Twitter updates. We will cover how to improve Twitter and other sites, content planning, scheduling, time management and automation tools used to publish updates. Also covered: other ways of gaining content and relevant sites – as well as an open discussion about what works for others.
To complement the valuable content you are publishing online, in this session we will show how to strategically analyse your audience and rapidly grow it on Twitter. (Increasing numbers by 500 a month is very possible.) Examples of tools to automate to quickly grow the number of people who know about you that are relevant to your business. Also covered: recommendations of great services for Facebook audience building.