Recruiting Innovative Social Media People

Recruiting Innovative Social Media People

20 Mar, 2013

Blogpost by Runway Digital Capt’n, Samantha Bell.

Instagram Virgin America Fly High Runway Digital

Ok, this quick blogpost maybe helpful if you’re needing to recruit social media people and you’ve not yet done much online (or done many innovative aspects of online).

First up, remember the potential people looking at your organisation will look at what you’ve done online and consider whether you’re the right style for them.

Consider creating something clever online so you can attract the desired person who will continue this for your organisation. This is your chance to do something to start the innovation you seek. It doesn’t need to be that much or that complicated – just something that shows your organisation is up with the trends and can match the person’s style and provide the environment for them to explore great ideas online – for example, a Pinterest board or a blog.  The photo above is Virgin America’s latest fun Instagram campaign,  Target have great campaigns on Pinterest, and an employer of world talent: Zappos showcases their alliance with Lead In to support for people’s careers. Here’s more examples for you of innovative Pinterest uses.

Start somewhere. Do something to respect those you’re recruiting. And if this is too much, start a new twitter account with the bio saying “This account is all yours, we’re not there yet – you’ll help us to be” (15 minutes work). Or put up a fun page on your website that talks to them in engaging, possibly apologetic tones (coordinate with your web person – it may take you 1 hour).

If you’d like support creating something like this, we’d be delighted to help, get in touch!

May you fly high with great people!

We’re interested to hear from you via Twitter, Google+, or LinkedIn. Hear’s to your lift-off!

Click through to our Pinterest board to see great examples of people and companies who have digitally lifted-off.

What’s the simplest Social Media Policy I can setup

What’s the simplest Social Media Policy I can setup

27 Aug, 2012

We’ve seen simple Social Media Policies that work and are easy to implement.

What’s the simplest Social Media Policy I can setup?

Use these as a guide:

Zappos‘ (simple and to the point) policy:

“Be real and use your best judgment.”

Ford’s policy (more detail here):

1. Be honest about who you are.

2. Make it clear that the views expressed are yours.

3. You speak for yourself, but your actions represent those of Ford Motor Company.

4. Use your common sense.

5. Play nice.

6. The Internet is a public space.

7. The Internet remembers (i.e., “Whatever happens in Vegas…stays on Google.”).

8. An official response may be needed.

9. Respect the privacy of offline conversations.

10. Same rules and laws apply: new medium, no surprise.

11. When in doubt, ask.

30×500 Course

What's the simplest Social Media Policy I can setup

And other Social Media policy examples are here from Hubspot and there’s a whole database of examples here*.

Enjoy!

 

Photo: Hiut Denim’s great Instagram – they do business (and social media) well.  

* Database link thanks to Gavin Heaton.

We’re interested to hear from you via Twitter, Google+, or LinkedIn. Click through to our Pinterest board to see great examples of people and companies who have digitally lifted-off.